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The Physics of Pricing by Ndubuisi Ekekwe

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In pricing, many people obsess over the number. They debate whether the product should be N9,999 or N10,499, $99 or $109. That debate is often misplaced. The number itself is largely inconsequential. What truly matters is how the customer perceives that number. This is where pricing stops being an social science and enters into the domain of natural philosophy.

Two salespeople can present the same product, at the same price, to the same customer, and produce two very different outcomes. One walks away with a sale; the other walks away with objections. The price did not change. What changed was perception.

This is the essence of pricing power: not the ability to raise or lower prices, but the ability to shape perception such that customers move, without touching the price. The goal is not merely to make a product appear “cheap.” Cheap is easy. Affordable is harder. Something can be cheap and still feel unaffordable if perception has not been properly engineered.

At Tekedia Institute, I often explain pricing through the lens of inertia. In physics, inertia is the tendency of matter to remain in its current state unless acted upon by an external force. Customers behave the same way. Left alone, they remain in the state of not buying. “Not sure” is their natural equilibrium. To move them from “Not Sure” to “Paid,” you must apply energy.

That energy is not discounts. It is communication, at a higher level. It is framing value, reducing cognitive friction, and helping customers mentally justify the purchase. In a Harvard Business Review article (read at Harvard here  ), I used the iPhone as a case study. Apple rarely competes on price. Instead, it competes on perception, applying just enough energy to overcome spending inertia. Once inertia is broken, the wallet opens.

You learned Newton’s laws in junior secondary school: an object at rest remains at rest unless acted upon by a force. Markets obey the same laws. Sales happen when sufficient energy is applied to overcome inertia. Premium market share is won not just by changing prices, but by mastering the physics of perception.

Simply put, pricing is not about numbers; it is about motion. The firm that understands how to move customers, without moving the price, has discovered real pricing power.

At Tekedia Institute, over the years, I have taught thousands of co-learners on how to deploy that pricing power. Join us as we begin the next edition of Tekedia Mini-MBA on Feb 9 here.

 

U.S. Rare Earth Stocks Rally as Trump Advances ‘Project Vault’ to Counter China’s Grip on Critical Minerals

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Shares of U.S.-listed rare earth mining companies surged on Monday after reports that President Donald Trump is preparing a sweeping initiative to establish a strategic stockpile of critical minerals, a move that would deepen Washington’s involvement in a sector long dominated by China and central to the global energy transition, defense manufacturing, and advanced technologies.

The proposal, known as Project Vault, would create a first-of-its-kind strategic critical-minerals stockpile tailored to support the U.S. private sector, according to Bloomberg News, which cited senior administration officials familiar with the plan. The initiative is designed to sharply reduce America’s reliance on China for rare earth elements and related materials used in electric vehicles, military systems, semiconductors, and other high-value technologies.

Under the plan, Project Vault would combine $1.67 billion in private capital with a $10 billion loan facility from the U.S. Export-Import Bank, creating a large pool of financing to support domestic mining, processing, and magnet manufacturing. The structure signals an aggressive effort by the Trump administration to mobilize both public and private capital to rebuild supply chains that have eroded over the course of decades.

Investors responded quickly. MP Materials, the operator of the Mountain Pass mine in California and currently the only major U.S. producer of rare earths, rose about 4% in early trading. USA Rare Earth climbed roughly 7%, while Critical Metals Corp jumped around 8%, reflecting expectations that Project Vault could translate into guaranteed demand, government-backed financing, and improved pricing visibility for domestic producers.

The rally underscores how sensitive the sector is to policy signals. Rare earth mining and processing are capital-intensive, environmentally complex, and historically vulnerable to price swings driven by Chinese supply decisions. Any indication of long-term government support can significantly alter the investment case.

A White House spokesperson was not immediately available to comment, but administration officials have increasingly framed critical minerals as a national security priority rather than a purely commercial concern.

Reducing Dependence on China

China currently dominates the global rare earth ecosystem, accounting for the vast majority of processing capacity and magnet production, even when raw materials are mined elsewhere. This concentration has alarmed U.S. policymakers across multiple administrations, particularly as Beijing has shown a willingness to use export controls as a geopolitical tool.

Trump’s Project Vault fits into a broader strategy to reshore or “friend-shore” supply chains tied to strategic industries. By creating a stockpile explicitly designed to support private-sector use, the plan goes beyond traditional government reserves, such as the Strategic Petroleum Reserve, and instead aims to stabilize supply for manufacturers of EVs, weapons systems, and advanced electronics.

