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Pitching Football to Nollywood Content Writers

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I have been doing some Nollywood reflections in some of my writings going back to 2010. Interestingly, and rather separately, I have also been intrigued by the paucity of research on African football. In this article, and prompted by recent developments, I am sharing my next project – i.e. the fusion of Nollywood with African football! This is why. 

Nollywood

I have written, arguably, extensively on the subject matter of Nollywood in the last decade. Starting with my 2010 paper on “The Nigerian movie industry “Nollywood”–a nearly perfect marketing case study,” through “51 Iweka Road (Onitsha, Nigeria): could this single African address redefine business cluster development?,” to more recently, “The Impact of New Media (Digital) and Globalisation on Nollywood.”

Football

In reflecting on my studies on football with a specific focus on African players, and more recently football leagues, I did call out Asamoah Gyan in my previous Tekedia article celebrating an unsung hero.

More recently, an article by the erudite professor Simon Chadwick has reinforced the need to get this viewpoint out to all concerned parties. Indian sport remains a great enigma: a Bollywood-style epic yet to be shown to the world, drives the message home. Just like I pointed out in my paper on Re-branding the Nigerian Professional Football League, Professor Chadwick’s recent article points out the need for Indian Football thus:

Popular and powerful at home, India’s sport has minimal reach or impact overseas. They are world-beaters at cricket but fail to set the world on fire at Olympics.”

Another interesting commentary that resonates with my current proposition to Nollywood reads thus: 

It is no coincidence then that Indian sport’s biggest commercial phenomenon, the Indian Premier League (IPL), brings together two of the country’s great passions: cricket and entertainment.”

Having been deeply in love with cricket for centuries, India nevertheless seems to now be falling in love with football. Although football has long been popular, the recent formation of the Indian Super League has brought both a new focus upon, and an impetus for, the development of the country’s football product.”

You can see the Indian disease (similar to the Dutch Disease) being played out in the following commentary:

So why isn’t India taking its rightful place as a world sporting giant? Cynics point to “cricket fatigue”. Others believe that young Indians are more interested in what the rest of the sporting world has to offer than what is available at home.”

That was the same point I made in my article seeking brand ambassadors for the Nigerian Premier League.

It is clear that broadcast content is typically targeted at Indian fans and consumers. Indian sport is essentially inwardly focused, denying the country opportunities to build revenues from overseas sources, project soft power.”

Analysis shows that many team owners are drawn from a celebrity elite, with multiple examples of big-name cricketers and Bollywood celebrities involved in team ownership.”

Indian sport in its own right is nothing short of a Bollywood-style epic, but it is yet to be shown to the world.”

The Nigerian Olympic Team have only just qualified for a place in the Olympics semi-finals after beating Denmark 2-0. The team went on to play Germany for a place in the medal tables. The last time ‘The Dream Team’ (the Nigerian Under 23 or U-23 Team) came close to glory at the Olympics was in 1996 when they beat behemoths, Brazil and Argentina. I also pointed out that my recent publication on the Nigerian Football Federation and the sidelining of the Domestic League in that country has become a self-fulfilling prophecy for five key reasons. 

  • First, Giovanni Infantino, President of FIFA, visited Nigeria at the same time as the recruitment drive of English premier league teams of Nigerian internationally ‘unknown’ players from the domestic leagues and junior national team.
  • Second, Nigeria beat both Brazil and Argentina to clinch the Gold medal at the 1996 Olympics, a feat the ‘DreamTeam’ (i.e. Nigeria’s Olympic Team) wish to leverage upon in Rio2016.
  • Third, Football counts amongst Nigeria’s exports to Western Europe going back to the days of Kanu Nwankwo, Jay Okocha and Rashidi Yekini amongst others. Not to mention the likes of late Coach, Stephen Keshi of the National Team, and his team mate Samson Siasia, once coach of the U-23 Team).
  • Fourth, having turned up late following some hiccups in Atlanta, the ‘Dream Team’ beat Japan 5-4 even before the opening ceremony in Copacabana got off the ground.
  • Fifth, the ‘Dream Team’ qualified for the semi-finals in Rio 2016, having walloped Denmark 2-0 on 13 August 2016.

However, the question remains as to where these former players that made Nigeria proud on the international stage? My paper questions the roots of these players and their role in branding the domestic league in that country through brand associations and brand ambassador networks. 

