Home Latest Insights | News Chowdeck Expands Beyond Delivery, Integrates Fintech And Merchant Tools Into Platform

Chowdeck Expands Beyond Delivery, Integrates Fintech And Merchant Tools Into Platform

Chowdeck Expands Beyond Delivery, Integrates Fintech And Merchant Tools Into Platform

Chowdeck, Nigeria’s leading on-demand online food delivery platform, is extending its services beyond food and grocery delivery. The company has introduced a new Bills feature on its app, allowing users to purchase airtime and data directly. 

In parallel, Chowdeck has completed the full technical migration of Mira, the point-of-sale (POS) startup it acquired in June 2025. An update sent on Monday, November 10, confirmed that Mira’s infrastructure and operations are now fully integrated into Chowdeck’s system.

Mira, known for its modern POS solutions tailored to restaurants and hospitality businesses, was acquired to strengthen Chowdeck’s technology offering to merchants. At the time of the acquisition, the company explained that bringing Mira into its ecosystem would enable it to offer both delivery services and back-office operational tools designed to address the challenges faced by African food businesses.

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Industry analysts also noted that the move strategically deepens Chowdeck’s presence in the competitive food delivery space, where players like Glovo, FoodCourt, and ChopTown operate. Mira’s POS systems, which support card and QR payments and provide inventory and operational insights, are expected to give Chowdeck deeper visibility into restaurant performance. According to a company statement, “With Mira, the goal is to help restaurants transition from inventory chaos to growth clarity.”

The recent launch of the Bills feature and the Mira migration illustrate a two-sided expansion strategy: strengthening consumer engagement on one end and merchant operations on the other. This evolution signals a broader shift in Chowdeck’s business model. By increasing user engagement frequency, the company is creating behavioral habits that can support layered financial services.

The addition of bill payment features is an early step towards monetizing beyond delivery fees by driving financial activity within the app and on the merchant side. By integrating Mira, Chowdeck positions itself not just as a logistics provider but as a full-stack technology partner that manages everything from order flow to in-store transactions.

Chowdeck is effectively building a closed-loop ecosystem where transactions occur across its own rails. Users can order food, groceries, and everyday essentials while also purchasing airtime and data. Merchants gain a unified tool for delivery fulfillment, POS operations, and settlements. This reduces reliance on multiple service providers and concentrates financial flows within the Chowdeck network.

The significant updates on the platform align with the company’s earlier $9 million Series A funding announced in August 2025. The equity round was led by Novastar Ventures, with participation from Y Combinator, AAIC Investment, Rebel Fund, GFR Fund, Kaleo, HoaQ, and others.

Chowdeck maintains that the core of its business remains operational excellence. The company continues to invest in logistics infrastructure, rider support, and delivery efficiency to sustain the trust of its user base. To improve speed and expand product access, Chowdeck is also rolling out dark stores: small fulfillment hubs located within neighborhoods to shorten delivery time for groceries and essentials. The company states that this model is central to its vision of becoming Africa’s primary app for everyday needs.

Since launching in October 2021, Chowdeck has grown to over 1.5 million users and more than 20,000 delivery riders across 11 cities. Its stated goal is to become the most reliable and trusted delivery and convenience platform on the continent. As the competition in Africa’s on-demand and fintech sectors continues to intensify, Chowdeck is positioning itself not just to participate, but to lead.

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