Money does not solve most fundamental growth problems in companies; product improvements do! Work hard to understand your customers, and do all to retain them before you begin to spend on massive scaling.
Never try to aggressively scale a business until you can retain customers. That customer retention is a validation of your business hypothesis via product-market fit.
A growth playbook which begins when a company cannot retain customers wastes resources. You are likely going to onboard customers, but the day that marketing or promotion blitz stops, the customers will move.
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As an investor and an entrepreneur, this is not theory. Buying all the ad spaces in Nigeria, without a great product, will make you fail faster, and will never save that company. Yes, you just make it easier for many people to know you have no business mission at the shortest time possible!
Build. Pursue product-market fit. Then Scale.
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