Nokia has unveiled its market information service in Nigeria. The service named Nokia Life Tools is designed to enable Nigerians receive health tips, market date, language lessons and entertainment tips through Nokia Phones.
Nokia Life Tools is an SMS based, subscription information service designed for emerging markets which offers a wide range of information services covering healthcare, agriculture, education and entertainment. The service is currently available in India, Indonesia, China and Nigeria.
Nokia Life Tools was preceded by a pilot called Mera Nokia, in the state of Maharashtra in India in early 2009. After the successful pilot, a wider commercial deployment of the service under the name Nokia Life Tools began in India in June 2009. The first two supported devices were the Nokia 2323 Classic and Nokia 2330 Classic devices, and the services in India supported 11 local languages.
The agricultural part of the service consists of localized information including weather conditions, advice about crop cycles, general tips and techniques, as well as market prices for crops. Farmers in the pilot scheme said getting daily prices on their phones reduced their dependency on agents for basic information, enabling them to negotiate with greater confidence.
The educational tools provide simple English and general knowledge courses in local languages, as well as study modules in a variety of state and ICSE board topics, including history, geography, biology, physics and chemistry. In India, it also includes a service that allows students to retrieve their exam results through their NLT app.