Cue, an AI-powered customer service platform, has secured $5 million in funding in a round.
The raise was co-led by Knife Capital and FAM Investments, as the company looks to accelerate the development of AI agents capable of handling end-to-end customer interactions across multiple communication channels.
Announcing the raise, Richard Nischk, CEO of Cue said,
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“It’s an exciting time of transformation for the company. We’re at an inflection point for AI in customer service, and we see more businesses starting to realise that they need a unified platform to succeed, not a patchwork of point solutions.”
Also commenting, Keet van Zyl, Founding Partner at Knife Capital said,
“Customer service remains the lifeblood of every enduring business. As AI reshapes enterprise software, the winners will be companies that enhance human capability rather than replace it. Cue has built a platform that delivers measurable value today, led by a team with the vision, technical depth and execution ability to be a category leader. That’s exactly the type of business Knife Capital looks to back”.
The investment comes as businesses increasingly seek unified customer engagement platforms that eliminate the fragmented experience of managing separate tools for WhatsApp, webchat, email, Messenger, SMS, and voice support.
Cue aims to replace these disconnected systems with a single AI-driven platform that enables businesses to automate and streamline customer service.
The company said its platform is already powering customer conversations for more than 500 businesses, processing over 500 million messages and conversations annually.
According to Cue, more than 60% of customer interactions are resolved autonomously by its AI agents, while the business has recorded 160% year-over-year growth in annual recurring revenue (ARR).
With the fresh capital, Cue plans to expand the capabilities of its AI agents beyond answering customer inquiries. The company envisions AI agents that can execute tasks such as qualifying sales leads and adding them directly to customer relationship management (CRM) systems, booking appointments, generating secure payment links, and resolving customer issues across integrated business platforms without human intervention.
The $5 million will accelerate three priorities:
- Engineering: Cue’s next wave of autonomous AI agents, deeper voice infrastructure, stronger security, and a broader platform.
- Go-to-market: Scaling sales and marketing across the UK and South Africa as Cue moves into new verticals and international markets.
- Product: More channels, additional agent actions, deeper integrations and advanced analytics.
The funding marks another step in the growing adoption of artificial intelligence within customer service, as enterprises increasingly invest in AI-powered automation to improve response times, reduce operational costs, and enhance customer experience.
Founded in 2015, Cue is an AI-powered customer service platform building autonomous AI agents that resolve customer issues end-to-end across WhatsApp, webchat, email, Messenger, USSD, SMS and voice.
Cue powers customer conversations for more than 500 companies and brands across the UK and South Africa. Affinity Health, a Cue customer, reported a 73% reduction in customer communication costs after moving conversations onto WhatsApp with Cue.
Cue believes the next generation of customer service will move beyond conversational AI to autonomous agents capable of completing complex business workflows from start to finish.