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How to Create Winning Products In The Market

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I will show you in two to three minutes all you need to know in order to create a product that sells and that will make investors seek you.

If you stay with me to the end, you shall learn what will change your business in a great positive dimension.

It was a very cool evening, I took a stroll to my friend’s office. So we can hang out in one of the eateries to chill and to discuss certain important topics.

So, I ran into a middle aged man in the eatery where we had dinner. We exchanged warm pleasantries like old friends that had not seen each other for long.

We began a discussion. I’m Progress Ibrahim, a Digital Entrepreneur , Business Analyst and a Copywriter. 

He also introduced himself as the owner of the eatery.

I said I love your branding and what you sell. I then added that in business, you don’t sell what people wish to buy or say they buy. You sell what they really buy. That way you can increase sales and scale in less time.

He was very grateful for the insight I shared with him. We exchanged contact and I left.

Yes, the question is how do you know what people actually buy? How do you create a product that sells massively in the market?

I shall be explaining that with the following points;

How To Create A Product That Sells.

It has become obvious that every business must sustain itself either in the short-run or in the long-run. Investments and external funds are just temporary financing means for your business. What determines a business’ sustainability is the cash flow and the secret of cash flow is sales. Here is what you need to do to unlock that.

  • What The Market Needs .

The market is far more important than the product. What do I mean ?

Yes, I mean that you need to have the market before creating the product. This is because your product is to solve a need. That need is the people’s need or the market target needs.

That means creating a product before knowing the market is like putting the cart before the horse. 

I know, you know what the result will be. It will be an excellent failure.

Who are your market targets ? What are their pain points? What will they be happy with if they have the solution?

Think of products like Uber. It saves the passenger’s time, by making getting a ride just a click away. 

  • What The Market Will Buy 

Another very key consideration to make is to know what the target markets buy. You can’t make mistakes when you sell what people buy. 

Better still, you will succeed in business when you sell an improvement of what people always buy.

It is your responsibility as an entrepreneur to look at what the market target spends  money on. They will continue to spend their money on that particular thing , they will not change their mind in a short time.

The copywriter called Gary Herbert developed a product with this concept and tagged it “How To Raised Your Child’s IQ While He Is Yet Delivered”

Do you know what the result was? It recorded massive sales and he made huge profit.

  • What The  Market  Target Can Buy.

When it comes to business, 3 can be more than 101 in terms of purchasing power. 

When it comes to Nigeria, it has been reported on Tekedia that we have an estimate of 200m population, only 30millon of this population has purchasing power.

What that means in business is that Nigeria has a market size of 30million people.

You have to consider if the target market can buy? They may be happy with your product but they may not be able to buy.

They should be happy and able to buy your product, else you will have zero sales.

  • Test The Product In The Market.

You wont know if your product is good until it is tested in the market. This is very true especially with new products. 

All new products are very good in the sight of the owners. But that is already a biased judgement. 

The right group of people to determine whether your product is good or not is the market target (those that will use it). Until then, you have a partial product.

So, try to test your product in the market and use the feedback to iterate your product until it becomes good.

That was the story of how Airbnb scaled, as explained in 3S Rules.

With these you will succeed in the most important thing in business.

Kade Keyo – A Solution Centre

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The birth of an easier, simpler access channel to solutions for SMEs and Individuals as created by Kade Keyo.

Kade Keyo is a company whose existence is founded on creating solutions for the prevailing societal challenges faced by individuals and business owners on a daily basis, from startups to established companies. Each solution module created, is made with the goals and vision of the company; improve the standard of living for every societal class of individual and business alike, through simple, practical applications that would benefit local businesses, strengthen the local currency, as well as improve the standard of living from communities to the country at large.

Solution access, experience and implementation was further simplified with the introduction of the Kade Keyo | Solution Centre from the 1st of August 2020.

As the name implies, the Solution Centre (SC) is a walk in centre that allows anyone access to a list of active solutions to choose from, or just simply want to know more about us. Our solution modules are designed for specific categories of people and allows people to choose the best solution to the prevailing challenges faced, and walk out better than when they came in.

