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USE.com Is Emerging as the Best New Crypto Exchange as the Beta Launch Countdown Begins

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The global crypto ecosystem is entering a new phase of competition, where performance, transparency, and institutional standards matter more than ever. In the middle of this transformation, a new exchange is capturing the attention of traders, analysts, and early adopters across the world. USE.com is positioning itself as one of the strongest new centralized exchanges preparing to launch, and with the Beta launch countdown already live, the momentum is accelerating rapidly.

The rise of new trading platforms is not uncommon in the crypto sector. However, very few manage to attract the level of anticipation that USE.com has generated before even going public. This early traction comes from a combination of advanced engineering, trader-centric design, and a clear commitment to global accessibility. As interest in the best new crypto exchanges continues to grow, USE.com has already secured its position as a key contender entering the market this year.

USE.com Introduces a New Standard for Exchange Performance

One of the primary reasons USE.com is attracting attention is its performance architecture. The exchange is built around an ultra-fast matching engine designed to support high throughput, low latency, and deep liquidity. This is essential for both spot markets and perpetual futures, two categories that demand strict execution standards.

Institutional liquidity partners and optimization frameworks ensure that traders receive smooth order execution even during periods of high volatility. In a market where milliseconds can define a winning or losing trade, USE.com puts speed and stability at the center of its infrastructure.

The growing demand for exchanges that perform at institutional-quality levels is clear, and USE.com aims to fill that gap by offering a next-generation system capable of meeting professional trading expectations.

Security and Compliance Designed for the New Era of Centralized Exchanges

Security concerns have been one of the biggest sources of hesitation among traders considering new platforms. USE.com addresses this hesitation directly by building its security model to institutional standards. This includes advanced custody systems, strict internal controls, compliance frameworks that meet global expectations, and a serious approach to operational transparency.

In a landscape where traders increasingly prioritize safe and trustworthy platforms, USE.com positions itself as an exchange capable of competing with the strongest names in the industry. This aligns with the rising global demand for safer trading environments, especially for high-value users and long-term investors.

A Full Trading Ecosystem Designed for Every Type of User

USE.com is not entering the market as a single-product platform. Its ecosystem offers spot trading, perpetual futures, earning opportunities, launch products, and additional tools inside a unified interface. This all-in-one structure makes the exchange suitable for a wide range of traders, including newcomers, professionals, and institutional entities.

Low fees, global onboarding, and efficient local on-ramps also make USE.com an attractive choice for international users. The combination of accessibility and performance is one of the strongest competitive points the platform brings to the market.

Many traders have begun describing USE.com as an upcoming competitor to Binance, Bybit, OKX, KuCoin, and Bitget. These comparisons reflect the belief that USE.com is not launching as a minor platform but instead as one of the most serious new entrants aiming for top-tier status.

Why Traders Consider USE.com One of the Best Upcoming Exchange Launches

The intensity of interest around USE.com can be attributed to broader market trends. Many traders feel that older exchanges are beginning to fall behind in certain areas such as fee efficiency, transparency, infrastructure modernization, user support, or compliance practices.

As a result, searches for the best new crypto exchanges and best upcoming centralized exchanges have significantly increased. USE.com has organically entered these conversations due to the strength of its design, the clarity of its roadmap, and the rapid build-up of market attention before launch.

The Beta launch creates an additional catalyst. Traders are eager to experience the platform early, test its performance, and gain insight into what could become one of the leading platforms of this cycle.

Growing Speculation Around a Potential Token and Presale

Although USE.com has not announced any confirmed token presale, industry speculation has already begun. Exchange tokens historically perform well due to utility, fee incentives, and potential revenue mechanisms. Given the scale of USE.com’s upcoming launch and the increasing attention from early communities, many expect that a token announcement would rapidly gain global traction.

If USE.com introduces a presale, analysts predict it could emerge as one of the most notable crypto presales due to the strength of the platform behind it.

A New Era of Competition in the Exchange Market

The centralized exchange sector has evolved rapidly, but it is still dominated by a small number of major players. Traders have been waiting for new platforms that match the performance of top exchanges while delivering improved transparency, modern engineering, better onboarding, and consistent security practices.

USE.com arrives at the perfect time to meet these expectations. With its Beta launch approaching, the exchange is already being viewed as a contender that could redefine global trading standards in the new cycle.