A recent conversation on entrepreneurship in Africa and the role of domestic football within that discourse took me back to this post FIFA2010 article. It highlights entrepreneurship, stadium development, and regional development, taken from the purview of South Africa but with implications across the region. 

In a recent Tekedia post, I focused on a Ghanaian household name, Asamoah Gyan, who having plied his trade from 2003 with Ghanaian Premier League club Liberty Professionals, before his adventures in Europe – starting with ‘Serie A’ club Udinese before joining the French ‘Ligue 1’ club Rennes in 2008, and the English Premier League club Sunderland in 2010. I also articulated the move outside Europe – notably the UAE Pro-League in 2011, the Chinese Super League in 2015, and Kayserispor in the Turkish league in 2017. 

Bringing it Together – The “Woods” and Football

What better way can we bring the discourse together than highlighting that Gyan, after his European adventures, also moved to Northeast United FC in the Indian Super League – a club owned and operated by Bollywood actor John Abraham – representing the 8 states of North East India: Assam, Nagaland, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Tripura and Mizoram.

Now the fusion of football and film is getting clearer. So back to my proposition. Where is the connection and potential for film and football? Let us consider just one out of many football themed movies – Bend It Like Beckham. Written by Gurinder Chadha, Guljit Bindra, and Paul Mayeda Berges, this 2002 movie features the daughter of an Orthodox Sikh, who rebels against her parents’ traditionalism and joins a football team.

To wrap up, here is my pitch for Nollywood. Celebrate African football at the domestic level. This can be achieved through a range of possible initiatives such as following the lives of domestic changemakers, upcoming stars and stadium showcases. You do not have to wait until they have made a mark in Europe or other international stages.

We Received Full Scholarship Funding for 20 Founders for Tekedia Mini-MBA

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Good People, we received 20 full scholarship funds for 20 founders in Tekedia Mini-MBA (Aug 10 – Dec 3). The donor is David Onaolapo who has already sponsored 20 people in his private WhatsApp group.

Any founder interested, write to my team from your company email. If you do not have a website, give them your CAC number and link of registration to CAC public search. We truly want only Founders for this. We did an experiment in a previous edition and have noticed that some we gave scholarships have hired 2 or 3 extra people. So, we want only those doing something and can apply what we are teaching immediately in their companies, young or old, and in any sector.

That does not mean non-founders cannot get help. We continue to assist but this one will go to Founders only.

https://www.tekedia.com/mini-mba-3/

 

Debating MultiChoice (DStv. GOtv) Pricing in Nigeria with Civility

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Good People, let us debate ideas with civility and stop the personal attacks in our community. The piece on DStv has generated many unproductive comments, and we need to make our points without insulting people. Reading the comments on our website and LinkedIn, my conclusion is that we are not advancing the debate on DStv, GOtv and the broad PayTv in Nigeria. That someone has a different opinion from yours should not result in any insult. Let us focus on the points and leave the ad hominem out. Thanks.

In Nigeria, we need to build transnational companies with capacities to advance the wellbeing of Nigerian citizens. South Africa has done well despite how we feel about our “giant of Africa” natural baptism in Nigeria. For a nation of about 57 million budgeting close to US$125 billion when the giant is struggling with $29 billion for 200 million is something that should make us humble. And when you add that Nigeria’s $29 billion budget has to be super-funded via loans, the reality is clearer.

I am not saying you cannot push for DStv to buy $100 and sell $10 in Nigeria, I am simply asking us to make that argument with civility. I am happy here because Real Madrid lost yesterday. And Juventus lost. I mean, what again can I ask for in a weekend of sports? Possibly, Barcelona will reach the mountaintop in the Champions League.

 

Nigeria Strikes The Perceived Choiceless MultiChoice (DStv, GOTv)

 

UI VC Selection: 10 Contenders and Implications of Their Leadership and Grant Attraction Metrics for the University Future Growth

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University of Ibadan, a federal university

There is no doubt there have been counter and alternative arguments on who becomes the 13th Vice Chancellor of the University of Ibadan as the tenure of Professor Abel Idowu Olayinka ends this year. From the primary to the secondary stakeholders in the University Community and the city that hosts the institution, everyone wants his or her candidate to emerge as the new Vice Chancellor.

