Fold Launches Bitcoin Rewards Credit Card in Partnership with Stripe and Visa

Fold Holdings, Inc. (NASDAQ: FLD), a Bitcoin-focused financial services company, has partnered with Stripe and Visa to introduce the Fold Bitcoin Credit Card—a rewards card that pays exclusively in Bitcoin (BTC) on everyday purchases.

This marks a significant step in mainstreaming Bitcoin accumulation by integrating it directly into traditional spending habits, without the need for staking tokens, managing categories, or maintaining an exchange account.-

Rewards Structure: Unlimited 2% BTC back on all purchases, credited instantly. Additional up to 1.5% BTC back when you pay off your balance using a Fold Checking Account. Up to 3.5% BTC back on every transaction.

Its offers up to 10% BTC back at select merchants like Amazon, Target, Home Depot, Starbucks, Uber, DoorDash, and Best Buy through Fold’s rewards network. Powered by Stripe Issuing for backend infrastructure, enabling seamless card issuance and management.

Runs on Visa’s global network for widespread acceptance and security. Rewards are automatically deposited in real Bitcoin—no conversions, lock-ins, or complexities. Aimed at beginners and long-term holders alike, allowing passive BTC stacking while shopping anywhere Visa is accepted.

Fold has already distributed over $83 million in Bitcoin rewards and processed $3.1 billion in transaction volume across its existing products like debit cards and gift cards. This credit card extends that ecosystem, positioning Fold as a “Bitcoin-first” alternative to traditional finance.

According to Will Reeves, Fold CEO and Founder “Our credit card offers clear and compelling value and makes bitcoin easily accessible to everyone… just real bitcoin, earned automatically with every purchase.” Cuy Sheffield, Head of Crypto at Visa: “Fold’s Bitcoin rewards, paired with Visa’s scale and security, give consumers a safe, simple way to earn Bitcoin as they shop.”

Sateesh Kumar Srinivasan, Head of Money Management Product at Stripe: The partnership serves as a “blueprint for rolling out innovative financial products without requiring companies to handle the complexities of direct program management.”

This launch comes amid growing crypto adoption in payments, with Visa piloting Web3 rewards and Stripe expanding into stablecoin-linked cards. However, Fold’s stock (FLD) dipped about 14% on the announcement day, possibly due to broader market volatility rather than the news itself.

It’s worth noting that Fold previously launched a Bitcoin rewards card earlier in 2025 also with Visa, but this iteration simplifies and scales it via Stripe. The card is set to launch later in 2025, making Bitcoin rewards more accessible than ever.

By offering Bitcoin rewards on everyday purchases via a Visa credit card, Fold lowers the barrier to entry for Bitcoin ownership. Consumers can accumulate BTC without needing to understand crypto exchanges, wallets, or technical complexities, fostering “earn first, learn later” adoption.

Integrating Bitcoin rewards into a widely accepted payment network like Visa normalizes cryptocurrency as a reward mechanism, similar to traditional cash back or points-based systems. This could shift public perception of Bitcoin from a speculative asset to a practical, everyday currency.

The unlimited 2% BTC cash back (up to 3.5% with Fold Checking) and up to 10% at select merchants provide a compelling incentive for consumers to use the card, potentially increasing spending and loyalty to Fold’s ecosystem.

For users who view Bitcoin as a store of value, earning BTC rewards encourages passive accumulation, aligning with the “stacking sats” philosophy. This could appeal to long-term holders (HODLers) seeking to grow their Bitcoin holdings without active trading.

Bitcoin’s volatility means the value of rewards could fluctuate significantly. Consumers may need to weigh the potential upside of holding BTC against the risk of price drops, which could impact the perceived value of the card’s rewards.

Stripe’s involvement via its Issuing platform highlights its growing influence in enabling innovative financial products. This partnership could serve as a blueprint for other fintechs to launch crypto-linked cards without building complex infrastructure.

Visa’s participation reinforces its commitment to bridging traditional finance and crypto, following its Web3 rewards pilots and stablecoin experiments. This could push competitors like Mastercard to accelerate their crypto offerings.

Fold strengthens its position as a leader in Bitcoin-focused financial services, building on its $3.1 billion in processed transactions and $83 million in distributed BTC rewards. However, its stock dip (~14%) on the announcement day suggests investors may need more clarity on profitability or market reception.

Both Stripe and Visa gain a foothold in the growing crypto payments space, potentially attracting more partners to their platforms. This could accelerate the development of crypto-friendly financial infrastructure.

In many jurisdictions, Bitcoin rewards may be treated as taxable income based on their value at the time of receipt. This could complicate the user experience unless Fold provides clear tax guidance or tools.

Widespread adoption of the card could increase Bitcoin’s circulation in everyday transactions, potentially boosting its demand and price over time. However, macroeconomic factors (e.g., interest rates, crypto market trends) will influence its impact.

While the card simplifies Bitcoin earning, its success depends on consumer awareness and willingness to embrace crypto rewards over traditional cash back or points. High reward rates could strain Fold’s margins, especially if Bitcoin’s price rises or if transaction volumes underperform.

By embedding Bitcoin into everyday spending, Fold contributes to a cultural shift where crypto becomes a practical tool rather than a niche investment, aligning with the ethos of financial sovereignty.

The Fold Bitcoin Credit Card, powered by Stripe and Visa, is a pivotal step toward mainstreaming Bitcoin through seamless integration with traditional finance. It offers consumers an easy way to earn BTC, challenges competitors to innovate, and strengthens the infrastructure for crypto payments.

However, its success will hinge on user adoption, regulatory clarity, and Bitcoin’s market performance. For consumers, it’s a low-friction way to stack sats; for the industry, it’s a bold move to bridge fiat and crypto worlds.