You Need A Platform Strategy
"Platforms are the favored operating model for 7 of the world’s 12 largest corporations. So why have so few old-line companies followed suit?" Mckinsey
That is true, the leading technology companies in the world are now platforms. You must work to have one. Such companies deliver products and platforms, a duality as I have noted.
Any digital product that does not have the duality element will struggle especially in consumer market: you need the product and the platform as one to make progress these days. You need to build platforms because they have the elasticity to evolve with your business logic. Products are static and fade quickly as markets change. Platforms can grow without bounds, anchoring new opportunities on top. The business logic of integration, process and decision making are best handled on platforms over products in the internet space. With platforms, you have CUSTOMERS; products deliver consumers.
With platforms, you have a better chance of overcoming competition. In any business you are doing online, think critically how you can bring platforms in it.
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