For years, Google and Facebook have dominated the online ad space, creating a duopoly that no other company has dared to challenge until now.

Apple is unexpectedly challenging the status quo, and will likely break up the duopoly soon if the current trajectory is maintained.

According to a study published Tuesday by Appsumer, which was reported below by CNBC, Apple is gaining momentum in digital ads, while Google and Facebook appear to be losing steam.

The research, based on an analysis of the online ad budgets of over 100 different consumer app companies, found that Apple’s ad business has benefited from the company’s major iOS privacy update in 2021, which made it more difficult for companies like Facebook to track users across the Internet.

Apple’s search ads let people advertise on the iPhone maker’s App Store. Advertiser adoption rate for the second quarter rose almost 4 percentage points from a year earlier to 94.8%, while Facebook adoption fell 3 percentage points to 82.8%, Appsumer said. Google’s rate declined 2 points to 94.8%.

Apple has “joined the duopoly of Facebook and Google at the top table of advertiser adoption,” according to Appsumer, which is owned by InMobi.

Shumel Lais, general manager at Appsumer, attributed Apple’s improved standing to an increase in the number of app developers willing to pay big money to bolster downloads. At the same time, Apple’s App Tracking Transparency (ATT) update has limited the amount of data ad-based apps like Facebook can use to help brands with their online ad campaigns.

“One of the things that’s quite interesting is the ATT measurement limitations that are kind of put on the wider network doesn’t exist in the same way for Apple,” Lais said. “So you could say Apple has slightly more visibility or an advantage across the other channels on iOS.”

Apple’s rise in online ads for developers mirrors Amazon’s position in e-commerce, as retailers spend more money to promote their products on the site they rely on for customers.

In terms of overall app developer spend on online advertising, referred to as share of wallet, Google remains at the top, with 34%. Facebook is second at 28%, followed by Apple at 15%. Amazon wasn’t listed because it’s not a platform for developers.

At the lower end of the market, TikTok overtook Snap, which has also been hammered by ATT. TikTok has 3% market share, and Snap is at 2%, Appsumer said.

Even though it topped Snap, TikTok’s adoption rate dropped nearly 7 percentage points in the second quarter. Lais said app developers are still trying to figure out what ads work well on the short video service.

“Brands are maybe still adjusting to making TikTok work for every vertical,” Lais said.

The numbers weren’t all bad for Facebook. Its share of wallet rose 4 points to 28% in the fourth quarter, indicating the social media company is experiencing some “signs of recovery,” Lais said. In July, Facebook parent Meta reported a stepper-than-expected drop in second-quarter revenue and said sales will drop again from the year-ago period in the third quarter.

Lais said Facebook benefits from the serendipity of ads, versus Google and Apple, which serve ads based on search terms.

“Facebook still has very unique properties and people are in a mindset where they are in kind of a discovery mode, so there’s still opportunity there,” Lais said.

Looking for the next tokens to buy and not sure which one is worth your money? There’s no doubt that the crypto collapse has made us more skeptical than ever, and rightly so. In this article, we take a quick look at the top cryptocurrency market picks, Decentraland (MANA), Ethereum Classic (ETC), and Metacryp (MTCR), and why you should consider buying them.

Let’s begin.

Decentraland (MANA) – The Gaming Platform

MANA is the utility token of Decentraland, a leading Metaverse-based virtual reality ecosystem that helps artists and creators showcase, promote, and monetize their content for the cryptocurrency market. Decentraland is reputed as the foremost gaming network and similarly regarded as a major NFT-based platform that offers that unique blend of creativity, entertainment, and reward for gaming enthusiasts seeking out the best ways to maximize the robust opportunities offered by virtual reality and Metaverse platforms.

MANA currently sells at $0.79, each time showcasing its clear profitability and solid use cases regardless of the severe hit it suffered from the crypto collapse.

Ethereum Classic (ETC) – The Profitable Platform

Ethereum Classic (ETC) is a decentralized, open-source, and blockchain-based cryptocurrency platform that runs smart contracts. The Ethereum Classic was formed in 2016 as part of efforts to rectify the historic hack on The DAO, the first DAO, which was a smart contract that operated on the Ethereum (ETH) blockchain. It was designed by a hard fork, in which case the original blockchain protocol was split in two, with most users choosing to reverse the hack and restore the funds stolen at the hack.

