On Horeb, Moses saw a marvel—fire on a bush, yet the bush remained whole. It was unusual, strange, and uncommon. Drawn to it, he moved closer. That was the beginning of a destiny-defining moment. Businesspeople, there are lessons here.
First, destiny often begins with attention. To unlock new opportunities, you must be willing to notice the uncommon signals in markets. Second, courage is demanded. Will you retreat when the data looks strange, when the customer numbers defy logic, or when the macroeconomic indicators glow with uncertainty? Or will you, like Moses, step closer to examine the “burning bush” of your industry?
And third, leadership follows the test. Moses’ commission—“I am sending you to Pharaoh”—was the reward of paying attention and showing bravery. In business, the most demanding KPIs, the strange assignments, and the difficult market targets are often preparation for your letter of appointment into higher missions.
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When firms select leaders, they do not send them to green pastures; they send them into deserts where bushes burn without being consumed. Can you thrive in the turbulence of the Nigerian economy and still deliver? If you retreat, the elevation does not come. That CEO, GM, or Director role will remain elusive. Opportunity to lead is sealed only for those who embrace the burning bush without fleeing.
Yet, leaders must not be abandoned. God did not send Moses without provision; He gave him a roadmap, signs, and assurances. In the same way, companies must empower their leaders with tools, authority, and institutional backing. A mission without support is a set-up for failure. Just as the “I AM” endorsed Moses, great missions in firms must be communicated and reinforced by the highest authority. That is how companies birth liberators, reformers, and visionaries who change trajectories.
Happy Sunday—may your burning bush not scare you away but prepare you for destiny.
Ndubuisi Ekekwe – an ex-unit lead of Scripture Union Nigeria in Secondary Technical School Ovim, ex-Sunday School teacher in All Saints Chapel (FUTO), is a Bible Teacher who uses cases in Bible to educate business leaders.
My Response: “He was not prepared” – actually, I see it that Moses was prepared, at least theoretically. In his time, the best education was in the home of Pharaoh as the world’s best thinkers, astrologers and philosophers worked for Pharaoh. For Moses to have been “schooled” in that home meant he picked up skills and we can say he was prepared. The I AM must have considered that latent capability to have chosen him. Yet, he must be tested before he is handed the “CEO’ role!
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