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Home Blog Page 4199

The Rules of ARCON Every Advertiser Should Know in Nigeria

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My client, Mr Funny/ Sabinus was contracted by one of the leading international food and beverage organizations operating in Nigeria to create content and promote this new product they want to launch into the Nigerian market.

Everything has been initiated and is already in motion, the skit has been shot by my client, waiting for approval from the management of the organization before my client can post the content on his social media pages.

On Thursday, I got an email from the marketing team of the organization asking us that due to the new Act of the The Advertising Regulatory Council of Nigeria (ARCON), mandating every advertiser to get a License from Advertising Practisioners Council of Nigeria (APCON) that we will have to pause until we secure every necessary license from APCON.

I decided to set up a meeting with Mr Ahmad Yalwa, the Director of Operations of The Advertising Regulatory Council of Nigeria (ARCON), Abuja; he had to clarify some of the ambiguous issues. From our meeting, I was able to verify from him the following;

>APCON is serious about the enforcement of the new act.

>The fine for defaulters is N500k

>Content creators have to get a license before they can post any content that advertises any product/brand; it is mandatory.

>License/approval for each content cost N25000

>License is to be issued 2 weeks from when applied but there can be an express license which can be issued 24 hours or 48 hours from when applied but it comes at a higher cost.

>APCON panel seat 2 times a month to vet contents and issues licenses.

>You do not have to be a registered member of APCON before you can apply and be issued with Licence to run an advertisement

>APCON Membership is voluntary but Licence to run an advert is not voluntary.

According to Mr. Yalwa, these are some of the reasons why they are strict with enforcing the new rule;

>Protection of public decency

>Checkmating lies and bluffs through advertisement

>Preventing fraud and scam

>Raising finances; although he insisted that the purpose was never to raise finance but to get people to comply and regulate the advert space in Nigeria.

Well, I look forward to this new act being tested in court but before then those are the basic things about APCON you should know to avoid running into trouble with them.

 

Why Government Regulations of the Crypto Industry is VITAL

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The Crypto Industry has grown exponentially in the past decade, attracting millions of users and investors who see the potential of decentralized digital currencies and platforms. However, this rapid growth also poses significant challenges and risks, such as cyberattacks, fraud, money laundering, tax evasion, and environmental impact. These issues threaten not only the stability and security of the crypto ecosystem, but also the trust and confidence of the public and regulators.

That is why government regulation of the crypto industry is vital for its long-term success and sustainability. Regulation can provide clear and consistent rules and standards for crypto businesses and users, protect them from malicious actors and scams, ensure fair and transparent market practices, foster innovation and competition, and promote social and environmental responsibility.

However, regulation does not mean stifling or banning crypto activities. Rather, it means finding a balance between enabling and empowering the crypto industry on one hand and safeguarding the public interest and values on the other. Regulation should be based on a collaborative and constructive dialogue between regulators and stakeholders, taking into account the diversity and complexity of the crypto landscape, as well as the evolving needs and expectations of society.

In this post, I will discuss some of the key benefits and challenges of government regulation of the crypto industry, as well as some of the best practices and examples from around the world. I will also share my personal opinion on what kind of regulation is most suitable and effective for the crypto industry in the future.

However, regulation should not be seen as a hindrance or a threat to the crypto industry. Rather, it should be viewed as an opportunity and a catalyst for growth and development. Regulation can help legitimize and mainstream crypto assets and services, attracting more users and investors who value security and reliability.

Regulation can also encourage best practices and ethical standards among crypto businesses and users, enhancing their reputation and credibility. Regulation can also stimulate research and development, creating new solutions and opportunities for the crypto industry.

Therefore, government regulation of the crypto industry is vital for its future. It is not a question of whether regulation is needed, but rather how it should be designed and implemented.

Actors in the crypto industry should engage proactively and constructively with regulators, policymakers, and stakeholders, sharing their insights and perspectives, addressing their concerns and challenges, and collaborating on finding balanced and effective solutions.

Some may argue that government regulation goes against the ethos of crypto, which is based on trustless, permissionless, and censorship-resistant systems. They may fear that government intervention will stifle creativity and freedom, or even undermine the security and integrity of the crypto networks. However, these concerns are exaggerated and unfounded. Government regulation does not mean government control or interference. It means government collaboration and cooperation with the crypto industry, respecting its autonomy and diversity while addressing its challenges and risks.

The crypto industry should also embrace self-regulation, adopting voluntary codes of conduct and guidelines that reflect their values and principles. By doing so, the crypto industry can demonstrate its maturity and responsibility, earn its social license to operate, and secure its place in the global economy.

Google’s Publication Pivot And Why The Best Ideas Are Rarely Published!

