Importance of Digital Marketing in Modern Business

Importance of Digital Marketing in Modern Business

Digital marketing is the process of promoting and showcasing your products to people mainly through the internet. Digital marketing expands to also include display advertising and any other digital medium.

Digital marketing channels are all based on the internet or any other digital platforms.

Digital marketing is the catalyst that moves product acceptability, increase sales and creates awareness about the product especially if your consumers/customers are technologically aware and internet users.

Digital marketing methods include these methods  or mediums Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Display advertising, and more.

Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS or Bulk SMS), Callback, and on-hold mobile ring tones and voice notes. 

It is of great importance to find out where your customers are, as it will help you in determining which of the medium is suitable to be used in getting their attention, and capturing their interests. In local parlance, think of what your customers fancy and apply them.

If you are into fashion and trendy things, you should know that the best medium to use in capturing your targeted audience is primarily Social Media Marketing (SMM). Inside the social media marketing, you are also to determine which of the social media are your targeted audience or prospective customers are. Instagram and Twitter are the best mediums for you to use if you are marketing anything that centres on youth or youngins while LinkedIn is the best platform for you if you are marketing professional material or anything that has to do with professional materials.

No money invested in digital marketing is a waste as far as you are marketing in the right direction.

You might not increase sales instantly. You should know that the reason for digital marketing is not just for instant sales but to create awareness and register the product in the mind of individuals. With over 3.2 billion users of internet around the world, digital marketing is the easiest way to expose your product in different countries and locations even at the comfort of your house or office.

It is estimated in 2018, Nigeria had 92.3 million internet users. This figure is projected to grow to 187.8 million internet users in 2023. The internet penetration amounted to 47.1 percent of the population in 2018 and is set to reach 84.5 percent in 2023. These internet users are scattered around popular social media, popular blogs and online news media; they visit popular online sites and use different search engines and apps.

It will be at your best interest and the best interest of your product to find out where your prospective customers/clients are, and then channel your marketing energy towards it.

Due to the fact that the information you want to pass across is digital, it has to be a catchy phrase, direct and captivating to individuals. Use high quality videos and pictures – great ways to get attention.

Benefits of digital marketing are numerous and cannot be overemphasized; digital marketing makes marketing and advertising easier. The information you provide about your product can be accessible to anyone in any part of the world. Deploy it in your business as you pursue growth.

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