CATEGORY: The Dangote "One Oasis"

 “You must have a vision and not just a vision but you must have a plan that would make you fulfil that vision.” – Aliko Dangote We will use some companies to illustrate the One Oasis strategy. Amazon: Amazon is an ecommerce company with a massive user base. It supports billions of transactions in a year […]

“To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand ‘Dangote,’ which I diligently built in the course of my trading commodities.” – Aliko Dangote In organizations around the world, resources are scarce. Firms have to optimize the factors […]