Final Outlook

As traders worldwide prepare for the upcoming Beta, USE.com is widely considered one of the most important new exchange launches. Its combination of speed, compliance, low fees, global access, and a full trading ecosystem positions it ahead of most new entrants and puts it directly into competition with leading platforms.

If the exchange meets expectations during its Beta phase, USE.com may quickly solidify its place as a top global platform and one of the most promising new centralized exchanges of the year.

 

Telegram: https://t.me/useglobal

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Africa’s Start-Up Ecosystem Hits Record $3 Billion Funding, Surpassing 2023

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African start-ups have reached a significant milestone in 2025, raising more funding this year than they did in 2023, according to a report by Africa: The Big deal.

Observers of the ecosystem note that this growth comes after two consecutive years of decline, with fundraising dropping 35% in 2023 and a further 25% in 2024.

In the first half of 2025, 238 start-ups in Africa raised at least $100,000 each. Observers noted that this figure was consistent with trends seen since mid-2023, reflecting a steady flow of capital into the continent’s emerging start-ups.

So far, the continent has recorded a 33% year-on-year increase in start-up fundraising, marking a refreshing shift in momentum. Last month, start-ups across the continent secured $162 million in funding (excluding exits), with 79% of the capital raised through equity investments.

Across the continent, 32 ventures raised at least $100,000, including 16 start-ups that secured $1 million or more. Among these, six companies crossed the $10 million mark, demonstrating continued investor appetite for high-growth sectors.

However, what makes 2025 even more remarkable is that total funding has not only exceeded 2024 levels but has already surpassed the amount raised in 2023. While African start-ups secured “nearly $3 billion” in 2023, they are on track to finish 2025 with “over $3 billion” and the year is not yet over.

The growth is not limited to total funding. Equity investments alone have surpassed 2023 levels, reflecting renewed investor confidence in African innovation. The year has also seen the first two IPOs in over six years. In South Africa, fintech Optasia listed on the Johannesburg Stock Exchange on November 4, raising $345m in the process, at a market cap of $1.4b. On the opposite side of the continent, Moroccan fintech Cash Plus raised $82.5m through its IPO on the Casablanca Stock Exchange on November 25, at a $550m valuation.

It is worth noting that out of the top 100 most funded start-ups on the continent, roughly four out of five are headquartered or have their main office in one of the ‘Big Four’. The most represented country is South Africa, followed closely by Nigeria.

The Big Four for a long time have continued to attract the vast majority of the funding on the continent, with at least three-quarters of the funding going to just five cities: Cairo, Cape Town, Johannesburg, Lagos, and Nairobi.

In recent times funding is much more balanced between the four key markets, and as a result, between the four main regions (unfortunately Central Africa is barely represented in the numbers in 2025). In terms of total funding raised (excluding. exits), Kenya is in the lead, followed by South Africa, Egypt, and Nigeria. If we look specifically at equity, which is probably more relevant in this case, South Africa leads, followed by Egypt, Nigeria, and finally Kenya.

Notably, the year 2025 has recorded notable exit activity, including Walletdoc’s acquisition valued at more than $23 million. South African digital banking giant Capitec acquired payment processor Walletdoc in a deal worth up to R400m ($23.5m), signaling a fresh offensive in the country’s fiercely contested merchant services battleground.

The acquisition, signed on December 5 and announced Monday, sees the Stellenbosch-based bank take full ownership of the 10-year-old fintech. The move is a clear bid to wrestle market share from incumbents and agile challengers like Yoco and Nedbank in the SME payments space.

Another notable trend that continues to strengthen in 2025 is the growing role of debt financing in Africa’s start-up ecosystem. In October 2025, start-ups were reported to have raised $935 million in debt, already surpassing the total debt raised in all of 2024 and 2022. In terms of funding composition, debt represented 42% of total funding in 2025.

As the year enters its final stretch, 2025 continues to show remarkable progress for Africa’s start-up ecosystem. Total funding has reached $3 billion so far (excluding exits). Both total equity raised and the number of start-ups securing $1 million+ have risen significantly.

With rising funding, increased equity investment, and growing exit activity, 2025 is shaping up to be a landmark year for Africa’s start-up ecosystem.

Global Isn’t Generic: The Art of Making Localization Your Superpower

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Many companies make critical mistakes when expanding internationally. They treat global markets as one uniform entity. Success in international business requires adapting products, services, and messaging to meet the needs of each local market.