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When I joined the US semiconductor industry, I learnt one hard truth: the best discoveries are rarely published. In short, depending on your nationality and that of your boss, your boss may not be cleared to know what you are doing! Then bring in export controls, you will realize that journals do not host the earliest best efforts in this world, unless they emanate from the halls of universities where the main work is to publish.

As a Nigerian citizen, I was cleared while some of my peers were not that lucky. During meetings, you need to check even in the same team who could know what. People, if you make mistakes, the FBI will send you an invitation.

But while most of those were for national security reasons, Google is taking it to another level: “Google’s head of A.I., Jeff Dean, used to encourage researchers to publish academic papers. But in February, the policy changed. That’s because a foundational part of the latest A.I. tech, including ChatGPT, originated in a Google study. Google now plans to share research only after it’s been turned into products”. 

Simply, the papers on “transformers” were pivotal for modern generative AI systems, and Google engineers authored those. The problem was that others like ChatGPT’s OpenAI picked the ideas and commercialized them before Google. Going forward, Google does not want to reveal too much until it has commercialized.

When you see Aneke the bird dancing by the roadside, please check, someone is beating the drum. Google does not want to prepare its future for the slaughterhouse of technology.

So, going forward, only boring and worthless articles will be approved for journal publications. The real deal stays in-house! Capitalism 101!

Nigeria’s Rail Sector Grew by 81.2% in the Fourth Quarter of 2022

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According to recent Data from the National Bureau of Statistics, it revealed that Nigeria’s rail transportation grew by 81.2% quarter-to-quarter in the Fourth Quarter (Q4) of 2022.

The increase in quarter-to-quarter growth in total revenue was driven by an increase in passenger traffic, which more than doubled to 1.34 million in Q4 of 2022, from 500,000 in Q3 of 2022. Data reveals that passenger revenue increased by 61.4% quarter-on-quarter to N1.15 billion in quarter four of 2022, accounting for 68% of gross revenues during the quarter.

Meanwhile, on a year-to-year basis, the total revenue declined by 16% which is attributed to the long suspension of rail operations along the Abuja-Kaduna route.

Recall that the Nigerian Railway Corporation in March 2022 suspended train operations along the Abuja-Kaduna route, after a terrorist attack on an Abuja-Kaduna bound train. Announcing the suspension of operation along the Abuja-Kaduna route via its official Twitter handle, the NRC explained that the suspension was due to security concerns and unforeseen circumstances.

However, the federal government had given assurances that it was putting in place necessary security measures to forestall a repeat of terrorist attacks on the railway. The minister of transportation  Mu’azu Sambo during a tour of the railway corridor said, the government is putting in every security measure to ensure the safety of passengers.

In his words, “Part of the measures put in place is the ticketing. As you know, security starts with ticketing. Now, you cannot buy a ticket unless you have a valid phone number and a National Identification card. And if you are a foreigner, there must be means of identification that can be used and produced by the NIMC office.

“After buying the ticket, you will be given a barcode that would help you gain access to the lounge, when the machine reads the barcode on your receipt and your complete profile, only then would you be allowed into the lounge. This kind of security measure is according in line with global best practices as profiling the passenger is necessary to know who is coming on board.

“Another visible change people would notice is the increase in the number of security personnel; some of them will not even be wearing uniforms to guarantee the safety of the traveling public. There is other sensitive equipment that we have deployed that I will not be mentioning. Also, on every journey, the train will be monitored on a screen and the train driver can see up to a particular distance if there is any threat on the tracks, which will enable him to pull the break long before getting to the perceived threat.”

The resumption of operations on the Abuja-Kaduna railway line in December 2022 is reported to have partly contributed to a quarter-on-quarter rise in total revenue. With the security measures put in place by the government, there is an anticipation of improved revenue in 2023.

Tekedia Mini-MBA: #Win the future. You are #ready2lead the world

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Amazing People, thank you for co-learning with us, to master the mechanics of the market system. Knowledge brings the liberation of the mind, and I am confident that we delivered as promised, through our world-class program in Tekedia Mini-MBA.

The news this morning is that some members raised N20 million, to pursue market opportunities.  Yes, you young people have that kind of money, just for studying together over 3 months! Last year, the Bank of Industry put close to N1 billion to entities through our members. We do not coordinate these things; we just provide a platform to educate and transform minds.

#Win the future. You are #ready2lead the world. Congratulations.

The Graduation Lecture video is now in the Board and the certificates are now being pushed, one by one. We do not make it auto-downloadable on your account, because we want you to APPLY and then EXPECT it, to make you cherish it, because it is from Tekedia Institute, the #best school!