A close relative recently narrated her encounter with a young girl that needed her contact and connection for a job she’s targeting. She said that this young girl contacted her through WhatsApp and asked for her assistance. However, all through their discussion, the young girl composed her messages using short forms, smiley, numbers and what have you. According to this relative of mine, it takes her long stressful minutes to decode every chat the girl sends. In fact, she contacted me because she wanted to tell me that we, the English lecturers, are not doing our jobs well. Anyway, let’s just say that she decided she wasn’t going to bother herself discussing with the girl because the young girl refused to understand that her method of communication was improper.

Of course many people will not understand why this person decided to cut off someone that needed her help. Some may say that all that my relative needed to do was put all the characters in the message together to get the meaning. Those that reacted the way I did will suggest that she should have corrected the young girl and, maybe, taught her the right thing to do. Well, we have individual differences and many people expect that job seekers should portray a certain level of maturity. Anyway, my relative believed that the young girl isn’t yet ready to work because she should have noticed that responses she received for her messages were in full form and that the sentences were all grammatically correct. Besides, it is wrong to address your superior, who is not too close to you, with slang and short hands or whatever it is.

Nobody is debating the exuberance of the youth. And I don’t think anyone wants to take it away from them. But when it comes to the corporate world, no one cares about youthful mistakes and trends; it is expected that employees exhibit maturity irrespective of their age. Unfortunately, most young people don’t know this, and, hence, make mistakes that could cost them a lot.

If you really want to get a hold of how our youths behave and think, you may need to study them through social platforms like Facebook and Twitter. In some cases these young men and women are jovial and easygoing, in other cases, they are grumpy and aggressive. Sometimes they act decisively and at other times, they act irrationally. All in all, you can actually tell when you meet them from their posts and comments.

Note that not all youths are like this. Some of them started early to find their paths and make important decisions about their lives. Those that belong to this category are quick to learn and they always stand out among their peers, though they may be seen as odd by their counterparts. But then, they are the youths that made their landmarks on time and collect the glory that comes with that.

Nevertheless, there are several reasons why people find it difficult working with youths. Among others, youths are known to exhibit the following negative characters:

• Aggression

For some reasons yet unknown, youths have taken it upon themselves to be aggressive. Most of them believe that the only way to get the attention of their elders and superiors is through violence. This character alone keeps a lot of people away from employing young people. And those that employ them keep them at arm’s length because they know how volatile they, the youths, can be.

• Resistance to Correction

It will be improper to say that youths are incorrigible because that will be a mild way of putting it. When I say that youths resist correction, I mean that they fight corrections. There is a difference between someone finding it difficult to change a habit and someone deciding not to change his habit. For instance, when you tell a young lady that dressed wrongly to a job interview that what she wore is improper, you might be surprised to find your face on Twitter within the next hour and that you will be tagged negatively. And that will attract other youths to “drag” you for trying to correct someone who insisted on maintaining the status quo, even if it is wrong.

• Desire for Quick Money

A friend of mine acted as the surety of a young man (the son of his neighbour) so he could get a sales job in the company he worked with. He regretted his action because the young man stole from the office and was dismissed. Though the office did not ask my friend to pay for the stolen goods because he had good records, he, however, lost his chance of helping others get jobs in that office. Of course it is not all youths that are like this, but the bad eggs in their midst have tainted the rest. Many youths no longer want to work their way up; they want to get in a day what they would earn in years. This has led many of them into crimes and troubles, but they still wouldn’t learn.

This article is not asking the youths to stop being themselves; it is only concerned that the youths should make all the necessary adjustments that will make them endearing to others. They need to understand that people can only entrust them with responsibilities when they give the impression that they are capable of handling them well. This is just to say that our youths need to start thinking like “adults” in all their endeavours, especially in wealth creation.

Every market friction needs an equivalent market grease. That is supposed to be the response of every entrepreneur during periods where there is a downturn in economic cycles. During this period entrepreneurs will learn the important principle of Peter Drucker that said” innovation is the specific instrument of entrepreneurship”. This is why I believe that through disruptive innovation, a disruption can be disrupted too. I mean, when there are negative impacts to your business, the innovation to address the negative impact is disrupting such disruptions.

The world had remained at a standstill or stationary position for over two months due to a global pandemic. It is very obvious that every business faced a major setback by staying at home.

The economy revolves around people and the velocity of money. Economic activities need three major elements, the households (the people), firm and the means of exchange, which is money in circulation. But, as things changed, it automatically altered the way we perceive things and the system we adopt in doing businesses.

Entrepreneurs are responding to the market friction trends created by covid19 in order to address the impact now and in the post-covid-19 business world. I have explained the trends created by the pandemic and some of the responses by Alphabet inc, Facebook, Zoom etc. My interest in this analysis is to come to Africa and let’s see what entrepreneurs are doing to address the market frictions of Covid-19. one of the african innovations is Sasai Teamtalk. What is this digital product and how can it help me?

Market Frictions Solution by Sasai TeamTalk.

According to the CEO of Sasai Fintech International, a subsidiary of Econet, Darlington Mandivenga he said Sasai TeamTalk will offer free voice and video conference service, with secure end-to-end encryption, that connects up to 20 people on a single call, compared to telcos and most other social media platforms that offer between five and eight people on a conference call.So, the solution exists to solve the social and physical distancing measure to address the deadly pandemic.

Here are the market frictions created by the pandemic that the Sasai TeamTalk is innovated to solve.

Businesses Market Friction:

To prevent the spread of the pandemic, workers and owners of businesses must not meet physically, everyone must stay at home. But the question is; how will the business stay alive? How will the employees be paid? What a disaster! That’s why Prof. Nduibusi Ekekwe called it Market Friction.

Government Market Friction:

The law makers, the executive and those who are managing the machinery of the government are also to stay without contact with each other. The public sector was on lock down. The popular Aso Rock where the National Assembly is was also locked down. Various industries of the public sector such as aviation and service services were locked down. What a disaster!

Religious Market Friction:

The spiritual altars of many if not all the countries were on lock down. Places where David in the scriptures says I was glad when they say let’s go into the house of God became abnormal. This sector was a hit as there is no convergence of crowds. What a market friction!

Education Market Friction:

Education is one of the indicators of development in any country, it’s seen as light and a solution. Children and youth are molded professionally and ethically in school. School also is now short down. How will our children continue their education? What a market friction!

International Market Friction:

Embargo has been placed on international travelling. As such appointments and meetings already scheduled ahead were cancelled. In Fact everything international is affected. Import and export are the major variables that are no longer in place in most economies. What a market friction.

How do we address these market frictions?

Sasai TeamTalk is a Market Friction Solution:

According to Guardian Sasai Chief Operating Officer, Tapera Mushoriwa, said: “The Sasai TeamTalk feature was developed to address a critical need in the market. It sits in the all-in-one super App to provide users with efficient data usage compared to the use of separate, multiple apps.

So, with Sasai TeamTalk solution, the following could still take place;

1. Business can still run and workers can still be productive. This is a remote work tool for businesses that helps teams to collaborate and stay productive as such it keeps businesses afloat and workers earn their wages.
2. Stay in touch but not physically: this has made our civil servants to stay in touch with colleagues, religious groups to also stay in contact with their followers, freelancers to connect to their clients.

In a nutshell, the Sasai Super App has provided another grease to address some aspects of the above market frictions. Sasai TeamTalk, an Africa digital innovation to address market frictions. We shall continue from here. To download the app visit the Play Store or the App Store and stay connected to everyone.