LinkedIn, a business and employment-focused social media platform is reportedly exploring a TikTok-like short-form video feed feature on the app to enhance its usage.
This feature which was spotted by industry insider and marketing influencer Austin Null, is currently in early testing and not yet available to everyone.
The feature which is on the app’s navigation bar in a new video tab, once it is tapped, will redirect users to a vertical feed of short videos where they can swipe through different content. Users can engage with the content by liking, sharing, and commenting.
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According to LinkedIn, the feature is a dedicated feed for short-form videos focused on professional content. This means users can expect to see videos offering career advice, insights from industry experts, analysis, job search tips, and so on, presented in an easily digestible format.
Notably, the rollout of the short-form video feed feature is coming following LinkedIn’s reported observation of growing user preference for video content. The Microsoft-owned platform says that videos are becoming one of its user’s preferred formats for learning from professionals and experts, which is why it is testing a new way for users to discover relevant videos.
The feature will no doubt present new opportunities for creators and industry experts on the platform to showcase their knowledge in their respective fields which will also amass them so many followers.
In the future, LinkedIn might consider monetizing the feed, allowing creators to earn from their video content, which would also encourage more creators to share their videos on the app.
With this feature, LinkedIn joins the likes of Instagram, Snapchat, YouTube, and TikTok, amongst others that have launched short-form video feeds that have continued to gain popularity.
In today’s fast-paced digital age, short-form video content has become the preferred choice for many consumers. From TikTok to Instagram Reels, to YouTube, short-form videos have taken over the social media landscape.
The rise of short-form video content can be attributed to several factors, which include the decreasing attention spans of audiences, the ease of consumption, and the rise of mobile usage.
Also, they are easier to consume and share, making them a powerful tool for increasing brand visibility and reaching a wider audience. With short-form video content, businesses can also showcase their products or services in a more visually appealing and engaging way, leading to higher audience engagement and conversion rates.
Influencers have found immense success in leveraging short-form video content to connect with their followers and drive brand collaborations. The format’s innate shareability and potential for virality have made it a powerful tool for influencer marketing, enabling brands to tap into their audience’s trust and engagement.