The word “global” often misleads businesses into thinking that standardization equals better results. In reality, standardization without local adaptation creates a gap between products and users. Product managers face the challenge of balancing scale with relevance. They must know when to use a localization service to make products feel native.

Cultural nuances are more important than most realize. A product that succeeds in one market may not perform well in another. User expectations vary significantly across regions. Colors, payment methods, date formats, and communication styles differ widely. A simple gesture that is welcoming in one country might offend in another.

Local rules and compliance requirements add more complexity. Data privacy laws, industry standards, and certifications differ from country to country. This makes a strong localization service essential for managing risk and entering markets safely.

A working localization strategy includes:

  • Product adaptation: Adjusting features for local users
  • Content localization: Tailoring messages to cultural values and references
  • Technical modifications: Adapting to local infrastructure and devices
  • Legal compliance: Meeting local regulations and standards
  • Market positioning: Adjusting pricing and competitive positioning for each market.

Product managers should view localization as a strategic advantage rather than a task. Effective localization makes products feel native to each market, designed for local users rather than adapted after the fact.

The difference between translation and localization is critical. Translation changes words, while accurate localization transforms the entire user experience. This approach often requires specialized localization service providers who understand both technical and cultural market needs.

Leading global companies treat localization as a competitive edge, not a cost. Their products feel user-friendly and relevant across markets, rather than foreign or unfamiliar.

Turning Cultural Insight into a Competitive Edge Across Markets

Cultural intelligence transforms diversity from a compliance requirement into a true competitive advantage. Companies that understand and act on cultural differences grow their brands faster and outperform competitors.

Cultural intelligence (CQ) includes motivational, cognitive, metacognitive, and behavioral skills. Organizations with strong CQ understand cultural norms, handle sensitivities, and adjust strategies for each market.

Research shows that companies that adapt to local cultures can increase market share by up to 30%. More than half of businesses now change their internal culture to stay competitive. This demonstrates why cultural intelligence is critical to success.

McDonald’s is a clear example. The company maintains its global brand identity while adapting its menus to local tastes. Rice dishes in Asia and vegetarian options in India build stronger connections with customers.

Coca-Cola’s “Share a Coke” campaign started in Australia and replaced logos with popular local names. This personalized approach resonated with consumers and boosted sales.

Product managers can gain a strategic advantage by working with localization service providers who:

  • Learn about local behaviors and priorities
  • Adapt products and services to regional needs
  • Ensure compliance with local regulations
  • Connect global strategy to local execution.

Market leaders combine vision with cultural awareness. Partnering with specialized localization service providers ensures products, messaging, and operations align with local needs.

Over 70% of global expansions fail due to cultural mismatches. Innovative companies see cultural intelligence and professional localization services as essential investments.

From Translation to Transformation: Making Localization Work for You

Product managers at mid-sized companies gain a competitive advantage by recognizing that localization goes beyond translation. A strategic approach reshapes products and experiences for local markets.

Localization adapts the entire user experience to resonate with local audiences. Messaging, imagery, functionality, and design changes all play a role. Studies show 84% of businesses see positive revenue effects from effective localization.

Key steps to make localization work include:

  • Market research: Understand local priorities, behaviors, and culture.
  • Build diverse expertise: Include linguistic experts, cultural consultants, and local specialists.
  • Prioritize high-impact content: Focus on elements with the most traffic and the greatest user impact.
  • Balance consistency with adaptation: Maintain 60% global consistency and allow 40% local adaptation.
  • Invest in technology: Use AI-powered translation management systems to reduce time-to-market.

Companies that use professional localization service solutions are 2.5 times more likely to see year-over-year growth. 76% of consumers prefer buying from brands they feel connected to, and effective localization strengthens this connection.

Automation improves efficiency. Zendesk reduced project analysis time by 96%, and Deliveroo saved 40% of time for localization managers, developers, and designers.

With 90% of businesses planning international expansion in the next five years, working with specialized localization service providers is crucial for forward-thinking product managers.

How Top Brands Use Localization to Outperform

Localization is more than operational—it provides measurable market advantages. Studies show that 75% of companies break into new markets faster when they localize. Companies that adopt localization see 2.5 times higher year-over-year revenue growth.

Coca-Cola’s “Share a Coke” campaign tailored names to local markets, increasing brand love by 158% in South Africa. Netflix supports 78 languages and produces region-specific content that appeals locally before going global, boosting revenue by 16% annually.