Ethereum Classic (ETC) is a permissionless platform that manages digital assets without needing a third party. The Ethereum Classic network helps users rewrite and execute uncensorable smart contracts. According to CoinMarketCap, ETC currently sells at $39.82. Despite the severe plunge in cryptocurrency prices, ETC has witnessed a great uptrend in its token value.

What is MetaCryp (MTCR)?

The simple idea of the MetaCryp Network (MTCR) is to incentivize players to play more and earn more MTCR tokens, in-game assets, or NFTs, which translates to more money for the users. MetaCryp Network (MTCR) GamePlay is so structured that different gaming activities power the accumulation of $MTCR tokens against mining smart contract coins with heavy computerized machines, as is the case with other traditional cryptocurrencies.

Again, the MetaCryp platform seeks to onboard diverse, immersive cultural experiences into the cryptocurrency market by incorporating country club functionalities for various countries and regions. These functionalities are tailor-made to capture the culture and aura of people across different regions. By implication, someone living in Finland will enjoy a customized Finland country club where they get to interact with other people.

MetaCryp (MTCR) is creating holiday venues designed to blur the lines between virtual holiday sceneries and reality. The MetaCryp Network offers access to more authentic travel experiences, allowing users to engage with each other as avatars that they can easily customize. This will make virtual experiences meaningful and memorable.

The native token, MTCR, also allows governance privileges. It offers voting rights, and decision-making will be tiered based on individual cumulative holdings of the governance tokens. As such, the more the token you hold, the more voting power you get to wield.

So, if you’re seeking a fast route to make you richer or recoup your losses from the protracted crypto collapse, stay tuned for updates on the MTCR presale. Metacryp has a super rewarding ecosystem designed to make you rich, depending on how much you’re invested in it.

MetaCryp Network (MTCR) rewards you with a 32% bonus on whatever amount you invest on your first purchase, and you also qualify for an additional 15% if the purchase is made with a USDT TRC-20.

You can learn more about Metacryp by following the links below:

Presale: http://presale.metacryptoken.io/

Website: http://metacryptoken.io/

Telegram: https://t.me/MetaCrypOfficial

Introduction

Many people have heard about cryptocurrency, which is on everyone’s radar. However, many people are reticent about the popularity of cryptocurrency, though there are several reasons behind it. Cryptocurrency is the future of money and is meant to replace traditional centralized coins controlled by governments. It offers payment solutions to merchants and loyalty rewards to users. However, the volatility and sudden price changes can significantly hinder its global adoption. As the price changes, some crypto traders might have to face losses.

Since its inception in 2009, the cryptocurrency market has been on a steep upward trajectory. Recently, the crypto market has hit as an institutionalized bear market takes over. As a result, the price of Bitcoin dropped by more than 60% and most other cryptocurrencies. However, it’s not all doom and gloom. Cryptocurrency prices have recently begun to rise again following new regulatory measures enacted across the globe. The recent crypto crash is a negative, but it doesn’t mean the cryptocurrency is in mortal danger. The crypto market has taken a hit. However, the crypto ecosystem remains fine, and its underlying technology. The future of the crypto space looks bright.

New cryptocurrencies are emerging every day. It is the best time to look for presale stage cryptocurrencies focusing on web3.0 branches like DeFi, Meme, and other emerging sectors. Meme coins are mostly meaningless when it comes to utility and real-life application. These coins are usually supported by a viral meme or celebrity influence. Big Eyes Coin (BIG) is a new cryptocurrency that aids in shifting wealth from financial institutions to DeFi and NFT platforms. It will help users become aware of this emerging technology and get more returns compared to centralized exchanges. The concept of Big Eyes (BIG) is to allow users to benefit users and increase their value through unique marketing strategies and utilities.

