It is called the competitive positioning of foundational stack. Once you build and have the first one, you can drop anything on it. So, just like that, Facebook has added “Clubhouse” – the voice-native social media platform on the core Facebook stack. And you can extrapolate that Facebook’s playbook may not necessarily be to build something better than Clubhouse. Rather, the core mission here is to prevent people from leaving Facebook for Clubhouse. So, while Clubhouse may be better, many Facebook users may not care if they can get a decent value from the Facebook version.
Where am I going? Many people prefer most of these features under one platform instead of installing multiple apps or systems. That was how Dropbox lost me as a customer when Microsoft added OneDrive in Microsoft 365 making it possible to have everything in one place.
So, the work begins for Clubhouse because with Facebook clone, the house is getting crowded.
“At Facebook, we’ve seen the continuing rise of audio on our platforms, from audio on our platforms, from audio calls to audio messages on WhatsApp and Messenger. We’re working to make audio messages easier to record, and more fun – including the ability for people to send familiar sound clips to their friends that range from sound effects like crickets chirping to quotes from popular songs,” Facebook said in a statement.
With Clubhouse yet to arrive on Android, this move means that Facebook has the first mover advantage, scaling the audio chat category of social media to most parts of the world where Android remains the dominant operating system, well ahead of Apple iOS. So, when Clubhouse finally comes to Android, Facebook might by then cemented its position.
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