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Top Ways To Make Your Messages More Engaging

By
TI Partners
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1

We all know the saying, “It’s not what you say. It’s how you say it.” This is especially true when it comes to written communication. The way you craft your message can mean the difference between someone taking the time to read it – and understanding it – or quickly hitting the delete button. Whether you’re trying to sell a product or promote your brand, if people aren’t paying attention to your content, you’re not going to get very far. So how can you make sure that your content is as engaging as possible? Here are some tips:

1. Be Clear on What You’re Trying to Achieve

Before you start writing, it’s essential to take a step back and think about what you’re trying to achieve with your message. What do you want people to do after reading it? Once you have a clear idea of your goals, you can craft your message accordingly. If you’d like your customers to hit an important goal like upgrading to a paid account or becoming pro users of your app, you should create a campaign geared towards those objectives. However, if you’re trying to increase brand awareness or build relationships with customers, your messaging will differ. Keep your goals in mind as you write, and make sure that everything you include is working towards them.

2. Incorporate Emojis in Your Message

Emojis are a great way to add personality to your message and make it more engaging. They can also help break up long blocks of text and make your message more visually appealing.

When using emojis, it’s essential to use them sparingly. Too many emojis in a message can be off-putting and difficult to read. In emoji use, a good rule of thumb is to limit yourself to one or two per message. That way, you can use them to add emphasis without going overboard.

3. Make it Personal

When someone feels like they’re being talked to directly, they’re more likely to pay attention. You can make your messages more personal by using the recipient’s name or addressing them directly. For example, “Hey John, we noticed that you’ve been using our free trial for a while now and we wanted to let you know about our special offer…” People want to do business with companies that understand them and their needs. You show your customers that you know them and invest in their success by making your messages personal.

4. Use Simple Language

Most people don’t have the time or patience to read through long, complicated messages. When writing for the web, it’s essential to use simple language that can be easily understood. This doesn’t mean dumbing down your content – make sure that you’re getting your point across clearly and concisely. Using complex words and sentence structures will only serve to alienate your readers. So, could you keep it simple and to the point? Your readers will thank you for it.

5. Keep It Short and Sweet

Most people have short attention spans, and they’re quickly overwhelmed by long messages. So if you want to engage your readers, keep your messages short and sweet. Get to the point soon and be concise in your writing. Long messages are often tedious to read, and it’s easy for people to lose interest before they get to the end. So save yourself – and your readers – some time and keep it brief.

6. Use Power Words

Power words are words that evoke emotion and provoke a reaction. They’re the words that make people sit up and take notice. And they’re an essential part of making your message more engaging. Some examples of power words include:

  • Amazing
  • Incredible
  • Life-changing
  • Must-have
  • Game-changer

Including a few power words in your message can help to capture attention and keep people engaged. Just be careful not to overdo it. A few well-placed power words will do the trick.

7. Use CTA’s to Drive Action

A call-to-action (CTA) is an instruction that encourages people to take a specific action. It’s telling your readers what you want them to do next. And it’s an integral part of making your message more engaging. Your CTA should be clear and concise. It should also be relevant to the content of your message and aligned with your overall goals.

For example, if you’re writing a blog post, your CTA might be to “read more” or “subscribe to our newsletter.” If you’re sending an email, your CTA might be to “click here” or “download now.” Including a CTA in your message will help to ensure that people take the action you want them to take. And that’s what engagement is all about.

Making your messages more engaging is about understanding your audience and knowing what they want. It’s also about being clear, concise, and to the point. And it’s about using visuals, emojis, and power words to add some personality and punch to your message. By following these tips, you’ll be well on your way to creating more engaging content that will resonate with your readers.

Co-invest through Tekedia Capital Syndicate in Africa’s Startups of the Future

By
Ndubuisi Ekekwe
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0

The next Tekedia Capital investment cycle kickstarts in September 2022; join the syndicate today and co-invest with us.

Tekedia Capital invests in technology-anchored early stage startups and companies. Our opportunity antenna and grassroot connections with innovators enable us to see patterns as they develop. We invite you to partner with us as we nurture and build category-king companies in Africa and beyond, and in the process advance citizens, communities and nations. At Tekedia Capital, we fund the foundations of the NEXT African economy.

Go here and learn why  more professionals, citizens, companies, investment clubs, etc are co-investing with Tekedia Capital in Africa’s empires of the future. The next investment cycle begins very soon; learn more here.

