The new Ernst & Young survery is excellently great in making sure that Africa is not lumped into one game. It is a continent and they rightly broken things down a little further.
There are advantages, but also obvious dangers, in presenting the African continent as a single grouping. We must acknowledge the diversity among over 50 countries and one billion people. Investment is almost always going to be country-specific, so we must also consider investor perceptions at this more granular level.
South Africa continues to top Africa and indeed sub-Sahara Africa. It has 59% in attractiveness while taking 15% o FDI projects from 2003-2010. Nigeria scored 5% and 6% respectively, beating Ghana and Kenya.
The best summary of the report is a statement credit to African Development Corporation. The continent has come a long way and must be recognized accordingly.
“Big misperceptions about Africa still exist, especially in the mainstream media where Africa is still considered as a place of civil unrest and war.” Olaf Meier, African Development Corporation