Innoson Motors’ Ride-Hailing Business Requires Drivers With Min of OND

Innoson Motors’ Ride-Hailing Business Requires Drivers With Min of OND

Innoson Motors requires a minimum of OND for any person to join its ride-hailing business as a driver. And the person must be tech-savvy with a good operational usage of smartphones. Essentially, they do not see the IVM Cruise as just moving people from one location to another; they seem to consider these drivers as representing the Innoson brands.

If not, if the government has given a secondary school graduate a driving license, that should expectedly do. But here, Innoson wants that extra level of development of at least an OND to connect future buyers to its brand, via a more professional engagement which possibly someone with OND is expected to offer, over someone whose highest education is secondary school certificate.

Innoson Vehicle Motors launches its brand of ride-hailing service, IVM Cruise, today. It begins at Enugu with other cities coming. The IVM Cruise ride-hailing service from Nigeria’s foremost vehicle manufacturing company is unique as it offers drivers, aptly named pilots, a chance of becoming owners of brand new Innoson vehicles after a period of three years in which the cost of these vehicles would have been paid.

As I have noted, this is a double play strategy to get more people to choose Innoson as they shop for vehicles. The IVM Cruise project has a good chance of driving the penetration of the brand.

Tekedia Mini-MBA (Sep 12 – Dec 3 2022) has started; registration continuesRegister here. Cost is N60,000 or $140 for the 12-week program. Beat early bird for free books and other bonuses. 

Innoson Motors Launches A Ride-hailing Service, IVM Cruise

---

#1. Advance your career, run your business better with Tekedia Mini-MBA (Sep 12 – Dec 3, 2022): cost is N60,000 naira ($140). Click and register here.

#2. Click here and register for Tekedia Startup Masterclass and master business secrets from start-up to unicorn. Cost is N180,000 naira ($400).

#3. Click here to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with small investment.


Share this post

One thought on “Innoson Motors’ Ride-Hailing Business Requires Drivers With Min of OND

  1. This alienates the core market. In one breath academic qualification matters as a driver and in the next it doesn’t as a prospective IVM vehicles customer. The double play reeks of double standards. Competence as their driver should revolve around safety and customer service issues before arbitrarily set academic bar.

    Reply

Post Comment