Big Eyes (BIG)

Big Eyes (BIG) is a meme-based utility token designed on the Ethereum blockchain to grow a community that cares for the environment and expand decentralized finance (DeFi) by reserving a percentage of the token’s supply to charities saving the oceans. It is preparing a self-propagating blockchain ecosystem with the aid of NFTs that aims to redefine the hypesship of blockchain. Big Eyes (BIG) offers its users a flexible taxation method that will undoubtedly increase the number of market participants and initiate a series of automated modifications, including purchasing liquidity pools, auto-burn tokens of automated modification, and a digital marketing wallet.

The team intends to donate 5% of its total revenue to a charity organization that will support initiatives focused on preserving marine life and environments. The team intends to donate 5% of its total revenue to a charity organization that will support initiatives focused on preserving marine life and environments. It will help reduce carbon footprint and the effects of climate change on the planet. The team developers are incorporating new elements into meme coin culture using NFT technology to offer access and content to users. Moreover, it will help in self-propagating the blockchain ecosystem. The project has spent a year in Japanese culture, discovering a natural talent in the art of sushi and introducing its NFT collection named “Sushi Crew Club,” which will be in the top 10 NFT collections worldwide. If you want to purchase tokens in the presale stage, you need to follow these three simple steps:

Step 1 

Be sure to utilize one of the wallets supported by Wallet Connect or have a Metamask wallet loaded on your browser. You’ll have a more enjoyable experience if you buy using a desktop browser. However, if you make a purchase while using a mobile device, we advise using Trust Wallet and connecting via an integrated browser.

Step 2

As soon as your desired wallet is prepared, click “Connect Wallet” and make your selection. Choose “Wallet Connect” for mobile wallet applications, for instance. You will have three options:

• Buy ETH with Card
• Buy Big Eyes (BIG) with USDT
• Buy Big Eyes (BIG) with ETH

Step 3

You will be able to claim your tokens after the presale is over. On the main website, further information will be made available closer to the event. You can get more information at https://bigeyes.space/.

Polkadot (DOT) 

Polkadot (DOT) launched in May 2020, a decentralized, open-source, next-generation blockchain that enables independent chains to securely exchange messages and conduct transactions with each other without the need for a trusted third party. This platform is specially designed to be fast and scalable and connect blockchains – allowing value and data to be sent across previously incompatible networks. This protocol runs on a shared model similar to ETH 2.0, called parachains which runs simultaneously and allows transactions to be processed in parallel instead of sequentially. However, Parachins, a sovereign blockchain, runs its ledger, comes with a unique state, adds transactions in blocks to its blockchain, and has its governance mechanisms and users.

Polkadot (DOT) comes with Relay Chain, which acts as the main chain in the network, and it links all states of the parachain into one state – the ‘state of states.’ Each para chain comes with relay chain validators to accept and validate its para chain blocks. These parachains propose and assemble blocks to validators on Relay Chain, where blocks undergo radius availability and validity checks. Once approved, blocks will be added to the respective parachain, and validators will be randomly swapped for the next block. An encryption system’s public and private keys can be used with this protocol to send money across digital wallets. The public key’s hash function is to address users to send and receive funds. The private key works as a password, authorizing and distributing transactions in the network. Every 6 seconds, these idle and unconfirmed transactions are confirmed and processed in a block of transactions, thus forming the Polkadot Blockchain.

Tezos (XTZ) 

Tezos (XTZ) launched in June 2018, an open-source blockchain network designed to write smart contracts and deploy decentralized apps (dApps). This self-upgradeable blockchain can evolve by upgrading itself over time without having to fork the network into two different blockchains. This protocol uses Liquid Proof-of-Stake as its network consensus mechanism – a manner in which transactions are validated as genuine and put into the next block attached to the blockchain. In PoS, a “staker” can lock a minimum number of tokens into what is essentially a bond for good behavior and is randomly selected to write the next block.

Being a Delegated Proof of scale (DPoS) altcoin created for the execution of smart contracts, and because it is a PoS chain, it can not be mined. Instead, Tezzie tokens reward XTZ ‘bakers’ when they participate in the Proof-of-Stake (PoS) consensus mechanism. Tezos perform the same function miners do by managing and securing the network, verifying transactions, and distributing black rewards. As a governance token, this protocol allows holders to vote on important decisions and have a say in the platform’s future. It has established governance rules for users to approve protocol upgrades. Once approved, these upgrades are automatically deployed on the network. In addition, token holders can vote on pending protocol developments, and developers can attach an invoice when they propose an upgrade and are paid out to address when the upgrade is approved and incorporated into the network.