As the arguments rage on, our analyst examines leadership and research prowess of some contenders [in the context of grants won and participation in the researches supported by the grants]. For the analysis, several factors were considered in the measurement of the current and previous leadership positions of the contender, and grants they won locally and internationally. Within the grants, their participation as principal or co-investigators were also considered. Suffice to note that our interest in analysing their leadership positions and grants, including participation was inspired by a report which stated that Professor Abel Idowu Olayinka, the current Vice Chancellor, emerged due to his world class recognition and rich administrative experience.

Our Measures and Data

Apart from leveraging the report, we also considered some of the insights from the previous piece, which establishes the need for strong strategic leadership in the University.  In our quest of understanding both the leadership and, grant attraction and participation, we formed two metrics. The first metrics entails some indices that measures current and previous leadership positions of the contenders. The second metrics encompasses indices that the categories of grants won by the contenders and their level of participation.

Current and Previous Leadership Metrics

  1. Led National Professional Association: Previously being President or Chair of national professional association(s)
  2. Leading National Professional Association: Currently heading national professional association(s) as President or Chair
  3. Led Global Professional Association: Previously being President or Chair of global professional association(s)
  4. Leading Global Professional Association: Currently heading global professional association(s) as President or Chair
  5. Led Internal Committee: Previously headed committee(s) in the University. This also represents being Hall Warden, Director of Units among other positions that were not related to being Head of Department.
  6. Leading Internal Committee: Currently heading committee(s) in the University. This also represents being Hall Warden, Director of Units among other positions that were not related to being Head of Department.
  7. Internal Examiner: This indicates contender who is examining postgraduate students, especially PhD candidates in the University.
  8. External Examiner: This indicates contender who is examining postgraduate students, especially PhD candidates outside the University [in Nigeria and outside the country]
  9. Deputy Vice Chancellor: Currently being Deputy Vice Chancellor or held the position previously.
  10. Dean/Provost/Chief Medical Director: Currently being Dean of Faculty, Postgraduate School or others or Chief Medical Director or held the position(s) previously.
  11. Head of Department: Currently heading a department or previously held the position.

Grants and Participation Metrics (GPM)

  1. Research Fellow: Currently participating or previously participated as a Research Scholar in a University/an Institute in Nigeria or outside the country
  2. Fellow: Honorary fellowship given by professional association(s)
  3. Local Grant: Grant(s) won by a contender within country [these include the University Senate Research Grant, TEFUND among others]
  4. International Grant: Grant(s) won by a contender outside the country [these include grants from international organisations such as UNICEF, WHO, UN among others]
  5. Principal Investigator: Led the research team after winning either local or international grant(s). When a contender is(was) a research fellow we coded his or her participation as being a principal investigator.
  6. Co-Investigator: Being second investigator to the principal investigator after winning either local or international grant(s). This also includes being a member of the research team.

To understand these indices empirically, we sourced data from the profiles and resumes of the contenders which are available on the University’s website and other personal sources of the contenders [available on the Internet]. We believed that as at the time of collecting the data, available data are what the contenders want to be available to the public. Therefore, our analysis does not cater for any information uploaded after August 7, 2020. This is premised on the fact that the contenders are monitored from the first day of announcing the position [VC seat] in the University. With this, it is expected of the contenders to know that their strategic information, capable of increasing their chances should be available to the public, considering public views and expectations about who emerges.

In the previous analysis, we focused on Professor Oyebode Adebowale of the Department of Chemistry, Faculty of Science; Professor Remi Raji-Oyelade of the Department of English, Faculty of Arts; Professor Adeyinka Abideen Aderinto of the Department of Sociology; Professor Oluyemisi Adefunke Bamgbose, SAN of the Department of Law, Faculty of Law; Professor Emiola Oluwabunmi Olapade-Olaopa of the College of Medicine; Professor Temitope Alonge of the University College Hospital (UCH) and Professor George Olusegun Ademowo of the Department of Pharmacology and Therapeutic, Faculty of Basic Medical Science.

In the current analysis, we expand the contenders with the addition of Professor Ayodeji Oluleye, Department of Industrial and Production Engineering, Faculty of Engineering; Professor Tal-hatu Kolapo Hamzat, a Professor of Neurological Physiotherapy, and Professor Kolawole Clement Olusegun Olaniran, Department of Teacher Education. These new entrants made it to the samples after analysis shows that they are also being seen as potential 13th Vice Chancellors of the University.