Tekedia Capital charges $1,000 annual fee to include an investor in Tekedia Capital deal flows for 12 months or 4 investment cycles. This fee is used to run administrative activities, research & development, due diligence on startups, and perform routine paperworks in the business.

If after a year, the investor could decide not to renew the annual fee. This could be because the investor has invested in enough startups or for any other reason. Largely, if the investor does not renew, Tekedia Capital will stop sharing deal flows with that investor. Even with that, the investor will remain connected with Tekedia Capital for any previous investment made. You can go here and pay ($1,000 or Naira equivalent) via many options provided.

Government Tasked To Establish Tech Infrastructure To Enable Growth of SMEs

By
Ojukwu Emmanuel
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The federal government of Nigeria has been urged to establish quality infrastructures to enable the use of technology for the innovation and growth of small and medium enterprises.

This was disclosed at Junior chamber International’s (JCI) innovative enterprise exhibition and seminar, tagged “The impact of technology on small medium size enterprise in Nigeria, held in Lagos state.

Fintech and digital economy researcher, Mr. Kola Osinowo while speaking at the event highlighted the importance for small businesses to leverage technology to scale their business. He further stated that since technology can be used to facilitate innovation, it is therefore important for all stakeholders, business owners, and the government to embrace and support its growth.

No doubt, technology has become pivotal to our lives, while also playing a significant role in so many sectors/industries. The world is rapidly evolving with so many technological advancements taking place. Technology has become a major factor in every business, especially start-ups.

It is almost impossible to do business effectively in this century without leveraging technology. Through the advancement of technology and the Internet, with the latest 5G network technology already in existence, small and medium-scale enterprises have greatly contributed to economies.

Technology has no doubt made it easy for SMEs in processing daily business activities and routine tasks. Although, certain technology can only be effective when there are infrastructures established to support it, which is why the government of Nigeria is being tasked to create tech infrastructures so that it can support and boost business growth in the country, especially the small and medium enterprises.

Therefore, there is also a need to ensure that there is the adoption of broadband Internet, for instance, the 5G network, which has been disclosed to be implemented soon in the country. The 5G technology is expected to be significantly faster than previous networks which offers a whole lot of advantages to businesses.

The technology will no doubt allow SMEs to become more efficient by increasing their capability to accomplish more in considerably less time, with fewer resources thereby reducing costs and consequently increasing revenue.

Countries that have already implemented the 5G technology have enabled small businesses a great opportunity to compete with large companies which have seen these SMEs improve in productivity and reduce costs of operation.

A major facilitator of most of these technologies is electricity, and the power supply in Nigeria is abysmally poor. Therefore, there is a strong need for the government of the country to ensure that there is a stable power supply so that these technological infrastructures can be used effectively.

Technology no doubt removes barriers, boundaries, inabilities, and possibilities and creates a level playing field for everybody. It’s time for the government to see the need to establish quality tech infrastructures on the ground to enable the growth of every sector, most especially small and medium scale enterprises.

It is important to note that the economy of a country is built upon the success of small businesses. SMEs are indicators of a country’s economic development. They have a significant impact on the social development of the economy.

Nigerian Air Receives ATL from NCAA to Commence Operation

By
Samuel Nwite
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0

Years after the federal government of Nigeria announced its intention to revitalize the country’s national carrier, Nigerian Air, the Nigerian Civil Aviation Authority (NCAA), on Monday, presented an Air Transport License (ATL) to the interim management of the airline at the headquarters of the aviation regulatory body in Abuja.

Captain. Dapo Olumide, a former managing director of the defunct Virgin Nigeria Airways is the interim MD of the airline.

The ATL precedes the Air Operator’s Certificate (AOC) which empowers the airline to operate scheduled commercial flights.

Minister of Aviation, Hadi Siriki announced the receipt of the ATL through his Twitter handle on Monday.

“Nigeria Air Limited received from Nigerian Civil Aviation Authority (NCAA) an Air Transport License (ATL), signaling the end of the beginning of operations of the Airline,” he said, adding that the commencement date of domestic operations will be announced in due course.

https://twitter.com/hadisirika/status/1533790464855445505?s=20&t=UUUdWrXHfBdKjk_UsBf3-Q

Last year, the federal government said Air Nigeria would commence operation in April 2022, but it only applied for the ATL in the said month. Sirika then explained how the much awaited national carrier will function following a federal executive council meeting held in Abuja.

