It looks really exciting: an opportunity to understand how the FMCGs marketing directors architect their playbooks. At the Tekedia Institute, we are happy to introduce a course on Consumer Marketing in the FMCGs industry. An industry veteran, a former Marketing Manager (Guinness), ex-Portfolio Manager (Heineken), and currently the Group Marketing Director of Jotna (the LaCasera Company) will lead the class.
Emmanuel Agu. FNIMN, FIMC, FIPMA, MSC, MBA, Ashridge Alumnus, I earnestly desire, will explain the secret of the LaCasera marketing genius! Sure, he is not going to throw it for us. Lol. The “drink for the moving people”; it would be amazing.
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