In the course of generating the needed data for the analysis, as stated earlier, getting data about some of the contenders was difficult despite deploying varied digital data collection tools. For instance, existing sources used for generation of data on Professor Kolawole C.O.O. and Professor Temitope O. Alonge including Professor Oluyemisi Adefunke Bamgbose were not detailed enough.

Beyond having interest in revealing the leadership and research ability in terms of grant(s) and participation in researches, sourced data on when each of the contenders became professor. This is imperative considering the fact that being a professor in the last 10 years is one of the factors for submitting application for the position. In this regard, we only found that Professors Adeyinka Abideen Aderinto and Tal-hatu Kolapo Hamzat became Professors in 2012 [effective from October 1, 2009], while Professor Kolawole C.O.O became Professor in 2012 [effective from October 1, 2008].

Emerging Insights

Exhibit 1: Individual Status on Current and Previous Leadership Metrics

Source: Staff Profiles on the University’s Website, 2020; Others; Infoprations Analysis, 2020

Exhibit 2: Individual Status on the Leadership Metrics

Source: Staff Profiles on the University’s Website, 2020; Others; Infoprations Analysis, 2020

Exhibit 3: Place in Grants and Participation Metrics

Source: Staff Profiles on the University’s Website, 2020; Others; Infoprations Analysis, 2020

Possible Grants and Projectile of Attracting Funds

In terms of leadership positions, Professors Kolawole Oyebode Adebowale, Ayodeji Emmanuel Oluleye, Oluyemisi Adefunke Bamgbose, Kolawole Clement Olusegun Olaniran stood out. In the area of grants, Professor Remi-Raji Oyelade led other contenders. Professor Ayodeji Emmanuel Oluleye and Professor Adeyinka Abideen Aderinto followed him.

Analysis indicates that in terms of being Research Fellow, Professor Emiola Oluwabunmi Olapade-Olaopa and Professor Remi-Raji Oyelade held sway. They are followed by Professors Kayode Oyebode Adebowale, Adeyinka Abideen Aderinto and Temitope Alonge. Looking at the data, it emerges that Professor Remi-Raji Oyelade, Professor Adeyinka Abideen Aderinto and Professor Temitope Alonge have led research teams that exhausted the grants they won than other contenders. Professors George Olusegun Ademowo and Tal-hatu Kolapo Hamzat and Kolawole Clement Olusegun Olaniran were not captured in the Grants and Participation Metrics [see previous notes on data sources].

In monetary value, the total amount of the grants won by a majority of the contenders are not in the public domain. Efforts on getting the amount from the University’s website or annual report of the institution proved abortive as there are no indications to their accessibility on the website. However, examination of Professor Ayodeji Oluleye’s profile and resume reveals that his individual and collective grants generated $100,000 in 2001; £4,000 in 2009; $7,449,000 in 2009; and $500,000.

From the leadership positions to grants winning and participation in researches, it is obvious that the contenders are differed. Therefore, any candidate with superior leadership, capability and ability to innovate and align with current thinking in the global management of university would be better for the University.

I Am OUTSIDE: Pleasure is All Mine

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What is it like to be called a King? The big cars for the decorated horses, the big bundles of dollars for the gold bars, Champagne for the vine juice or dictatorship for the King and his chariots. And finally, dancing on Tiktok for the old and wonderful moon dance. Which one of these defines your sense of Kingship. I will be waiting in my palace for your answers. Lol

When you ask a boy, is he a King, he will first look in his pocket, then his bank account, how many Gucci pants he has, and bling jewelries in his box, then how many likes and followers he has on Instagram, and if all these things does not make him feel like Vladimir Putin swimming with sharks and dining with Tigers, he will say; I wish I was, but I don’t think I am. What in the world is wrong with you?!

But, when you ask a Man (real man), is he a King, he will first of all call you to his Ama-obodo (Family sit-out), serve you kola nut and undiluted palm wine and start by telling you how many farm lands they have. Why the word “they,” because he thinks family over individuality. He feels blessed by just the sense of a well-fed family, the smile on his children’s faces, and the time they spend enjoying just a handful of garri and palm kernel (Cassava flakes and peak milk of today). 