Some companies are already positioning themselves to benefit. USA Rare Earth has held discussions with Commerce Secretary Howard Lutnick, pitching its domestic mining and magnet manufacturing assets as part of the administration’s strategy. Those talks have reportedly led to a proposed deal that could provide the company with around $1.6 billion in funding, subject to conditions, and could include a U.S. government equity stake.

Such an arrangement would mark another step in Washington’s evolving approach, where the federal government is no longer just a regulator or buyer, but a direct investor in strategically sensitive industries.

Project Vault also builds on actions already taken by the Department of Defense. Last summer, the Pentagon struck a landmark agreement with MP Materials that included a government equity stake, a price floor to protect the company from market volatility, and a long-term commitment to purchase specified quantities of rare earth materials and magnets.

That deal was widely seen as a turning point, signaling that the U.S. government is willing to use balance-sheet support and long-term offtake agreements to ensure domestic capacity survives against cheaper Chinese competition.

If implemented, Project Vault could reshape the U.S. rare earth industry by lowering financing costs, reducing market risk, and accelerating investment in downstream processing and magnet production, areas where the U.S. is particularly weak. Analysts say the initiative also reflects a recognition that market forces alone may not be sufficient to rebuild supply chains that China spent decades consolidating with state backing.

More broadly, the plan highlights how industrial policy has become central to U.S. economic strategy under Trump, especially in sectors tied to national security and technological leadership. This indicates for investors that rare earths are no longer a niche commodities play, but a policy-driven strategic asset class.

Nvidia Shares Dip as OpenAI Mega-Investment Faces Scrutiny

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Nvidia shares slipped in premarket trading on Monday after fresh reports cast doubt on the size and certainty of the chipmaker’s much-publicized plan to invest up to $100 billion in OpenAI.

The semiconductor giant’s stock was down about 1.5% as of 8:47 a.m. ET, following a Wall Street Journal report late Friday that said Nvidia’s plans to make the enormous investment had effectively stalled amid internal uncertainty. The report cited people familiar with the discussions.

The dip underscores growing investor sensitivity to how far — and how fast — spending in the artificial intelligence sector can realistically go.

Nvidia and OpenAI announced in September a sweeping strategic agreement under which Nvidia would help build at least 10 gigawatts of computing infrastructure for OpenAI, an unprecedented scale of AI capacity, alongside a potential equity investment of up to $100 billion. The announcement was widely interpreted as a bold signal of Nvidia’s confidence in OpenAI and of the seemingly limitless appetite for computing power to train and run advanced AI models.

However, according to the Wall Street Journal, Nvidia chief executive Jensen Huang has since sought to reframe expectations. The report said Huang told industry associates late last year that the $100 billion figure was non-binding and not finalized, while privately voicing concerns about OpenAI’s business discipline and the intensifying competitive landscape, particularly from Alphabet’s Google and fast-rising rival Anthropic.

Those details unsettled investors, not because Nvidia appears to be pulling back from artificial intelligence, but because they introduced uncertainty around what had been treated as a near-guaranteed, headline-grabbing commitment. Markets have increasingly rewarded clarity and penalized ambiguity as AI investments balloon into tens of billions of dollars.

Over the weekend, Huang publicly rejected the suggestion that relations between Nvidia and OpenAI had soured. Speaking during a visit to Taipei, he dismissed reports of friction as “nonsense” and reaffirmed Nvidia’s intention to invest heavily in the AI company, while stopping short of endorsing the original $100 billion figure.

“We are going to make a huge investment in OpenAI,” Huang said in comments reported by Bloomberg. “I believe in OpenAI. The work that they do is incredible. They are one of the most consequential companies of our time, and I really love working with Sam.”

Referring to OpenAI chief executive Sam Altman, Huang added, “Sam is closing the round, and we will absolutely be involved. We will invest a great deal of money, probably the largest investment we’ve ever made.”

Crucially, Huang declined to specify an amount, saying it was up to Altman to announce the size of the funding round. He also reiterated that Nvidia’s investment would not exceed $100 billion, effectively reframing the figure as a ceiling rather than a commitment.

That nuance appears to be at the heart of Monday’s market reaction. Sarah Kunst, managing director at Cleo Capital, said on CNBC’s “Worldwide Exchange” that investors were reacting to the uncertainty rather than to the idea of Nvidia investing in OpenAI.

