Communication is an act of living; it is the process of exchanging ideas or disseminating information to achieve a particular purpose. In an organizational setting, information and communication flow constitutes an integral part of the management system; it is the systemic movement of instructions or ideas within or across different levels of the organization to achieve the organizational goal.
Information is an important part of decision making and problem solving. Lack of access to the right information or poor communication invariably leads organizations to make avoidable mistakes. Through effective communication, people can be well informed about the circumstances of the system or have the required system knowledge to effectively and optimally perform their respective roles towards actualizing the overall goal of the organization.
More so, effective communication of ideas or problems enables the workers and especially the management to reach informed decision when encountered with the day-to-day operational and administrative problems of the organization.
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The Role of Communication in Stakeholders’ management
It is believed that the success of an organization depends on the effective communication flow or information that happens between the internal stakeholders as well as between the internal and the external stakeholders of the organization. Internal stakeholders here comprises people such as employees, management, founders or owners etc whereas the external stakeholders include; partners, suppliers, creditors, customers, clients, sponsors, shareholders, Government, and the general public.
Several reports have shown that organizations that do not take external communications seriously to constantly update their external stakeholders often experience trust and reputational problems. Likewise, poor internal communication develops process problems for organizations. In any case, it is important to clearly define the relationship between the organisation and its internal or its external stakeholders to map out what kind and level of information that each of the stakeholders can possess.
The Role of Communication in Employee motivation
Communication is an integral part of strategic leadership. Most CEOs in the corporate world admit that they tend to get the best of their employees during personal interaction with them and that this crucial moment affords them the opportunity to see through the formal climate into the informal conditions that affect work and employees’ productivity.
Through effective communication, the leader is able to inquire into the inner desires and troubles of his subordinates and provide viable solutions to them. This help the leader garner more respect as someone who cares about the workers and can be consulted. More important is that frequent communication with your employees and not leaving them to deal with their personal problems alone will preempt a tendency for licensing effect in them during crisis situation or moral dilemma.