Final Verdict

Big Eyes (BIG) is still in the presale stage and has the potential to skyrocket in value. However, it is already making its way with many exciting prospects that will encourage user engagement with plans for growth and assimilation of innovations. Polkadot (DOT) and Tezos (XTZ) are facing high competition with other cryptocurrencies which can lead to sustainability and scalability issues in the future. Big Eyes (BIG) seems like a decent option in this bear market as it has already raised $1 million before launch and is expected to go for $50 million soon.

For more information on Big Eyes (BIG), you can visit the following links:

Presale: https://buy.bigeyes.space/

Website: https://bigeyes.space/

Telegram: https://t.me/BIGEYESOFFICIAL

The cornerstone of Blockchain solutions is decentralization. This has been observed in how decentralized systems improve the ease of financial transactions, keep transactions safe, transparent, and secure, eliminate central authorities and censorships, improve turnaround time, and reduce operational costs. Decentralization drives cryptocurrency, and it is worthy of note to see crypto projects imbibing more decentralized features to compete in a highly competitive and cutthroat financial market. Decentralization effectively removes the proprietorship and control of a project from one central authority or team and confers governance and control to the community members.

It is interesting to see how community participation drives Blockchain systems, as the community members have a personal relationship with the protocol interface and know the important improvements and additions to include to make the protocol run better and serve them more effectively.

Algorand (ALGO), The Sandbox (SAND), and Stakenomics (STAK) are three important crypto projects championing and prioritizing decentralization above all else in the crypto industry.

Algorand (ALGO)

It’s hard to talk about truly decentralized protocols without considering Algorand (ALGO). The platform is a fully decentralized and open-source Blockchain ecosystem developed primarily to solve Blockchain issues on speed, security, scalability, and decentralization.

Algorand (ALGO) was created in 2017 by a team led by computer scientist Silvio Micali, an accomplished MIT professor in cryptography.

The throughput of the Algorand protocol is truly impressive as it offers near-instant transaction completion, high security, low transaction fees, and high transaction speeds, with the ability to process 1000 transactions per second (TPS).

What does the Algorand (ALGO) Ecosystem have to Offer? 

Algorand runs on a special variant of the proof-of-stake consensus mechanism called the pure proof-of-stake. Proof-of-stake has been established as a more favored method of achieving consensus over the proof-of-work module due to its lower operational costs, near efficiency, low energy consumption, and more nodes to achieve higher throughput and increase the number of transactions the network can process.

In the pure Proof-of-Stake (PoS) system, all Algorand (ALGO) holders share in the validation rewards, as a fraction of the transaction is distributed to all wallets holding ALGO. Staking is not required to participate in this consensus module, and holders can earn a 4-6% APY simply by holding on to their ALGO coins.

Algorand (ALGO) facilitates the building of smart contract-powered decentralized applications (dApps) and decentralized finance (DeFi) tools. It offers a framework where developers can easily fill in their tools or applications and build a smart contract around them.

Algorand (ALGO) issues a standard for all tokens built within its ecosystem. Much like Ethereum’s ERC, Algorand deploys the use of the ASA (Algorand Standard Asset), which verifies all assets written on the Algorand Blockchain to improve security within the ecosystem.

The 2 layer structure of Algorand can also be credited for the high level of scalability on the network, with Layer 1 (Base layer) handling token creation, smart contracts, NFTs, and transactions, while Layer 2 deals with more tasking transactions and processes that may take up more space and processing power.

Algorand also has two organizations governing it; the Algorand Foundation (Non-profit), and the Algorand Incorporated. The foundation deals with governance and protocol improvement while providing certified crypto courses and education programs in schools like UC Berkeley and MIT. Algorand Foundation has also hosted hackathons and Blockchain events for community growth and to improve Blockchain adoption.

Algorand Incorporated is primarily concerned with operational activities, and they are responsible for developing and improving the base layer of the protocol to make it more efficient.

Algorand prides itself on being carbon negative, as it operates on the proof-of-stake module and works closely with Climate Trade. This company is concerned with environmental protection and carbon-neutral solutions.

