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Executing B2B Double Play in African Startups

Growth And Scaling B2C Startups In Africa

This is an elegant piece by Maro Elias on how to build and execute a B2B double play in Africa: "If you want to effectively build a B2B double play, you must be able to find and recognize areas where your business can create value regardless of its core product, and double down on how those areas can be repackaged to build new products." I originally postulated this strategy along with the one oasis strategy in a Harvard Business Review article. The New York Times picked a piece of it and companies are adopting it.

In this thesis, Maro takes it home; you will enjoy it.