We are building business cases for mainly African and Africa-operating businesses and brands as we prepare for Tekedia Mini-MBA in 2021. We have expanded our curriculum with many empirical learning systems to deepen outcomes. I report that MTN business case is in. We see three phases in the growth of his amazing African brand:
- – The age of Voice telephony (before and decade of 2000s)
- – The age of mobile internet (decade of 2010s)
- – The age of application utilities (decade of 2020s)
From MTN, we postulate how the future of the industry would be. As SpaceX Starlink and other satellite players arrive (with expected affordable satellite phones), we see disintermediation threats to the likes of MTN, Airtel and other terrestrial players, but those threats could be mitigated if they play well in the age of application utilities. Yes, selling data will not be enough but playing into that data becomes strategic.