The ALGO Token 

ALGO is the native token that powers the Algorand ecosystem. Apart from the utility with transaction fees and trading, the token also offers governance, as holders can contribute to the operation of the network by committing their ALGO coins to the protocol for a 90 day voting period. The ALGO coin is inflationary, with a 10 billion total supply and about 7 billion coins in circulation.

The Sandbox (SAND)

A huge downside to the gaming industry is that users do not truly own their in-game assets and are not adequately rewarded for peak gameplay and in-game activities. The Sandbox (SAND) aims to change that with a very innovative solution; the Metaverse.

The Sandbox (SAND) is an open-source blockchain-based digital gaming ecosystem that facilitates the creation, trading, development, and monetization of virtual property called LAND.

Pixowl launched the Sandbox in 2012 as a virtual gamescape to rival Minecraft. The project caught on, as Sandbox enjoyed gameplay and adoption worldwide. In 2018, however, after observing the success of similar projects like crypto kitties and Axie infinity, Arthur Madrid and Sebastien Borget explored the possibility of a virtual gaming environment or metaverse built within the Blockchain. This led to the Sandbox launch in 2020 on the Ethereum network. Since its launch, it has remained one of the fastest-growing crypto games.

Virtual Realtors and Land Owners 

Sandbox users (SAND) can build, host events, rent, and trade their lands for money. The Sandbox provides 3D editing software for creating in-game items and wearables that can be traded as NFTs on the marketplace. SAND, the native and utility token within the Sandbox metaverse, can be used to purchase gaming items, virtual land, and NFTs. Rewards can be earned by interacting with the Sandbox environment, trading, and staking SAND tokens.

Governance within the Sandbox metaverse is also achieved by staking SAND tokens to become a validator within the protocol. Validators have a say in the project’s key roadmap features and decision-making processes within the ecosystem. SAND holders who are not interested in being validators can also delegate their tokens to validators of their choosing to share a percentage of their rewards.

Collaborations within The Sandbox (SAND) 

Since its launch in 2020, and especially because of the good year that NFTs enjoyed, the Sandbox has seen a lot of notable community members. Snoop Dogg has built his SnoopVerse within the Sandbox, and as a valuable piece of virtual real estate, it, in turn, increases the value of the land around that area. GREENPARK, an NFT development company, has also joined in the migration into the metaverse through Sandbox. The Sandbox features an NFT museum, virtual theme parks, and impressive virtual builds.

Stakenomics (STAK)

Stakenomics (STAK) is a decentralized and open-source blockchain project that effectively solves the problems of censorship, centralization, scalability, and security within the crypto industry by fostering groundbreaking long-term solutions to these problems.

In the area of censorship, Stakenomics (STAK) maintains the highly anonymous Proof-of-Stake consensus mechanism. This helps to clamp down on mining activity which could be noticed by countries with strict crypto policies. The proof-of-stake system is also highly transparent and decentralized, effectively solving the problems of security and centralization.

Due to the high transaction throughput enabled by the proof-of-stake consensus model, Stakenomics (STAK) is highly scalable, built on the Binance Smart Chain (BSC), a highly scalable, secure, and decentralizedBlockchain.

Stakenomics (STAK) offers low, stable, and predictable fees while fostering truly decentralized solutions through its decentralized exchange platform (DEX), incorporating features like yield farming, staking, lending, and borrowing protocols. It also drives Blockchain adoption through its Learn and Earn program, rewarding users for consuming informational content on Blockchain technology and cryptocurrency.

The Stakenomics Tokenomics

Stakenomics Token (STAK) is the native token of the Stakenomics protocol. It offers access to the Stakenomics DEX and provides wealth and value throughout the project. It is a BEP-20 token with a 10 million max supply and a dynamic distribution plan that goes thus:

• 10% STAK— Staking
• 15% STAK— Team
• 10% STAK— Advisors
• 15% STAK— Liquidity
• 20% STAK— Public Sale
• 25% STAK— Private Sale
• 5% STAK— Community

Stakenomics chiefly utilizes staking and burning to drive its ecosystem. By staking STAK, users can gain passive rewards, provide liquidity for the protocol, and earn governance privileges and voting rights. Burning involves sending STAK tokens to an inaccessible wallet disconnected from the Blockchain. This process would reduce the number of STAK in circulating supply, increase demand, and improve the market performance of the STAK tokens.

