This is very fascinating for people that like this platform: LinkedIn is launching LinkedIn Live, a live video product. For years, the platform where global professionals congregate has refused to focus on video. But that is now history, as LinkedIn pivots to align with the world where Facebook, TikTok , etc have made video a critical part of communication and information exchange.
LinkedIn — the social network for the working world with close to 600 million users globally — says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest.
This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.
Simply, in a world where people do many things at the same time, the easiest way to pass information could be videos. I do think that LinkedIn videos will have more impact in the professional domain world than YouTube. Because professionals are already on LinkedIn, contents created with business and professional ethos will do better on LinkedIn Live.
The focus area seems just right: “conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more”. It will expand to include many other areas users will add as LinkedIn Live scales.
I do plan to use LinkedIn Live; we already share many video contents on Tekedia.