“One of the things I did notice about Jensen Huang is that there wasn’t a strong, ‘It will be $100 billion,’” Kunst said. “It was, ‘It will be big. It will be our biggest investment ever.’ And so I do think there are some question marks there.”

She added that the public nature of the back-and-forth was unusual. “That kind of back and forth isn’t normal between an investor and a startup to play out in the media,” she said, noting that it may have amplified market unease.

The episode highlights a broader shift in how investors are viewing the AI boom. After a year of soaring valuations driven by expectations of explosive, near-unlimited spending on AI infrastructure, markets are beginning to scrutinize the sustainability, governance, and returns of those investments more closely.

Nvidia sits at the center of that debate. Its chips underpin much of the generative AI revolution, and OpenAI remains one of its most important customers. Any suggestion that Nvidia is applying greater caution to its largest prospective deal inevitably raises questions about whether AI spending is entering a more measured phase.

At the same time, even a significantly smaller investment would still rank among the largest technology funding rounds in history. The Wall Street Journal reported in December that OpenAI is seeking to raise as much as $100 billion, while The New York Times said this week that Nvidia, Microsoft, Amazon, and SoftBank are all in discussions about potential participation.

Thus, Nvidia’s strategic logic of deepening ties with OpenAI remains intact: securing long-term demand for its chips, reinforcing its dominance in AI infrastructure, and maintaining close alignment with one of the most influential AI developers in the world. But Monday’s stock move suggests investors are increasingly focused on the fine print — weighing whether today’s ambitious projections will translate into durable and disciplined growth.

Robert Kiyosaki Calls Bitcoin’s Decline A ‘Sale’, Reveals Plans to Buy More

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American businessman, entrepreneur, and author, known for his Rich Dad Poor Dad book, Robert Kiyosaki, has described the recent decline in Bitcoin and other key assets as a buying opportunity rather than a setback.

The renowned author said the sell-off in Bitcoin, gold, and silver signals a “sale” in the financial markets, revealing that he is holding cash and preparing to accumulate more of the assets.

In a post on X, he wrote,

“When Walmart has a SALE poor people rush in and buy, buy, buy. Yet when the Financial Asset Market has a sale, a.k.a CRASH, the poor sell and run while the rich rush in and buy.

“The gold, silver, and Bitcoin market just crashed a.k.a. went on sale and I am waiting with cash in hand to begin to buying more gold, silver, and Bitcoin on sale.”

Over the weekend, financial markets delivered a sharp reminder that even the strongest assets can go on deep discount. Gold fell roughly 7–8%, silver dropped close to 14%, and Bitcoin plunged more than 10% from recent highs, briefly dipping below $75,000.

The moves erased hundreds of billions in market value across crypto and triggered significant corrections in precious metals that had enjoyed strong year-to-date performance until this point.

While many investors panic at the ongoing market bloodbath, Kiyosaki sees something very different, a massive buying opportunity.

His analogy resonates with a well-known behavioral finance pattern. Retail sales trigger excitement and impulse purchases because the perceived value is immediate and tangible lower price on something people already want.

Financial assets, however, trigger fear when prices drop. Most people sell to stop the bleeding, locking in losses. However, Kiyosaki post drew sharp criticism. Some accused him of recycling the same “crash is coming / buy the dip” narrative he has repeated for more than a decade, calling it motivational content designed to drive engagement and book sales rather than actionable insight.

As of February 2, 2026, Bitcoin is currently trading around $79,000 after bouncing roughly 7% from weekend lows near $74,800–$75,000. Still down more than 10% week-over-week and well below the recent peak above $96,000.

Gold is down significantly from recent highs (estimates range from $4,500–$4,600 per ounce after losing 7–8% in the move). Silver suffered the steepest percentage decline, falling nearly 14% and erasing a large portion of earlier 2026 gains.

Despite the severity of the pullback, many analysts note that corrections of 10–25% are historically normal, even healthy in bull markets for both precious metals and Bitcoin.

The weekend sell-off may be remembered as noise in a longer bull trend or as the beginning of something more serious. Either way, Robert Kiyosaki has already chosen a path.

His comments reinforce his long-standing belief that market downturns reward patient investors who understand the difference between consumer spending and asset accumulation.