The Stakenomics (STAK) Roadmap 

The Stakenomics (STAK) project’s roadmap features workable, remarkable, and dynamic activities that would foster Blockchain adoption, STAK market dominance, financial growth within the protocol, and community support. The Stakenomics (STAK) roadmap features activities that include:

• Stakenomics Website creation
• Seed funding to launch the project
• STAK private sale
• STAK public sale
• STAK listing on CEX and DEX platforms
• Staking and Liquidity provision protocols within Stakenomics DEX

Observing the Stakenomics project, it is easy to notice the team’s dedication and commitment toward true decentralization. As the crypto industry evolves, Stakenomics would leave a lasting imprint on the Crypto market as a potentially valuable digital asset. 

Presale: https://register.stakenomics.io

Website: http://stakenomics.io/ 

Telegram: https://t.me/StakenomicsOfficial

New Rave in Crypto — Ethereum, Cardano, and New Boy: Adirize DAO To Give Over x200 in Profits As Ethereum 2.0 Launch is in A Few Weeks!

The cryptocurrency space evolves with innovations and coins very often— we have seen a lot of crypto innovations ever since the first shot at digital currency in Bitcoin(BTC). With these new coins come great money-making opportunities, and Adirize DAO (ADI) is here with another opportunity for you to make money from crypto. Let’s check out the ADI, ETH, and ADA tokens, as they could give you over x200 in profits.

Ethereum (ETH): “The Merge” Could Break Barriers!

Ethereum (ETH) is the second largest cryptocurrency in the market, and its money-making prowess is under no doubt. Since its launch in 2015, Ethereum has made staggering price movements, reaching an all-time high of $4,811 last year. Ethereum (ETH) is set to improve on what made it famous with a major upgrade of its ecosystem— “The Merge.”

“The Merge” is set to upgrade Ethereum(ETH) from a proof-of-work blockchain to a proof-of-stake consensus. This will shoot up the scalability of the Ethereum(ETH) blockchain as it will be faster, less costly to host decentralized applications(dApps), have high interoperability, and also be more developer-friendly. With the Merge,” you can expect Ethereum’s (ETH) price to soar higher as even more decentralized projects are set to launch on Ethereum (ETH).

Cardano (ADA): A Fast-Growing DAO

Cardano (ADA) is one of the top decentralized autonomous organization (DAO) coins today, and its performance over the years has earned it a mainstay place in the crypto market. The Cardano (ADA) protocol, ADADAO, is making waves by creating fully collateralized stablecoins leveraging native Cardano(ADA) assets.

Many crypto traders have accepted the Cardano (ADA) network for its interest-free borrowing policy. Cardano (ADA) also has numerous staking and yield farming that can help double your portfolio.

Adirize DAO (ADI): Milk The Innovative Fusion of DAO and DeFi

Adirize DAO (ADI) is bringing something different to the crypto world. With its unique fusion of DAO and DEFI functionalities, the ADI token aims to be less volatile compared to other cryptocurrencies, which would make it very usable in day-to-day transactions. Brilliant!

Adirize DAO (ADI) is working progressively to make its native ADI token a stable currency that we all can use as a primary means of payment without relying on a treasury of assets or pegs to fiat currencies like the U.S. Dollar (USD). A pool of assets will back a free-floating reserve currency to retain the value of the ADI token. The ADI token could soon experience a gigantic price surge with massive adoption.

If you buy Adirize DAO(ADI) using USDT ERC-20 deposits, you get a 17% bonus. If your referral buys worth $100, you both receive $30 each. And if you purchase within 25 minutes of signing up, you get a 45% bonus.

Conclusion

Another opportunity is here, milk it and make money. These coins are well set up to give you over x200 in profits. The choice is yours to make money or not.

For more info on ADI, click on the links below:

Presale: http://join.adirize.com/

Website: http://adirize.com/

Telegram: https://t.me/AdirizeDAO_Official

Read here for more on Adirize DAO(ADI).