American artificial intelligence research organization OpenAI has announced that ChatGPT now serves over 3 million paying business users, up from 2 million in February this year.
This significant milestone reflects the rapid acceleration of AI adoption in the workplace, as businesses increasingly turn to generative AI to boost productivity and streamline operations.
According to McKinsey, one-third of global organizations now use generative AI in at least one business function, and 40% of AI-enabled companies plan to increase their investments in AI technologies.
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AI implementation in the business landscape has grown dramatically, from 20% in 2017 to over 80% today. This reflects a significant shift from exploratory use to deep operational integration. The financial services sector leads in adoption, particularly in product development, while sectors like retail are expected to hit 80% AI adoption by 2025.
To support this growth, OpenAI unveiled a suite of new workplace-focused features aimed at enhancing information access and collaboration within ChatGPT.
Among the most notable updates is the beta release of “connectors,” allowing users to seamlessly integrate ChatGPT with third-party platforms like Dropbox, Google Drive, Box, SharePoint, and OneDrive. This integration lets employees retrieve insights and data directly from these tools while maintaining existing permission structures.
OpenAI also introduced deep research connectors in beta, compatible with widely used platforms such as HubSpot, Microsoft, Google Workspace, and Linear. These connectors empower users to perform multi-step research using combined data from both external sources and the web.
Another standout feature is “record mode” for ChatGPT Team users. This tool enables users to record and transcribe meetings or brainstorming sessions. It automatically generates timestamped citations, AI-suggested insights, and structured meeting notes to support better documentation and decision-making.
OpenAI continues to empower businesses worldwide by providing cutting-edge artificial intelligence solutions that enhance productivity, streamline operations, and drive innovation.
Its enterprise offerings enable businesses to leverage AI for tasks such as customer service automation, data analysis, content generation, and process optimization. Through its API, companies can build custom applications tailored to their needs, ensuring scalable and secure solutions. The platform’s ability to process natural language and generate actionable insights has made it a vital tool for organizations seeking a competitive edge in a tech-driven market.
American software company Zendesk uses OpenAI to build adaptive service agents focused on resolutions. In early 2023, Zendesk began working closely with OpenAI to explore how AI could reshape service and product development. Today Zendesk is piloting a new class of AI agents, powered by OpenAI models, that not only manage entire conversations but plan and execute responses autonomously.
Booking.com, one of the world’s largest travel marketplaces, by integrating its data systems with OpenAI’s LLMs, delivers smarter search, faster support, and intent-driven travel experiences. To date, Booking.com has launched multiple AI-powered solutions with OpenAI to make travel planning easier and more intuitive.
Also, The Estée Lauder Companies (ELC) is a global leader in prestige beauty, adoption of ChatGPT Enterprise is helping the company empower employee creativity and unlock insights to better serve today’s consumers.
The ELC team adopted ChatGPT for data processing and analysis at scale. Today, ChatGPT is an integral part of ELC’s workflows, with more than 240 custom GPTs that give their employees greater time and insights to do what they do best.
By fostering innovation and accessibility, OpenAI is helping businesses worldwide navigate the rapidly evolving digital landscape, aligning with its vision to advance AI adoption for economic and societal impact.