Proven localization strategies include:

  • Cultural adaptation: McDonald’s offers region-specific menu items
  • Visual localization: Airbnb adapts listings for local architecture and interior styles
  • Product modification: IKEA designs products for local preferences.

Working with a specialized localization service provider gives brands the expertise to handle complex changes, such as regional menus or local store designs. Companies using these services for client communications are 2.67 times more likely to see revenue growth.

Conclusion: Global Isn’t Generic — Localization Is Your Superpower

Smart localization plans help companies expand internationally rather than relying on one-size-fits-all solutions. Product managers who make localization central to business strategy gain a real competitive edge.

Numbers confirm the impact. Companies partnering with localization service providers see stronger sales growth, better customer connections, and smoother market entry. Understanding local culture drives business wins by making products feel native rather than foreign.

Even with limited budgets, investing in professional help pays off with faster growth and a more substantial market presence. Businesses that think locally and partner with expert localization providers turn foreign products into trusted local favorites, achieving lasting international success.

SoftBank and Nvidia to Invest $1bn in Skild AI, Maker of Foundation Models for Robots

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Japan’s SoftBank Group and Nvidia are in advanced talks to invest in Skild AI in a funding round worth more than $1 billion, a move that could value the maker of foundation models for robots at about $14 billion, according to sources and a term sheet reviewed by Reuters.

If the deal closes on schedule before Christmas, it would nearly triple the company’s valuation from the $4.7 billion it reached in a $500 million Series B round earlier this year, which drew in Nvidia, LG’s venture capital arm, and Samsung, among others, according to PitchBook data.

Founded in 2023 by former Meta AI researchers, Skild AI has emerged as one of the fastest-growing players in the bid to solve one of robotics’ hardest challenges: building general software that can serve as the decision-making core for machines of multiple shapes and uses. Instead of manufacturing hardware, Skild develops foundation models trained on vast datasets so robots can perceive their environment and make decisions with human-like fluidity. The ambition is to overcome a major constraint that has kept general-purpose robots from operating widely in both homes and industrial settings.

The company is backed by Amazon.com and Lightspeed Venture Partners, adding to the momentum around firms building the “brains” for the next generation of robots. Skild AI raised $300 million at a $1.5 billion valuation in its Series A round last year, with investments from Jeff Bezos, SoftBank, and Khosla Ventures.

The latest talks highlight the surge of investor interest in humanoid and general-purpose robotic systems as advances in artificial intelligence make these machines more capable of handling intricate tasks once considered far beyond reach. Heavyweights such as Nvidia, Samsung, AMD, and a rising group of specialized robotics software firms are locked in a race to supply the computational engines and learning systems that will underpin the category.

Even so, experts say the world is still several years away from seeing general-purpose robots deployed at scale. The technical constraints remain steep, including real-time decision-making, fine-grained manipulation, long-duration safety, and the cost of integrating such models into commercially viable machines. The industry is advancing quickly, but not at the pace implied by some of the recent enthusiasm.

SoftBank and Skild AI did not immediately respond to Reuters when asked for comment, while Nvidia declined to comment on the matter. A source familiar with the negotiations said some details could still change because the talks are fluid, though the goal is to complete the deal before Christmas. Another person close to the discussions said SoftBank was particularly impressed by Skild’s technology during pilot projects, which reinforced the company’s belief that software-driven robotics could define the next chapter of automation.

Robotics has become a centerpiece of SoftBank CEO Masayoshi Son’s strategic plans. In October, SoftBank acquired the robotics business of Swiss engineering group ABB in a $5.4 billion deal, adding to the portfolio that Son wants to build as part of a long-term robotics and automation push. The investment discussion around Skild AI fits that larger objective of gaining pole position in what Son expects to be the next major technology wave.

The funding effort comes at a moment when the U.S. government is also accelerating its attention on robotics. Commerce Secretary Howard Lutnick is holding meetings with industry CEOs to speed up development, and the Trump administration is weighing an executive order on robotics next year, according to Politico last week.

Policymakers see robotics as a strategic industry tied to productivity, supply-chain resilience, and national competitiveness, especially as manufacturing transitions toward more automated production architectures.

Skild AI introduced its first general-purpose AI model in July, presenting it as a system that can handle a wide variety of environments and tasks ranging from warehouse logistics to household chores. The company argues that robots powered by such models could become far more versatile, reducing the need for custom engineering approaches that have slowed adoption in many industries.

