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Part of Meta's Future is Monetizing WhatsApp

WhatsApp Should Remove The 256-User Group Limit - Tekedia

WhatsApp is a latent opportunity; Facebook founder is coming after it now because it can provide tons of revenue if unlocked. Subscription remains a path since ads may not work really well.

Meta CEO Mark Zuckerberg told employees Thursday that business messaging through WhatsApp and Messenger represents “the next major pillar of our business,” Reuters reported. Zuckerberg’s comments offered insights to potential areas of short- and medium-term growth for Meta, which has staked its long-term future on developing augmented reality, virtual reality, and metaverse technologies. Meta remains in the “very early” stages of monetizing WhatsApp and Messenger, Zuckerberg said. (Fortune newsletter)