As we consistently work to create more modules for different variants, some of pur active modules are listed below;

  1. Grow Fund is a financial partnership solution simply created to meet the financial needs of individuals and families in the area of saving and enjoying another stream of income for 12 months. This is made possible by their partnering with our success as a company, through the purchase of Grow Fund (GF) units , and receive monthly payments of profit returns generated from our various business activities, as well as add a growth value to the GF partners’ money used to purchase units. This goes on for 12 months, and on the 13th month, both the accrued growth value and initial value paid for the units acquired are paid back into their bank account. To become a GF partner, units can be acquired at the solution centre.
  1. Ping! is a solution created to meet the needs of the following groups of people;
    • People who want to increase sales in products and services using the social media platform.
    • People who are social media savvy, use the social media platforms oftentimes, and wouldn’t mind an extra income stream. These are the
    • People who are interested in the product or services to purchase. 
  1. Business Box is a solution package specially made for entrepreneurs (startups or existing businesses). It comes as a business kit, and contains uniquely designed solutions (customized business plan, editable business proposal, pitch deck,1 month free consultation access, project and process advisory ) to meet your business needs, as well as a Business Consultant available to walk with you  from start to success. The business kit comes with unique packages dedicated for basic, intermediate and full access to business solutions put together to ensure your business s
  2. Union is a partnership solution module made for people who understand and are willing to key into our vision. This solution offers the following partnership categories;
    • Affiliate partnership is a reward system where we appreciate our partners who help to spread the word about what we do. For every client we close deals through our partner’s activities, he or she would get a percentage commission from it.
    • Financial partnerships are for partners who are willing to partner with what we do via their finances, helping us meet our goals, as well as accomplishing their financial objectives. Partners can come in as silent force or investor partnership categories. Newer categories will be created as we make progress.
    • Venture partnerships are for partners who want to partner with specific projects we are currently undertaking. Our current ventures include a citrus specific farm venture called Tbx Farms, among other ventures currently in incubation. Stocks are still available and interested individuals can enquire to find out more details.

For further enquiries and more information, we are available to speak with you via the following channels; Call/chat: 08119641271

Email: info@sckadekeyo.com

Website: www.sckadekeyo.com

Physical Interaction:

Musterpoint Coworking Space, No 1, Adekunle Owobiyi close, Off Oladele Kadiri street, Adjacent Babcock Schools, Ogba, Lagos.

We believe that understanding is the true basis for every partnership. In that regard, we currently hold weekly Open House Sessions (OHS) every Tuesday, from 12 to 2pm for interested clients and potential partners, who want to really understand what we do beyond the social internet stage. These Open House Sessions would currently run from the 22nd of September to the 15th of December 2020.

As long as problems exists, we never tire to keep looking, researching,  developing  and implementing practical ways to make life better for the people and communities we serve.

I Expect Some Leading Nigerian Banks To Go Private by 2023

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As I watch the massive dislocation between Nigerian banks’ profits and their market caps in the Nigerian Stock Exchange (NSE), I predict that by 2023, if Naira continues to fall, two of our five leading banks would be taken private. Yes, money men will buy them and take them private. My thesis is simple: if your annual net profit is about 30% of your market cap, the public market looks like a waste of time! This is the only way to fix this paradox: The Paradox of Bank Earnings in Nigeria states that the market performance of the banking sector is uncorrelated with improving revenue and profitability.

Zenith Bank market cap is N533.740 billion, but in H1 2020, it generated N104 billion net profit. If it repeats that for H2, you are looking at a net profit of N200 billion for 2020. Yet, the market is pricing the bank at N534 billion. Using simple equations we learnt in secondary school, and running some numbers, the bank is wasting time in the NSE. Of course, there could be regulatory requirements which may force it to be on NSE.

 

What is your positioning in the market?

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Your positioning in the market is more important than the efforts you put in. Yes, if you are at the edges, you can capture more values. But where you are at the center, even a hard day work may not deliver much. In your business, what is your positioning in the market? Understand how to position yourself better here.

 

The GTBank’s Market Cap

How a minute encounter with Strive Masiyiwa gave me opportunity of a lifetime – B.O. Adamu

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It was his encounter with Dr. Strive Masiyiwa that gave him a lifetime opportunity to scale his social impact venture. It was the narration of this encounter on LinkedIn that attracted the interviewer to seek him out for an interview. He is Bashiru Oyakhilome Adam. He is the founder of Dream Again Prison and Youth Foundation in Kaduna, Nigeria. Here are the excerpts of his chat with Rasheed Adebiyi.

