Social media is recently churning out Nigeria’s latest fast millionaires. Content creation is the new gold. It used to be tech but now content creation can arguably be placed side by side with tech as to what brings the quick huge bucks.
Most times when I see influencers, skit makers or content creators post the latest cars or houses they just purchased most of the comments from their followers are always accusations, accusing them that they are fraudsters using skits, content creation or influencing as a front to launder their illegally obtained money and to cover up their fraudulent activities. Some people do not believe that a content creator, influencer or skit maker can be making so much money to be buying such expensive houses and cars.
Truth be told that most of the content creators, influencers and skit makers also engage in fraud aka “yahoo yahoo” and other illegal fast money-making schemes too; some of them have even been arrested by the anti-graft agencies but there are few genuine ones whom I know for a fact that whatever they purchase they paid for it through the money they made legitimately from content creation and brand influencing.
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For those of you still wondering how they make all their money; this is how it works;
Due to the fact that they have amassed hundreds of thousands and millions of followers and fans, brands do reach out to them and engage them to run an advert, promote and influence the brands on their page. An A list skit maker or content creator like Sabinus or Broda Shaggi can charge up to five million Naira per advert post and they can get up to two to three of such posts per week. Now do the math.
For brand endorsement or brand ambassadorial deals, they can charge as much as 50-100 million Naira for a one year endorsement deal.
Those advert contents they already got paid by the brands that engaged them, they still post it on their Facebook, Tiktok and YouTube pages and each of those individual pages still do pay them for those posts. The pay on these platforms is determined by the number of views or engagement such posts gather on the platform. Twitter has also started paying influencers too. When you gather all the money they earn you can see why some of them can legitimately live large.
Well, this is not always the case across board amongst content creators or influencers, I used the A-listers to draw examples to make a point, but what is certain is that once a content creator or skit maker becomes famous he will always get influencing gigs from brands, it might not be a huge gig or a regular one but he must always get jobs because there are brands out there looking for influencers to market their products for them on social media.
Now you see why content creation or influencing is the new gold. Those skit-maker guys, especially the popular ones, are swimming in money, you can quote me anywhere.
Maybe you should as well consider becoming a content creator too, it pays better than the regular 9-5. All you need to do is to get a camera or a good phone with a high-quality camera and come up with good content that people will be interested in then I promise you that you are on your way to becoming a fast millionaire.