Elon Musk’s social media platform X is reportedly considering using USDC and other stablecoins to pay creators.
The report comes as the platform winds down its long-running Revenue Sharing program and transitions creators to the new original content rewards system.
The conversations remain ongoing, and X has not selected a specific stablecoin or confirmed any launch timeline. Company representatives did not immediately respond to requests for comment. Circle’s USDC is among the options under consideration.
If implemented, the move would represent another major step in the evolution of stablecoins from crypto-native assets into global payment infrastructure. Unlike traditional cryptocurrencies such as Bitcoin, stablecoins are designed to maintain a relatively stable value, with major tokens such as USDC and USDT typically pegged to the U.S. dollar.
Reports also note that other social media platforms are testing stablecoins as a way to pay influencer commissions. Stablecoins, which now command a collective market capitalization exceeding $300 billion, enable faster and lower-cost cross-border transactions compared with traditional banking rails.
Their appeal for payments lies in their ability to move dollar-denominated value across blockchain networks without relying entirely on traditional banking rails. For companies paying users in multiple countries, this could mean faster settlement, fewer intermediaries, and potentially lower costs for cross-border transactions.
The scale of the stablecoin economy illustrates why businesses are increasingly paying attention. Chainalysis estimates that stablecoins processed about $28 trillion in real economic transaction volume in 2025, highlighting a growing use of the technology for activity beyond speculative crypto trading.
Visa’s on-chain analytics also recorded $10.2 trillion in adjusted stablecoin transaction volume over the 12 months covered by its latest data, representing a 63% year-over-year increase. The figures demonstrate how stablecoins are increasingly being used as a mechanism for moving money around the digital economy.
The growth has also extended into creator payments. Facebook parent company Meta began testing USDC payouts for creators in 2026, with the company planning to expand stablecoin payout access to more than 160 markets through its payment infrastructure.
Meta paid creators nearly $3 billion through its Facebook monetization programs in 2025, illustrating the potential scale of creator payments that could eventually move through stablecoin rails.
For creators, particularly those operating across borders, stablecoin payouts could address some of the limitations associated with traditional international payments.
A creator in Africa, Asia or Latin America could potentially receive dollar-linked value directly through a digital wallet rather than waiting for a bank transfer or dealing with multiple currency conversions.
This is particularly significant in emerging markets, where access to dollar liquidity, international banking infrastructure and efficient cross-border payment systems can be limited.
The demand for stablecoin payments is therefore evolving alongside the global digital economy. Businesses are no longer looking at stablecoins only as a way to facilitate cryptocurrency trading. They are increasingly exploring them for payroll, remittances, merchant payments, treasury management, cross-border settlements, and creator payouts
X adopting Stablecoins for creator payouts would align with Elon Musk’s broader embrace of the technology. The timing coincides with a major overhaul of how X compensates its content creators. On August 7, the company stopped accepting new enrollments in Revenue Sharing, citing misaligned incentives that rewarded system-gaming more than quality contributions.
Existing participants continue earning through September 7, 2026, and will receive final payouts, including one expected around September 11 for earnings accrued up to that date.
Beginning September 8, X will roll out access for those existing members to apply for the Original Content Rewards Program. The new system is designed to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”
Payments are based on qualified impressions generated by original content that appears in the Home Timeline of Premium users, with at least half the post visible. The first payouts under the new program are expected around September 25.
If implemented, stablecoin settlements could give creators especially those outside the United States quicker access to earnings with reduced fees and fewer intermediaries.
The move would also further integrate crypto payments into everyday platform operations at a time when U.S. regulatory frameworks for stablecoins, including provisions under the GENIUS Act, are taking clearer shape.