According to NAN, the Minister said that the Nigerian government will own about the lowest stake in the airline. According to Sirika, majority shares of 49 per cent of the Nigeria Air project will be owned by strategic equity partners, 46 per cent by Nigerians while the Federal Government will own five per cent of the shares.

The minister revealed that the council also approved N1.49 billion for the provision of Automated Civil Aviation Regulatory Equipment to be located at Nnamdi Azikiwe International Airport.

“Today in Council, Ministry of Aviation presented two memoranda. The first one is approval for the award of contract for the provision of Automated Civil Aviation Regulatory Equipment, including the software support and training, which will be located at Nnamdi Azikiwe International Airport, Abuja.

“In summary, this is the software that will allow all of the activities of civil aviation regulations to be done electronically on one platform, including payments, follow-ups on personnel licenses, medicals, economic regulation of airlines, safety regulations of airlines and all other businesses within the envelop of civil aviation, will be monitored by this single software. So, that has been approved.

“This one also is the approval of the Outline Business Case for the establishment of the National Carrier. This is the sixth time the memorandum appeared before the council and sixth times got lucky to be passed by council.

The structure of the proposed airline – Federal Government would be owing not more than five per cent. So, five per cent is the maximum equity that government would take.

“Then, 46 per cent would be owned by Nigerian entrepreneurs. So, if you add that is 51 per cent. So, 51 per cent majority shareholding by Nigerians.

“And then, 49 per cent will be held by strategic equity partners or partners will be sourced during the procurement phase, which is the next phase.’’

The minister revealed that the Nigeria Air, when operational, would generate over 70,000 jobs, saying “these 70,000 jobs, they are higher than the total number of civil servants that we have in the country’’.

While this is a totally different method of operation from the liquidated Virgin Nigerian Air, Nigerians are not optimistic about the chances of the national carrier to thrive. The pessimism is borne from the unrelenting headwinds the Nigerian aviation industry is battling with, which has seen many airlines go into massive debt and eventually out of operation.

There is also concern that the government’s involvement in the airline’s operation will dampen its growth as it is visible in other of its parastatals.  However, experts said with the government’s influence limited to 5% of its stake, the national career has a chance to rewrite its story.

 

The Genius of Bola Tinubu And Kano’s Ganduje X-Factor

By
Ndubuisi Ekekwe
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0

In October 2018, I wrote “By this time in 2022, APC will select Bola Tinubu as the presidential flagbearer of the party for Election 2023.” In more than 9 subsequent posts on APC nomination, I had maintained that it was going for Tinubu. I did tip Vice President this morning expecting a bulldozing moment from Buhari; that did not happen.

Seriously, while we are yet to know the winner, my model has been Senator Tinubu or someone from the North but never Vice President Osinbajo. Why? Look at the most classified document in this process: delegate distribution. Yes, the actual version which is actually being used. It was re-engineered; a senator sent it to me three days ago. I am not sure you have seen it!

In that new list, Kano has 132 delegates; Lagos was assigned 60 delegates (not a typo); 3 per local government area. As a friend senator from North West wrote “Tinubu has Governor Ganduje and those Kano delegates are loyal to him. He has a real edge”. This was the original structure of the delegates.

People, if you add all the delegates in SW, Kano alone will give them a real fight. That is the political sagacity of Tinubu; he is winning this via Kano. And getting APC to have that unbelievable misalignment where Lagos state, the most populous state in Nigeria, was assigned half of Kano State delegates, does mean BAT inherited at least Lagos from Lord Lugard – and could extend that soon!

(Voting is still ongoing of course)

Comment on Feed

Comment 1: I will like you to get it right when it involves the man with BA in Philosophy from Anambra who didnt leave any sustainable infrastructure and is now talking like a Chinese trader with the promise to rebuild Nigeria. Let his charity begin from home

My Response: You have not added any value via this comment. Why can’t Nigerians discuss ideas instead of insult. If the insult is for Peter Obi, I can defend him by saying I wish I studied Philosophy (instead of engineering) and at the age of 40 was rich to own a bank and became a Chairman of a bank. On “infrastructure”, Obi took Anambra from 17th on WAEC to top3 per capita in 6 years. In JAMB, he took Anambra from #19 to top3 per capita. He took Anambra literacy from 76% to 92.11%. How is that not sustainable infrastructure? Anambra has more JAMBITES per capita than 90% of Nigerian states.

Ahead on 2023 – The Bola Tinubu and David Umahi Presidential Ticket

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