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Effective Enterprise Marketing At Tekedia Mini-MBA

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In our community service called Tekedia Mini-MBA, many learners asked for a course on Enterprise Marketing. This week, our course on Effective Enterprise Marketing went live – and the result has been superb. Yesterday, a company in Lagos watched the class in a boardroom with 27 of the staff attending our program. I was invited to call in.

This morning, I began a call with Terragon, trying to put to practice what myself has learnt from the course. This course will transform your business. It presents the physics on how to run B2B marketing, small and large scale!

Our faculty, Onyinye Ikenna-Emeka, is from the house of innovation – MTN Nigeria. And she leads the Enterprise Marketing unit as a General Manager. It makes sense to learn from the industry leader – first company to N1 trillion revenue mark in Nigeria!

Run an effective enterprise marketing playbook, learn from the best at Tekedia Institute.

People, it is now visa to Cryptocurrency, Bitcoin As Payment Giant, VISA, Goes Bitcoin

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People, it is now visa to Bitcoin and the broad cryptocurrency world. Yes, the payment giant, Visa, will now “allow the use of cryptocurrency USD Coin to settle transitions on its payment network”, reports Reuters.

Visa Inc said on Monday it will allow the use of the cryptocurrency USD Coin to settle transactions on its payment network, the latest sign of growing acceptance of digital currencies by the mainstream financial industry. […]

“We see increasing demand from consumers across the world to be able to access, hold and use digital currencies and we’re seeing demand from our clients to be able to build products that provide that access for consumers,” Cuy Sheffield, head of crypto at Visa, said.

Nigeria remains disconnected from this future after the Central Bank of Nigeria cut-off exchanges from the banking systems. You may wonder – why fight a battle you have no chance of winning? Today, with this addition, many young Nigerians will see Visa as offering an additional value proposition than the local competitors. And if that continues, the gap will widen. What an own-goal by Team Nigeria!

Cryptocurrency has taken another leap towards the mainstream, with Visa announcing it will allow “the use of cryptocurrency USD Coin to settle transitions on its payment network,” Reuters reports. It’s the latest major financial firm to dabble in digital currency, with companies including Mastercard, BlackRock and BNY Mellon also accepting digital coins. Meanwhile, Tesla boss Elon Musk announced last week that customers can now purchase its electric vehicles using Bitcoin. Such moves signal the growing acceptance and “legitimacy” of electronic coins despite ongoing skepticism.

I have expected that we will wake up one day to read a simple line from the apex: these are the rules and anybody who wants to do cryptocurrency must observe them. Nigeria must have the capacity to make those rules! Yes, have rules to mitigate any systemic risk but allow young people to go and win, or fail, but get better next time.

 

[Join] Organizational Psychology for Business Growth at Tekedia Live

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A psychologist is coming to Tekedia Live. Yes, we are exploring new ways to make innovators and growth champions better in markets. Tekedia Faculty, Anthony Alagbile CPsychol, CPLP, will be live on Zoom tomorrow to discuss Organizational Psychology for Business Growth. I want to become better and I do hope you also want to.

  • Tue, March 30 | 7 – 8.00pm WAT | Organizational psychology for business growth – Anthony Alagbile, President, Institute of Industrial & Organizational Psychology

Though philosophy is not the same thing as psychology, I tell you that the mastering of philosophy is knowledge. My best course as a first year undergraduate student in Federal University of Technology Owerri (FUTO) was Logic & Philosophy. Why? It was the only course that gave me the big picture of knowledge, beyond mathematics, physics, chemistry, etc. And the best part: it increased my vocabulary which became handy for the village square during holidays! Time has passed!

Now, it is business psychology. Get ready. Zoom link in the Board. Register for the next edition of Tekedia Mini-MBA.

Week 8 at Tekedia Mini-MBA: Marketing, Sales Management & Business Objectives

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At Tekedia Mini-MBA, this week focuses on Marketing, Sales Management & Business Objectives. The following faculty members are teaching us:

  • Developing and Executing An Effective Enterprise Marketing Plan – Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria
  •  Mastering The Art of Sales Excellence – Ferdinand Ibezim, MD/CEO, Selling Skills Support Services Limited
  • Consumer Marketing in FMCG – Emmanuel Agu, Group Marketing Director, Jotna (the LaCasera Company)
  • Sales Management, Marketing and Growth – Moby Onuoha, Queen’s

For Tekedia Live, we have the following:

  • Tue, March 30 | 7 – 8.00pm WAT | Organizational psychology for business growth – Anthony Alagbile, President, Institute of Industrial & Organizational Psychology 
  • Thur, April 1 | 11am – 12noon WAT | Personal Finance & Wealth Management – Japheth Jev, Founder, Japheth Consulting 
  • Sat, April 3 | 7 – 8.30pm WAT | Building Modern Investment Portfolios in Africa, General Topic – Ndubuisi Ekekwe

The Global Supply Chain to Witness Further Disruption Due to the Blockage of Suez Canal

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The battle to get the 224,000-ton container ship blocking the Suez Canal appears to have been won, but the victory came with accumulated economic losses and heavy impact that will further exacerbate the scarcity of goods and services.

