Nigerian fintech company flutterwave has launched the $end mobile app to enable Africans in the diaspora to send money back home safely and faster.
The new app which is available on iOS and Android was launched to support the existing $end web app to enhance customer experience, through improved speed and transparency to ensure that funds get to its recipients without any hassle.
The fintech giant during the launch of the $end app, announced Nigeria’s Queen of track Tobi Amusan as the brand ambassador, noting that the $end team’s mantra has been “Sprint like Tobi, Speed in $end”.
Speaking on the Flutterwave’s decision on choosing Tobi Amusan as $end’s brand ambassador, the firm wrote on its website,
“Tobi Amusan recently became a household name and an inspiration to African athletes after winning the gold medal in the 100m hurdles at the 2022 World Athletics Championships.
“Tobi is the current African, commonwealth, and world champion in the 100m hurdles. $end and Tobi share a number of similarities; speed, power, endurance, flexibility, and adaptability.
“While speed is undeniably the most important factor, both $end and Tobi must be able to jump over obstacles with minimum disruption to motion.
“This is why we’re so excited to be working alongside Tobi Amusan, who shares our views and perspectives on what is required to achieve success. This makes it all more thrilling for $end to join forces with one of the most resilient athletes of all time.”
Also commenting on being made $end’s brand ambassador, 100m Hurdles World Record Holder Tobi Amusan said, “I am excited to be a big part of a product I already use and love. I am always on the road, but I also have a lot of my family members in Nigeria.
“$end has helped me to keep in touch with them by meeting their needs as much as I can. Happy to be the face of this product for the African diaspora.”
Flutterwave also introduced Apple Pay, a mobile payment service by Apple Inc. in the US and Europe, which is a key feature on the $end app, as a payment method for all users.
Flutterwave joins the likes of other African fintechs such as Lemonade Finance, Kyshi, Africhange, Wrap up, etc that are enabling cross-border transactions.
Here is how users can send money using the $end App
- Sign up with Send (Android or iOS) (Add email address/ phone number and create a password). If you already have the Send Mobile App installed on your phone,
- Log into your Send Mobile App
- Click the “Send Now” button
- Enter your money transfer details, i.e. amount, sending currency/country, and receiving currency/country.
- Review the transaction
- Click Send Money, and Voila! Money is delivered in minutes.