“To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand ‘Dangote,’ which I diligently built in the course of my trading commodities.” – Aliko Dangote
From “The Dangote System: Techniques for Building Conglomerates” by Ndubuisi Ekekwe, exclusive for learners at Tekedia Institute. Yes, a practical business case study on the mechanics of markets. The critics have called this book “the compass”, “a plan to wealth building”, “a masterpiece”, and more. I wrote it to chronicle how to get from A to B to C and …to keeping going. Make it a required reading in the new year.
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