Reason: Facilitates easier transactions through mobility
Comment: One of the early companies that got into the mobile business in Africa. The diffusion of its services remains poor in most African villages. To have real impact, it needs scale to affect more lives and the people it wants to help.
(For rating, we evaluate four factors: Originality of idea, African Relevance, Design and Execution, and Business Sustainability. Our scale is from 1 to 5 with 1 lowest and 5 Highest. A company with 5 scored high in the aggregate of the four factors. A rating of 1 means the company needs to work harder ).
Tekedia Today’s Pick is a new product from Tekedia. It was introduced on June 25, 2011. It evaluates products and services in the domain of Africa. Only African-based companies qualify. Everyday, we will select One Company and rate it. We are not just evaluating the website, we are looking at the business aspect and sustainability.
Visit Tekedia.com every 5am Lagos time for the day’s pick.