Looking ahead, the near-term outlook for Bitcoin, gold, and silver remains mixed, with volatility likely to persist. Macroeconomic uncertainty, shifting interest rate expectations, and investor sentiment continue to drive sharp price swings across both digital and traditional assets.

In the short run, further downside cannot be ruled out, especially if broader risk markets weaken or liquidity tightens. However, from a medium- to long-term perspective, many analysts argue that the structural case for Bitcoin and precious metals remains intact.

Whether this recent decline marks a temporary correction or the early stages of a deeper downturn will depend largely on macroeconomic data, policy decisions, and investor confidence in the coming weeks.

For now, the market appears divided between fear-driven sellers and conviction-driven buyers, embodying the very contrast Robert Kiyosaki highlighted in his remarks.

India Sets Record $187.6bn Borrowing Plan in FY2026–27, Raising Stakes for Bond Markets and RBI Support

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India’s federal government has unveiled a record borrowing plan for the 2026–27 fiscal year, underscoring both its push to accelerate economic growth through manufacturing and the mounting pressure on domestic bond markets already grappling with heavy debt supply.

In her annual budget speech on Sunday, Finance Minister Nirmala Sitharaman said the government will borrow 17.2 trillion rupees ($187.6 billion) in gross terms in the next fiscal year, which runs from April 2026 to March 2027. That figure marks a 17% increase from the 14.61 trillion rupees planned for the current fiscal year and exceeds most market expectations.

Net borrowing is also set to rise, to 11.73 trillion rupees from 11.33 trillion rupees this year, reflecting the government’s continued reliance on debt even as it commits to fiscal consolidation over the medium term.

The borrowing numbers came in above the median estimate of 16.3 trillion rupees in a Reuters poll of 35 economists, and toward the upper end of forecasts that ranged from 16 trillion to 17.5 trillion rupees. The surprise has heightened concerns in financial markets about the government’s ability to place such a large volume of bonds without pushing yields even higher.

Government bond yields have already been under upward pressure for months, as borrowing by both the federal government and Indian states has outpaced demand. Traders say the new borrowing plan risks exacerbating that imbalance. With bond markets closed on Sunday, attention has shifted to Monday’s reopening, when the benchmark 10-year yield is expected to face fresh upward pressure.

Market participants warn that the scale of issuance could keep yields elevated, even after unprecedented intervention by the Reserve Bank of India. In recent months, the RBI has stepped in with record open market bond purchases and foreign-exchange swaps to inject liquidity and stabilize the market.

“The overall gross and net borrowing numbers, along with the lack of any specific measures to address demand for bonds, will clearly weigh on the market,” said Rajeev Radhakrishnan, fixed income chief investment officer at SBI Mutual Fund.

He added that near-term bond market stability will continue to depend heavily on the central bank’s operations to anchor yields.

“The borrowing remains a challenge and could keep yields elevated relative to underlying macroeconomic numbers,” Radhakrishnan said.

The borrowing plan sits alongside a budget that doubles down on local manufacturing as a growth engine for Asia’s third-largest economy, at a time of global volatility and slowing external demand. Sitharaman framed the strategy as a necessary bet to strengthen domestic supply chains, attract investment, and protect India’s growth momentum from global shocks.

At the same time, the government is attempting to balance stimulus with fiscal discipline. New Delhi has shifted its fiscal framework toward targeting the debt-to-GDP ratio rather than focusing solely on the annual deficit. Under the new plan, the government aims to reduce its debt-to-GDP ratio to 55.6% in the next fiscal year, which translates into a fiscal deficit of 4.3% of gross domestic product.

The fiscal deficit, which measures the gap between government spending and revenue, is closely watched by investors and ratings agencies for its implications for borrowing needs, debt sustainability, and market confidence. While the deficit target signals an intent to rein in public finances over time, analysts note that the near-term borrowing burden remains heavy.

For bond investors, the central question is whether demand — from banks, insurers, foreign investors, and the RBI itself — can absorb the record supply without a sharp rise in yields. Higher yields would increase the government’s interest costs and could spill over into broader borrowing costs for companies and households, potentially complicating the growth push the budget is designed to support.

As trading resumes, markets are expected to scrutinize not just the headline borrowing figures, but also signals from the RBI on how aggressively it is willing to intervene to prevent a disorderly rise in yields. But what India’s budget has made clear for now is that growth ambitions and fiscal consolidation will have to coexist with record levels of government borrowing.