By Nnamdi Odumody
Oppo, a leading global smartphone brand, is known as been focused on providing products infused with art and innovative technology. Its key elements are young, trend-setting and beauty, delivering enriched digital experiences to its customers.
In the past ten years Oppo has been focused on developing smartphones with mobile photography technology breakthroughs. It pioneered selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. And it was among the companies that pioneered the motorized rotating camera, the UltraHD feature, and 5X Dual Camera Zoom technology. Oppo’s Selfie Expert F series which launched in 2016 drove the selfie trend in the smartphone industry. In 2017, it was ranked as the world’s fourth smartphone brand globally by IDC, a consultancy.
With 5G as the future of intelligent communication, bringing new possibilities for creating, imagination and closer connectivity, Oppo showcased what a 5G experience will look like at its Innovation Event during the recently held Mobile World Congress at Barcelona with its 5G smartphone and 5G Landing Project.
Its first 5G smartphone will augment customer experience with 4k, 8k video download |upload| cloudplay, 3D video calling, 5G Cloud gaming and multiplayer AR|VR game, instore navigation, AR shopping integrated, immersive, entertainment everywhere, etc. Oppo showcased the 5G possibilities with hologram calls to AR shopping as well as demonstration of perfect scenarios to use 10x lossless zoom. With the world’s first 10x lossless zoom technology, it further empowers users and provides everyone the opportunity to become professional photographers without any loss of quality.
10x lossless zoom technology is an innovation created with industry leading camera specification including a triple lens camera structure consisting of a telephoto lens, ultrawide angle lens and main camera. To provide further value to users, it also introduced optical image stabilization on both the main camera and the telephoto lens to achieve higher antishake accuracy that brings people closer to the world around them.
Transsion Holdings, the parent company of the leading smartphone brands for Nigerians and the rest of Africa – Tecno, Infinix, Itel – needs to invest in R&D to deliver 5G enabled smartphones for Nigerians and the continent. Tecno will see more competitions as Xiaomi and Oppo make Africa an important market in their businesses.
Already, the Nigerian Communications Commission has declared 2020 as the year from which telecommunication services operators will begin the deployment of 5G technology to help deepen the economic development of the nation.
Simply, with OPPO readiness on 5G, Tecno could lose its market position in the next few years, in Africa, if it does not work hard to prepare for this 5G future.