Tekedia: Could you tell us about yourself?

Bashiru Adamu: I am  Bashiru Oyahkilome Adamu and I am from Edo State. I was born in Kaduna, North Central part of Nigeria. I grew up with low self-esteem, I was passionate about playing football. I was excited about talking, administrator, and I  mobilise people easily. I remembered at ten or eleven years, I already had a football team where I was coaching other kids down the block. Like a teabag in ice-cold water, I was gifted these alongside growing with a lurking low-self-esteemed. And in my estimations, my low self-esteem was chronic. It was a growing façade. Judged with the pass mark of being very ‘social’, the way it is termed here for anyone who interacts well with others. But within me, I knew I was just shell- couldn’t truly express myself as it were. And I strongly believe this was a result of not getting to express myself fully within the nucleus of the family. Unfortunately, it reflected in my poor performance at school and that also played a part like a domino effect- in bruising further my self-esteem.

Like a fish trapped in the confined beauties of an aquarium- but an aquarium is an aquarium no matter how beautiful it is, it is not home. It is not the natural habitat of fish. Fishes live in the streams, rivers, seas, and oceans and therefore to put a fish in an aquarium, no matter how beautiful it makes our homes look, the aquarium limits the swimming potential of any fish trapped in it. It is imprisonment. Though the fish can still swim in the aquarium, it cannot fully maximize its swimming potential to its fullness and enjoy the freedom of living life in its natural habitat without any human restriction. I was that fish. A lot of us are! Situational inhibitions, self-imposed inhibitions, and all. For instance, we grew in a society where we are told unless we are fluent in the language of our colonial masters (Great Britain in Nigeria case), one is judged as a daft! The imprisonment furthered with the acquaintance with a foreign language. I guess to counter this imprisonment few advanced countries that are not English speaking ensured their textbooks were written in their local languages. I couldn’t speak good English. So, I was doomed. My friends in high school or secondary school as the case may be derided my inadequacies- stitching all tenses to express. The tall order of seeing others as my yardstick robbed me living me.

I couldn’t live my life based on my skill and gift. My comfort was to be others as ‘me’ stinks in my deepest imagination. The turning point came in the year 2001 when my conscious quest reached out in curiosity and inquisition on my origin, my creator; that path led me believing Christ to date without prejudice to anyone’s beliefs. The experience was paradoxical: satisfying and not satisfied. You are fulfilled at the same time hungry for more light. I started buying and reading spiritual/motivational books for the first time in my life. My low self-esteem didn’t disappear overnight- you don’t just switch camps without procedures- gradually I saw myself in the mirror of a larger self, the God-self. Believing in myself became natural, the graph of self-confidence went up! Books as those written by Dr. Zig Zigglar “See You at The Top” had a great influence on me. Among several things I learned was that Dr. Zig said, “You can have enough of what you want in life, if you will assist enough other people to have what they want”- it’s like the golden rule of living.

Tekedia:  On your LinkedIn profile, you have descriptions such as Break Your Prison Coach and others. Could you let us more into what you do and the vision behind it?

Bashiru Adamu: I haven’t been incarcerated before, but growing up, I was trapped in the prison of my mind, my fears, self doubt and holding unto the opinions of others held me bound. Through interaction and observation I realised that many people are also held hostage as prisoners in their minds, while in the physical prison we have walls and bars and in the mental prison we have fears, education or lack of it, religion, career, relationships, living based on people’s opinions, fears, for many these and more are their prisons instead of being free to live our dreams we are limited and restricted to live life to the fullness. This is the reason why as a certified coach with Open Door Coaching and Catalyst Coaching Certification Australia, I came up with my own model of coach as break your own prison. My responsibility as a break your prison coach is serve my client through coaching techniques to be empowered from within them, so as to break free from whatever is holding them hostage or denying them the freedom of living their life like a fish in the river not as a fish in the aquarium.

Tekedia:  Recently, you embarked on a project within one of the Nigerian prisons, what motivated you?

