3 Steps To Make Customers Use Your Apps
According to Gartner, here are the three steps which you need to ensure customers do use your mobile apps. If not, you would spend the resources to develop the apps, and few would bother to use it.
Step No. 1. Design a complete engagement strategy
Team up with your business counterparts to design a complete mobile customer engagement strategy, which may cover uses ranging from mobile marketing to billing and customer service.
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Step No. 2. Observe customers, competitors and other industries
Start with a detailed study of what’s considered best-in-class mobile customer experience in your geography and industry. Also be willing to learn what adjacent industries consider to be state of the art and customise your strategy.
Step No. 3. Treat mobile analytics as essential
Include in-app analytics to measure user engagement across messaging channels, mobile websites and applications. Not only will you find out how much time customers spend on your app and the number of visits on average, you will be able to gauge behaviour based on live usage. Then you’ll know exactly what’s driving engagement, conversion and retention.