Kris Marszalek, the co-founder and CEO of Crypto.com, purchased the domain AI.com for approximately $70 million in cryptocurrency in April 2025. This is reported as the largest publicly disclosed domain name sale in history, surpassing previous records like the ~$50 million for CarInsurance.com.
The seller was a Malaysian entrepreneur named Arsyan Ismail and the deal was brokered by Larry Fischer of GetYourDomain. Marszalek has been building a separate AI-focused company under the ai.com brand since the acquisition.
The platform launched publicly, timed with a Super Bowl LX commercial. The 30-second ad aired during the game on NBC, promoting the service and driving massive traffic—enough to crash the website for several hours due to overwhelming demand.
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The core product is a consumer-facing platform for creating personal autonomous AI agents. These agents go beyond chat responses: they can perform actions on your behalf, such as: Organizing work and schedules, sending messages, executing tasks across apps, trading stocks and building projects.
The emphasis is on privacy (user data encrypted with individual keys), permission-based operation, and a vision for a decentralized network of self-improving agents to accelerate AGI. Users can reserve usernames and handles for free with potential future paid upgrades and subscriptions, and Marszalek serves as CEO for both Crypto.com and this new AI venture.
This move mirrors Crypto.com’s aggressive marketing playbook like past Super Bowl ads, and stadium naming rights, but applied to AI amid the ongoing AI boom—and ironically during a crypto market downturn.
It’s a bold, high-profile bet blending crypto roots with mainstream AI adoption. Personal AI agents are advanced AI systems designed to act autonomously on your behalf, going far beyond traditional chatbots or virtual assistants like Siri, ChatGPT, or Gemini.
While regular AI chat interfaces mostly respond to questions with text (reactive and conversation-focused), personal agents are proactive: they plan, reason, use tools, remember context, and execute real-world actions to achieve goals with minimal ongoing input from you.
Chatbots/Assistants ? Primarily conversational. They answer queries, generate text, or follow scripted flows when prompted. You must direct every step. Personal AI Agents ? Autonomous and goal-oriented. Once given a high-level instruction (e.g., “Plan my week and book necessary appointments”), they break it down, make decisions, access tools/apps, perform multi-step tasks, and adapt without constant supervision.
This shift represents a move from “AI that talks” to “AI that does.” They operate independently after initial setup or instructions, handling complex, multi-step workflows. They think step-by-step: analyze the goal, break it into tasks, decide on actions, and adjust if issues arise.
Connect to external services like email, calendars, stock trading apps, browsers to take actions like sending messages, scheduling, shopping, or trading. Retain context from past interactions, learn your preferences, and improve over time.
Can monitor situations and act without being asked like alerting you to conflicts or automatically canceling subscriptions. Scan emails and calendar, suggest optimizations, book meetings, and send invites. Manage daily tasks: Handle emails, cancel unwanted subscriptions, plan trips, or automate shopping lists.
Execute financial actions: Monitor markets and trade stocks within your set rules and permissions. Coordinate workflows across apps, draft content, or even update profiles. Personalize deeply: Adapt to your habits, like prioritizing certain tasks or remembering preferences for recommendations.
Privacy and security focus eEspecially in ecent platforms like ai.com. Many modern implementations, including the newly launched ai.com platform, emphasize user control: Agents run in secure, dedicated environments with data encrypted using your personal keys. Strict permission-based access — you define what the agent can do.
No shared data across users; everything stays private. Restricted capabilities to prevent overreach. ai.com, which went live on February with a massive Super Bowl ad, positions these as “private, personal autonomous AI agents” that “operate on your behalf” while building toward a decentralized network of self-improving agents to accelerate AGI.
Users can create one quickly often in ~60 seconds and reserve usernames, with free basic access and paid upgrades for advanced features. In essence, personal AI agents represent the next evolution in consumer AI: from passive helpers to active digital extensions of yourself, handling life’s admin so you can focus on what matters.
With platforms like ai.com pushing mainstream adoption, expect them to become as common as smartphones in the coming years.