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The Five-minute pitch

"Entrepreneurs spend days and weeks preparing for the perfect investor pitch. But the truth is that you should be prepared to pitch anytime and anywhere. It could be in an informal setting when someone asks “tell me about your business”, a networking event where you want to introduce yourself and your business, or in a formal setting where you get to pitch to investors" Samuel Ajiboyede, CEO of Zido, begins, and then explains that five-minute pitch.