The pandemic created a global supply chain disruption that the world is still grappling with, stoking the cost of goods and services and limiting the availability of needed items. With the monster lasting days at the Canal, the global supply chain is about to see further disruption. The obstruction created a massive traffic jam at the cost of $9 billion each day in global trade.

The problem started when the ship, MV Ever Given, a Panama-flagged vessel operated by Taiwanese company Evergreen and owned by Shoei Kisen Kaisha Ltd of Japan, became wedged sideways across the canal on Tuesday, March 23, due to strong winds.

While the massive efforts to clear the passage way have paid off, the impact could last for months.

The Canal, which is 120-mile long between the Red Sea and the Mediterranean separates Africa from Middle East and Asia and is also the shortest route between Asia and Europe.

Roughly 30% of global container traffic flows through the canal annually. That means, the blockage of the Suez Canal could affect 10%-15% of world container throughput, according to analysts from Moody’s Investors Services.

“Very high consumer and industrial demand, a global shortage of container capacity and low service reliability from global container shipping companies… has made supply chains highly vulnerable to even the smallest of external shocks,” they said in a note on Friday.

In that context, the timing of this event could not have been worse, they added.

There are more than 367 vessels now waiting in the Suez Canal due to the blockage.

A busy traffic in the Suez Canal underscores a shift from the strict restriction that characterized the earlier approach to the pandemic. And just when it’s about to get even, a single vessel tends to reverse the progress made so far.

A temporary closure of the Canal such as this would compound the already strained global supply chain. The delays become expensive as ships get diverted to other routes, which heightens the pressure of container shortage that businesses are already facing.

The ordeal of Ever Given has increased stalling shipments of consumer goods from Asia to Europe and North America, and agricultural products moving in the opposite direction. In addition, it is fanning the soaring cost of freight service that has upped significantly due to the pandemic.

Globally, the average cost to ship a 40-foot container rose from $1040 last June to $4,570 on March 1, according to S&P Global Platts. S&P Global Panjiva said in February, that container shipping costs for seaborne US goods imports totaled $5.2 billion, compared to $2 billion during the same month in 2020.

With this surge in cost of freight services, consumer items are expected to rise accordingly. More than 80% of global trade by volume is moved by sea, which means incidents like the blockage of Suez Canal, even for a day or two will impact the global supply chain, especially as the effects of the pandemic take further toll on industries.

Europe is likely going to be affected more than other regions. Since 2020, China has overtaken the United States as Europe’s top trade partner, increasing freight services from Asia to Europe through the Suez Canal.

“Vessel utilization has been at full capacity on the Asia-Europe trade route because of heavy demand from European importers, with terminals in Europe experiencing labor shortages due to coronavirus-related measures,” said Greg Knowler from consultancy HIS Markit.

Factored also in the crisis is the delay in returning empty containers to Asian exporters, which is expected to further exacerbate the current shortage of containers, according to the consultancy.

For ships taking alternate routes to avoid the Suez standstill, it means longer trip and higher cost. For instance, alternate routes such as the Cape of Good Hope in South Africa, adds up to 10 more days to their journey.

Moody’s Investors Service said Europe’s manufacturing industry and auto sector, including auto suppliers, will be hit hardest as a result of the delays.

“This is because they operate ‘just-in-time’ supply chains, meaning they do not stockpile parts and only have enough on hand for a short period, and source components from Asian manufacturers,” they said.

The longer routes also present other concerns; African waters are infested with pirates, and there is fear that detouring ships will be attacked by pirates.

Although there has been significant progress in dislodging the Ever Given, the ship was moved 30 degrees from left and right by tugboats on Saturday, and on Monday, Canal service firm said the ship has been set free, the damage has been already done.

Moody’s Investors said even if the situation is resolved quickly, port congestion and further delays to an already constrained supply chain are inevitable.

Sumit Agarwal, economics professor at the National University of Singapore said there is going to be a global consequence as a result.

“My view is that this will cause problems for a lot of countries and industries around the world in the short run,” he said.