I Am OUTSIDE: Pleasure is All Mine, because I am very content with the little I have. I will never steal to eat. If my work can’t feed me, and God can’t bless my handiwork; I will ask mother earth to readdress my date of birth. The statement you will hear from an Experience built King. A King with high integrity. 

Be content with what you have, while you work for what you so desire. If you want to come outside again without security guards all around you, then first all; guide your community with the right teachings, make it habitable, be the king whose palace is a safe haven for her people. It won’t cost you too much. 

The Magic is;

If the people see your palace as their place of safe abode, and abundance, they will even go to the farm to produce more food, bring it to the palace, just to answer a CONTRIBUTOR. Tekedia.com is a Palace and Ndubuisi Ekekwe (PHD) is the King. I am a contributor, because I can share my thoughts without judgment, and I even have a whole page for each of my articles. This one de totori me one time, two times, uncountable tor. 

Tekedia.com is my OUTSIDE, because here I am encouraged to think OUTSIDE THE BOX.

  • Where is your Outside?
  • Where is your Palace?
  • Who is your King?

Because Tekedia.com is my OUTSIDE, does not mean that I am not building my own Palace, PingSmile.com Tech. For now, I am content with what I have, while I work for what I desire. At the end of the day, what I desire, will definitely give honor to whom honor is due.

No greater victory has been achieved than the ability to begin and take action no matter how small. By Ndubuisi Ekekwe (PHD).

I was developing this article, when I ran into the golden quote, then I told my spirit, here is the sprite to dilute the hot Bambara cake with. 

Can Success be defined as, A Strong Fence Shielding A Man Against His Insecurity?

Why the insecurity in the first place.  A businessman who uses his savings to chop nkwobi and 33 beer, will definitely borrow 33 Naira to transport himself home. When the passerby refuses to lend the money, he automatically becomes an enemy. IS HE OWING YOU HIS HARD EARNED MONEY!

This is the major origin of insecurity. Where you start comparing your stage one (1) with President Trump’s stage ten (10), forgetting that he was a real estate mogul before becoming a president. Take it easy my friend. 

  • Success is a Lucky Experiment. By Chidiebere Moses Ogbodo

SUCCESS is a differential aspiration, one man’s food is another man’s poison. I said LUCKY because the law of nature is involved in every man’s ultimate success, else Elon Musk wouldn’t have said: I almost failed in two of my investments, but then I just had to do a split (try my luck)  with knocking on more doors, hoping for help. 

“I could either pick SpaceX or Tesla or split the money I had left between them,” says Musk, founder of both companies. “That was a tough decision. If I split the money, maybe both of them would die. If I gave the money to just one company, the probability of it surviving was greater, but then it would mean certain death for the other company. I debated that over and over.” by Elon Musk on TheVerge.com published in 2015/5/14/

What saved Elon Musk may not be so far from; 

  1. He was a King, who worked with family (Investors, saved money, and banked on value in the mind of his partners and even his competitor, that is why NASA were able to land him a contract.. You see that?!)
  2. He was OUTSIDE, he wasn’t hiding himself under insecurity. He was plain with his moves. You could virtually know him just by reading his tweets (rhetorically). and he knew the right outside to contribute in while he worked his way to the top.
  3. All the pleasure was his; he was content with what he had. Although small ventures at the brim of collapse, his faith in both drove him to more doors. BE CONTENT WITH WHAT YOU HAVE WHILE YOU WORK FOR WHAT YOU DESIRE. IT IS THAT SIMPLE.

And the last is: EXPERIMENT, a sense of commitment. Fail one time, try again. strategic consistency is the key.

  • The day I will document my failures, I will have a 1000 old testament and 2000 new testament. By Samuel Damilola Olugbamila. 

This quote did justice to the sense of Experiment. A king doesn’t just stand up one day and say, hey! I am the king, he passes through lectures, royal arm handling training, how to dine and wine. And a lot more. In all this, he is made to know how the palace should be run, although it is his fathers, but then he should aspire to build his own kingdom in no time. 

Dear reader, be the king, the next generation will be proud to identify with. Be the outside you desire, that her breeze will give fresh air to her inhabitants and even passerby. Do not be an oppressor just so you can be respected.