Open Invitation to A Global Virtual Symposium on Research Innovations in Sustainable Marketing (RISM 2023)

Open Invitation to A Global Virtual Symposium on Research Innovations in Sustainable Marketing (RISM 2023)

The Centre for Economic Governance and Leadership (CEGL) at the University of Kigali, is pleased to invite the University Community and other interested parties to attend the forthcoming Research Innovations in Sustainable Marketing (RISM 2023): A Global Virtual Symposium. CEGL would be playing a key role in chairing Track 2 on Greenwashing and Implications for Sustainable Marketing on 15 March 2023.

RISM is the first global online symposium to bring together leading scholars to share their insights on the successful integration of the triple bottom line: economic success, environmental stewardship and supply chain equity. The symposium will be held virtually across three days, scheduled between March 14 – 16, 2023. In addition to a well-known keynote speaker and concurrent sessions, RISM2023 will hold roundtable discussion sessions to facilitate connections among scholars and practitioners with similar research interests. RISM 2023 is endorsed by business schools around the world and will provide a unique opportunity to build global ties among individuals who are committed to environmental stewardship and sustainable marketing.

Track 2 Contributions

Currently four presentations are scheduled in Track 2 featuring authors from across the globe from Monash University Malaysia, through the Australian National University, to the University of Southern Mississippi, USA. Topics range from conversations around “corporate hypocrisy” to the scandals over “corporate social advocacy and greenwashing”. Currently Track 2 has in its line-up the following contributions:

  1. From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks.
  2. The Scandal of Corporate Social Advocacy Initiatives as Corporate Hypocrisy: The Dual Mediation Role of Consumer Perceptions of Transparency and Customer Trust.
  3. What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers CSR Beliefs and Firm Confidence.
  4. Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing.

Why it matters?

This event is particularly expedient considering that CEGL has not too long highlighted Rwanda’s Green Initiative efforts at sustainable consumption and the ban on single use plastic.

It also serves as was a follow-up to an article featured in the “Global Challenges” theme of the Association of Commonwealth Universities (ACU) Blue Charter programme entitled The plastic bag charge in England: who is it benefiting? which was based upon more detailed academic research Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry

RISM 2023 complements the Ninth session of the Africa Regional Forum on Sustainable Development (ARFSD-9) with the theme “Accelerating the inclusive and green recovery from multiple crises and the integrated and full implementation of the 2030 Agenda for Sustainable Development and Agenda 2063” taking place in Niamey, Niger (and online), between 28 February and 2 March, 2023.  

The ARFSD-9 will also serve as a platform for the sharing of experiences, good practices and lessons learned in efforts to implement the two agendas. Participants will also be afforded the opportunity to “identify and build a consensus on policy options and actions, to be adopted in the form of key messages and a declaration, to drive actions towards accelerated, inclusive, and green recovery from the multiple crises alongside the full implementation of the two Agendas.” 

Going forward, it is expected that “the key messages and the declaration will also serve as the collective African input to the 2023 high-level political forum on sustainable development, to be held in New York from 10 to 20 July 2023; and Sustainable Developments Goals Summit at Heads of State and Government high level week in September 2023.” 

To register for RISM2023 click on the following link.


Video Source:

UN/DESA Policy Brief #77: How can investors move from greenwashing to SDG-enabling? | Department of Economic and Social Affairs

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