Affiliate Marketing is the process when a business seeks help from partners (affiliates) to sell their products or services in exchange for a fee. Typically, companies encourage affiliates to promote their product by giving them a percentage of the sales coming from their personal affiliate link, just like in other reward programs.

Affiliate marketing should not be confused with a referral marketing program (which works with repeat customers) as affiliates do not have to be existing customers. However, even if partners are not customers, they must have an audience that includes the company’s target market.

Using Affiliate Marketing, affiliates display their personal link as an advertisement on their blog or use it in a piece of content. For example, a blogger might provide a link to a product in their review or article.

In most cases, partners subscribe to a company’s affiliate program. But sometimes a company may ask very popular bloggers and online celebrities for links to certain products and the like (much like an influencer program). Regardless of how a person became an affiliate, there is one thing in common – the affiliate link that the affiliate promotes to their subscribers.

Affiliate marketing and affiliate programs in the modern world are becoming almost as popular as sports betting. Millions of people around the world make money by attracting an audience to betting platforms. Not every beginner can independently figure out how to choose an affiliate program. It all starts with choosing the affiliate platform that you prefer. Check out www.1xbet .ng, which  is an affiliate platform that offers favorable terms of cooperation for audience owners who are ready to attract customers to bookmakers. You can find out about the bonuses and promotions currently available on the main page. They guarantee a safe and profitable collaboration experience. The main principles of the company are trust, smart interaction and loyalty.

How does affiliate marketing work in the gambling Industry? 

Affiliate programs of bookmakers are one of the most profitable verticals in traffic arbitrage. Affiliate Marketing includes performance, rewards, and revenue sharing. Affiliates usually don’t need to directly sell the product, instead they promote the product, for which they receive a commission. That is, the affiliate will receive money when the promotion of a certain product leads to a transaction.

Bookmaker partners in arbitration pay for attracting new players – those who will actively place bets or use forecasting services. This is done by both “newborn” online bookmakers and brands with age – after all, the period of player activity usually does not exceed 3-4 months. To find a fresh audience, bookmakers create affiliate programs.

Payouts in affiliate programs of bookmakers also come in several models:

• CPA is a fixed payment for a targeted user action. For example, for the fact that you bring a player, he will register and make the first bet;
• Revenue Share – the bookmaker shares the income from the players you referred. Each affiliate program has its own formulas for calculating RevShare, in the best bookmaker affiliate programs, the arbitrator receives at least 30-40% of the income. And there is also a progressive revshare – the more traffic you bring (that is, players), the greater your percentage of deductions;
• Hybrid is a mixed model. The first action of the player is paid according to CPA, and then the bookmaker shares the income according to the revshare;
• CPL is a rare model in betting affiliate programs. Payments are simply for registering a player in a bookmaker or on a prediction site. Rates (commission amount) are lower than for CPA, but it is easier to get registrations.

According to which model to earn better, it is impossible to say unequivocally. If you want to earn income for all the actions of the players while they are active, try RevShare. If you need to make money quickly, CPA or even CPL is better.

Manufacturability 

These are tools for arbitrageurs – a good betting affiliate should have at least ready-made creatives and landing page templates. It is desirable that there be domain parking, postback and trafficback, statistics that are updated in real time, and rental applications. It’s all there in large CPA networks. But direct affiliate programs from online betting shops do everything to make it convenient to work with them.

How much can you earn 

It is impossible to say unequivocally how much you can earn in the betting vertical. After all, earnings on affiliate programs of bookmakers consist of several factors:

• GEO – the country and region to which you send traffic. There are Tier-1 countries (Western and Northern Europe, USA, Canada) for which payments are higher than for other regions. But it’s harder to get conversions there because the market is overheated;
• Payment model – for example, CPA payouts are higher than CPL payouts. Revshara is designed for long-term steady income, while CPA is designed for quick profit
• The relevance of the offer – there are fresh and relevant offers that will be in demand. And there are already squeezed out, burnt-out proposals. You can check the relevance for specific GEOs using Google Trends or spy services – if you find a sea of creatives with the same offers, the offer will most likely already burn out;
• Honesty of affiliate and advertiser – good affiliate programs pay on time and in full. The same applies to the advertiser – bookmaker’s office;
• Earnings on the bookmaker’s affiliate program directly or through an intermediary – CPA network. In affiliate programs from direct advertisers, rates are usually higher, since part of the deductions does not go to the intermediary. But in CPA networks, there is more choice of offers;
• Traffic source – paid or free. There are many shareware sources of traffic for betting – social networks, blogs, Q&A services, forums. At the same time, it is easier to scale up and get high income from paid sources.

And most importantly, what your earnings depend on is the ability to find an approach to the target audience. If you can interest the target audience, motivate them to take action, a high income will not keep you waiting.

Conclusion

Everyone can earn on betting affiliate programs. We wish you successful bays and high profits!

There was a man that tweeted some time ago; “let’s kill all the Igbos”, he has been arrested by the police and is to be charged in court for incitement and hate speech.

The police news update reads;

“Today 15th June 2023, the Osun Police Command has arrested one Kehinde Adesogba Adekusibe ‘m’ 28 years who violated the social media policy on hate speech. It could be recalled that, on 18th May 2023, the suspect, Kehinde Adekusibe, on his twitter handle, tweeted, “Let’s kill all the Igbos. Let’s flush them out of Yoruba lands. I hate these people with a passion. They are violent people. They are the worst. They hate us”.

This arrest was an eye-opener to a lot of social media users who previously thought that “it is just social media” and they can say or post anything and nothing will happen even when what they post is a falsehood, defamatory, inciteful or criminal in nature.

The majority of Nigerian social media users are yet to know that although social media is yet to be totally or strictly regulated in Nigeria, it is loosely regulated to some extent and whatever you post or say while at it you will account for and if it’s criminal you will be made to defend it, defend the intent and defend yourself in court on it.

It is not just social media; Whatever you say on social media is on record and you can be charged for it. In fact, there are security agents whose job descriptions is to monitor social media usage, vet the users and their posts, identify threat made through social media; especially threat made against senior government officials and threat made against the country and quickly move in to arrest those who made that threat before they can execute it, even if the threat was made as a joke or a mere social media banter or cruise.

If you threaten to overthrow a government on social media you can be picked by the State Security Service and subsequently charged for treason or its attempt.

If you post on social media of your plans to organize people for “unpeaceful or violent protest” you can be picked for incitement and disturbance of public peace.

If you defame a person or lie against a person on social media, the person you defamed can file a civil suit against you for libel and the list goes on.

Someone all these serious posts are being made by users in the name of cruise, banter or joke but it had landed most of them in jail; the guy that was recently arrested for posting “Let’s kill all the Igbos” may likely raise the defence that he was joking or catching cruise in court but no judge will believe him or take that post to be just a regular social media bants or cruise.

Verify your information before posting and also be sure to post what you can be able to defend if the need comes up for you to defend it.