How Data Drives Our Program Policy At Tekedia Mini-MBA, Pushing Completion to 92%

I want to address this today because the question keeps coming: why not offer permanent access to Tekedia Mini-MBA courseware to participants? Answer: our internal data has shown that if we do that, we will underperform on VALUE created for our members. Here is the deal: if you register, you attend the 12-week program and after that we extend access by another 9 months. So in total, access is offered for 12 months.

I did some modelling and observed that by capping the time to access materials, people make time to study the materials. If we make access unlimited or permanent, no one will have time. And if members do not study our materials, they get no value – and that hurts us as they cannot have tangible things to discuss about Tekedia Mini-MBA. No impact and that means unhappy clients.

Imagine if someone pays for a course and is offered unlimited access and in the 5th year, he has not found time to take the course. If people ask him about the program, he will have nothing of value to say. Yet, he has been enrolled for 5 years.

So, we remain very strict and that has forced members to make time available to study the materials since they know that time is limited. But where they want more time, we ask them to pay to unlock it. That is part of ensuring they not just invest money, they invest time.

I don’t really care what other platforms do. Yes, some offer life-time access. Check their data, people rarely make time to complete their programs.

Yes, one of the worst things about online courses is that there is no deadline and because there is no deadline, there is no time to study. Tekedia Mini-MBA uses data on everything here and by imposing limitations on access, we’ve see higher engagements and completion rates. We hit 92% now at 4th month. If we remove that, we are not sure we will hit 25% because there is always the next month to study!

For alumni, you get a 50% discount for next editions with extended access to past editions you attended. Meanwhile, beat the early bird registration deadline for the next edition of  Tekedia Mini-MBA which begins Sept 13.

LinkedIn Comment on Feed

Comment: This is true. I’ve purchased courses online through other platforms and just having the notion that it’s a lifetime access, I’ve never gone above 30% completion. It encourages laziness for me?

My Response: That is what our data has shown. And because of that 30%, you may not have much to say about that platform. At Tekedia, we do not want that. We want impacts and that is why we put end dates. We are happy that members are adjusting to it even though some are not happy. We want people to complete our programs because that is how we get referrals.

Register for Tekedia Mini-MBA (Jun 3 - Sep 2, 2024), and join Prof Ndubuisi Ekekwe and our global faculty; click here.