Bitcoin advocate and co-founder of MicroStrategy, Michael Saylor, has stirred conversation within the cryptocurrency community, emphasizing the need for investors/traders to purchase and hold Bitcoin for the long term.
In a post on X, the billionaire business executive highlighted his post from five years ago, where he revealed how much Bitcoin he personally held and the price it was purchased.
The post reads,
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“Some have asked how much #BTC I own. I personally #hodl 17,732 BTC, which I bought at $9,882 each on average. I informed MicroStrategy of these holdings before the company decided to buy #bitcoin for itself.”
Referencing this post, Saylor, in a recent tweet, wrote, “You do not sell your Bitcoin”.
This statement sparked comments on X, with a lot of users agreeing with his statement that Bitcoin should be held for the long term.
@afsheenjaf wrote,
“People still don’t get it… Bitcoin isn’t what you trade; it’s what you exit into. Every cycle resets the fiat game, but Bitcoin keeps resetting the players. Saylor understood that early… he’s not speculating, he’s front-running a collapsing system.”
@CryptoNewsAIX wrote,
“Saylor speaks the ancient tongue! “You do not sell your Bitcoin.” The 2018 bear market taught us this: BTC dropped 84% from ATH, yet those who held saw 1,600%+ gains by 2021. Panic sellers? Historically misses 70% of the next cycle’s upside. The hardest part isn’t buying, it’s sitting.”
@robertdoleary wrote,
“If there’s anything I’ve learned from 14 years of buying Bitcoin – it’s that you never sell your Bitcoin.”
Saylor’s statement reinforces the philosophy that has guided both his personal investment strategy. He’s been saying it for years and living it with conviction. While others trade hype cycles, he treats Bitcoin like a generational vault.
According to his 2020 disclosure, Saylor’s consistent buying during Bitcoin’s early years, when prices often traded below $10,000, demonstrates his deep conviction. Notably, since September 2020, Bitcoin has not fallen below that price level, validating his early confidence and disciplined holding strategy.
At Bitcoin’s current market price of $115,305 at the time of writing this report, Saylor’s holdings are now worth approximately $2.04 billion, representing over $1.86 billion in unrealized profits. This remarkable gain underscores the success of his steadfast investment approach through multiple market cycles.
Despite numerous market downturns and liquidations, including recent selloffs triggered by global geopolitical tensions, Saylor’s message to investors remains consistent: “Don’t stop believing.”
Notably, his company, MicroStrategy, has become almost synonymous with Bitcoin accumulation, standing as one of the most prominent examples of corporate conviction in digital assets. Since first adding Bitcoin to its balance sheet in August 2020, the company has pursued an aggressive, unwavering acquisition strategy, often buying during both bull and bear markets.
MicroStrategy’s initial purchase was roughly 21,454 BTC at an average price of about $11,650 per coin, amounting to $250 million. At the time, Saylor described Bitcoin as a “dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash.”
That move marked the beginning of a strategy that would redefine the company’s identity, from a traditional business intelligence firm into a de facto Bitcoin holding company. Saylor and his team began using multiple funding avenues, including convertible notes, stock offerings, and cash flow, to acquire more Bitcoin.
Despite market volatility and repeated price crashes, MicroStrategy continued to buy. As of 2025, MicroStrategy holds over 226,000 BTC, worth more than $25 billion at current market prices, making it the largest corporate Bitcoin holder in the world. The company’s average purchase price hovers around $33,000 per BTC, meaning it now sits on billions in unrealized profit, a testament to the long-term thesis Saylor has maintained even during crypto downturns.
Saylor shows no signs of slowing down with his accumulation of Bitcoin. He has stated that MicroStrategy will continue to acquire Bitcoin “as long as it can,” and the company has even explored Bitcoin-backed bond issuances and yield strategies to expand its holdings. His latest post serves as a reaffirmation of his long-held conviction that Bitcoin will continue to outperform fiat currencies over time.