Investor excitement around Skild mirrors the broader surge in robotics funding this year as companies, governments, and chipmakers position themselves ahead of what they believe will be a transformative decade. Several countries are racing to establish dominance in humanoid robotics, and China recently warned that speculative activity in its own robotics sector had reached levels that risk creating a bubble, with more than 150 companies vying to launch humanoid robots.

The competitive backdrop underscores why companies like SoftBank and Nvidia are moving quickly. Nvidia’s role is especially notable because the company has become the central supplier of the chips and compute infrastructure that power modern AI systems. Its interest in Skild fits its broader campaign to lock in the software and developer ecosystems that will rely on Nvidia hardware as humanoid systems evolve. For SoftBank, Skild represents an opportunity to strengthen its robotics strategy with software that can scale across multiple robot manufacturers and use cases.

If the round closes at the expected valuation, Skild AI would enter 2026 as one of the most valuable robotics software companies in the world, with backing from some of the most influential names in technology and venture capital. The challenge, as always, will be delivering on the promise of general-purpose robotics.

Chowdeck Surpasses 2 Million Users Signalling Strong Market Dominance

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Nigerian food delivery company Chowdeck has reached a major milestone, surpassing 2 million userson its platform, just one year after hitting 1 million users.

The achievement underscores the company’s rapid ascent in the region’s on-demand delivery space, fueled by technology and scalability.

Commenting on the milestone, Femi Aluko, co-founder of Chowdeck, expressed gratitude and pride in the company’s growth, noting that this momentum reinforces the founding belief that on-demand delivery can indeed work in Africa.

In his words,

“It feels like just yesterday that we started with three riders and two restaurant partners. We now have more than 20k riders across 14 cities in Nigeria and Ghana. It’s been such an incredible journey, and the speed of our growth is a testament to the core belief that led us to start Chowdeck: on-demand delivery can work in Africa.

“We are incredibly proud of the technology we’ve built and the logistics network we have established. But most importantly, we are proud of our ecosystem: our customers, our riders, and our vendor partners. I am really grateful to our team, customers, riders, and partners for coming on this journey with us. Thank you so much for coming on this journey with us.”

This milestone follows Chowdeck’s recent impressive performance during its Big Black Friday Campaign, where vendors processed ?1.4 billion in sales. The campaign recorded more than 183,000 delivered orders, over 5,000 orders per hour for five hours straight, and 2.5 million app visits.

The company said the campaign was built on a simple but powerful idea, to showcase what becomes possible when technology, logistics, and community operate in harmony. The outcome proved that vision.

In October, Chowdeck also fulfilled more than 1 million orders in a single month, marking its strongest month yet. Beyond impressive numbers, the company closed the month with a positive gross margin of 26%, demonstrating that high growth and sustainable business fundamentals can coexist.

In the same month, it announced a $9 million Series A funding, led by Novastar Ventures with participation from Y Combinator, Palm Drive, AAIC Investment, Rebel Fund, GFR Fund, Kaleo, Hoaq, and others. The company noted that the new investment will drive expansion into additional African cities, improve platform speed, and deepen the company’s overall impact across its ecosystem.

The Nigerian food delivery landscape has always held enormous promise, but many platforms have struggled to sustain long-term operations. Over recent years, several well-known players have exited or shut down. Despite these challenges, Chowdeck has emerged as one of the country’s fastest-growing and most resilient players, offering a model of what it takes to thrive in the market. The company believes the on-demand delivery sector in Africa is at an inflection point and it is positioning itself to lead the next phase of innovation.

Since its launch in October 2021, Chowdeck has evolved into a leading technology solutions provider for food and hospitality businesses across Africa. With more than 20,000 riders in 11 cities and a technology-driven logistics network that delivers orders in an average of 30 minutes, the platform offers users a seamless way to order meals, groceries, and essentials.

A key differentiator remains the company’s technology-first approach, utilizing smart algorithms to efficiently connect restaurants, riders, and customers in real time. This system, combined with strong partnerships—including major brands like KFC and Burger King, as well as numerous local vendors, offers customers a diverse menu of African, Asian, and healthy meal options.

With continuous expansion, record-breaking sales, and a rapidly growing customer base, Chowdeck is positioning itself as a dominant force in West Africa’s evolving food delivery industry.