Bashiru Adamu: When you see the videos and pictures of some prisons in some countries you will be shocked if compared to ours here in Nigeria. Poised with the vision of making the prisons here in Nigeria as an effective correctional facility as an organisation, we decided to set up libraries in prisons, medium security custodian centre Kaduna inclusive but taking our operations to the next level with funds available we work hard to set up the best classroom for inmates (Our students) learning in Kaduna State north central Nigeria.  The project is titled ” Yes, this is inside Nigeria Prison” as you can see in the pictures attached. With this project we are hoping to set a standard and template for government and other organisations in the correctional space to work inline with this quote by Khalil Osiris he said “Turn the cell into a classroom and the prison into a university”

Tekedia:  What has your experience been leading a non-profit in Nigeria?

Bashiru. Adamu: Starting an NGO in a blue ocean in Nigeria wasn’t that easy because there was no template for what I dreamt to achieve in the prison space around me, but through training at kanthari, interaction with friends on ideas on how some western countries make their prisons function as correctional facilities, I gained more insight on how to run our non-profit. We had the challenge of structure and report writing at the beginning. We had no office, no staff or team members, all of these are challenges that come at various stages but they aren’t strange. After eight years of working within the Nigeria Correctional space through our organisation called Dream Again Prison and Youth Foundation,  with vision of transforming prisons in Nigeria from punitive to effective correction facilities, today we have been able to achieve some milestones and conquered some of our challenges. We started with a pilot project in 2012 of setting up a pilot project in the prison as my community development service during my one year National Youth Service scheme, currently we are now operating in Igah, Gboko, Otukpo,  Kaduna and Kiri Kiri medium Security Custodian Centre. We believe when we educate and train a prisoner, we are making the society safer and better for all.

Tekedia: I learnt you once had an encounter with the great Strive Masiyiwa,could you let us into that encounter and what you think are the key takeaways from it?

Bashiru Adamu: Meeting with the billionaire and chairman of Econet Wireless International Dr. Strive Masiyiwa a Zimbabwean wouldn’t have been possible using my academic qualification because my result wasn’t that good. It wouldn’t have been possible because of my family name neither was it because I was a Nigerian. Ultimately, Dr. Strive who is crusader when comes entrepreneurship and social enterprise felt somehow connected to support me after my pitch to him,  he saw  my passion of working and empowering human beings from within the wall of the prison. That singular chance that life gave to me to pitch my idea opened for me the door of an opportunity to stand before a great man,  this has helped me to grow and become better in serving humanity using my platform.

I had no prior idea that that Friday, 8th September 2017, had anything as huge as that for me in the offing. I did not have an inkling that a crucial event was going to hold somewhere in Lagos beside the conference I went for, much less an invitation to be heard and even hooked Dr. Strive attenton! That day looked like every other day and never gave me a glimpse or an inkling that our organization Dream Again Foundation — then struggling with finance to meet some of her pet projects — was going to be awarded with a grant and an opportunity for five weeks all expenses paid internship at Econet Zimbabwe from a pitch.

I was taught more on my pitching skill at kanthari International Institute for Social Change Entrepreneurs. This whole story will be coming out very soon in my book titled “Escape From Prison”: The Build Up to Opportunities. By the time I was done pitching for one minute fifty-eight seconds among an audience of about three hundred persons who had assembled in a town hall meeting in Lagos, Nigeria organized by Dr. Strive Masiyiwa, and his team, starting with the compelling introduction that said “I help prisoners escape from prison”,  I was shocked to have received a standing ovation from members of the audience, plus Dr. Strive saying “wow” four times after I dropped the microphone. Don’t forget this “It’s better to be prepared and not meet an opportunity, than meet an opportunity when you aren’t prepared says Less Brown,  I added If you are prepared and don’t meet an opportunity,  your preparation will create an opportunity for you. I never knew that one day I will meet  Dr. Strive Masiyiwa one on one, but as a social change maker I have practised my pitch over and over again several times. I have practised alone countless times, before colleagues in the office and even before my wife. So, when the D-day came to pitch before a great man I was able to cease the opportunity to give a compelling pitch that lasted for one minute fifty-eight seconds. The rest, like they say, is now history. I have four key take aways from the encounter. One, people should learn to take one problem at a time and proffer simple, innovative and sustainable solution it. Two, that preparation is necessary before an opportunity presents itself. Third, always have a vision for your cause and be sold out into that vision.

Tekedia: Thank you for your time

Bashiru  Adamu: It is my pleasure