It is a case that needs to be made before MultiChoice: if you freeze the price of DStv Premium in South Africa, it makes sense to do the same in Nigeria. Your argument for the price freeze is solid – you want to make sure your customers in South Africa do not experience undue financial burdens. Well done for thinking about them.
MultiChoice has announced that it will “freeze the price” of DStv Premium from 1 April 2019, ensuring customers will pay the same rate for their package.
The announcement was part of a media release which stated that MultiChoice will increase the prices of certain DStv packages from 1 April.
“From 1 April, DStv will freeze the price of DStv Premium subscription packages, which means customers will pay the same for their packages in the next year.”
But price freeze should not stop in South Africa – Nigerians need this pre-Valentine gift. Loudly, freeze the price in Nigeria, instead of increasing price in Nigeria. In Nigeria, it took the help of a court to put pedal on your price hike, but in South Africa, you gave this gift voluntarily. So, be real and freeze this thing in Nigeria. Adjusting for many factors, your products are more expensive in Nigeria than in South Africa – you need to work on that because fairness is corporate citizenship.