2016 also had Hanukkah to help, but the main result was the same: Apple dominated the results.
According to Flurry, above half of device activations (44 percent) were for an Apple device this Christmas, down from 49.1 percent last year. One in five were Samsung devices (21 percent, up from 19.8 percent), with the rest of companies settling for single digits under 5 percent. This Flurry’s data is global.
Microsoft fell out of the list, while Huawei showed up to the party for the first time. The Apple-Samsung duopoly was as stark as ever: