Nothing is going to be back, as usual, the situation presently at hand is the ”new normal” whether you like it or not, your disposition to this fact isn’t going to change a thing.

Many small and medium-sized businesses are shutting down, most companies are laying off staff and even the big guns in the world markets are losing millions of dollars by the day.

Although there are various downsides to the present COVID-19 economy, some businesses have found a way to remain afloat in these turbulent times. 

Apart from the health industry’s who are fighting on the front line to save our lives, Remote businesses offer the best potential of any form of survival during the COVID-19 pandemic. 

However, many remote businesses might be tempted to reduce or stop their advertisement altogether in order to reduce costs and sustain their business while the economy is at a low. 

This strategy looks like the fastest way to go out of business, but it is one that seems to make sense to the majority of business owners because it looks safe. 

Advertisement during this period shouldn’t be all about conversion, you must find a way to contribute and emphasize with your customers and prospect in these difficult times. 

In the process of doing this, you’re creating a positive image of your product/services in the kinds of your customers thereby giving you an edge over your competition when your audience decides to make a purchasing decision either during or after the COVID-19 pandemic. 

As the oracle of Omaha, Warren buffet rightly stated; “Be greedy when others are fearful and be fearful when others are greedy”.

Now is the time to be greedy, For your business to have a chance during and after this pandemic you can’t afford to cut down on advertisement, you have to continually put your product/service out there for your prospect to see.

Don’t fall into the trap of reducing the amount of your advertisement. The time to be greedy is now, the time to be fearful is tomorrow.

As you already know, you can’t afford to be late to the party in the business world 

Your advertisement is key to your business sustainability, you’ve got to get it right or you risk going out of business after the COVID-19 global pandemic.

“At this point, we have seen a gradual easing of the situation. Those numbers of the uncommitted cargoes have gone down drastically and that’s why we see a gradual rise in prices in the last three to four days. It means that those uncleared transactions are now easing off.” Group Managing Director of Nigerian National Petroleum Corporation (NNPC), Mr Mele Kyari, 17th May 2020

“Today, I can share with you that there are over 12 stranded LNG cargoes in the market globally. It has never happened before. LNG cargoes that are stranded with no hope of being purchased because there is abrupt collapse in demand associated with the outbreak of coronavirus,” Mallam Kyari, 12th March 2020

“After ‘Black April’, the heaviest demand destruction may be behind us…” IEA Executive Director Fatih Birol tweeted. “We see early signs markets have begun the rebalancing process.”

Nigeria’s Bonny Light traded as low as $14.75 on 21st April, it has gained over 100% since then. At the weekend it gained over 10% to close at $29.84. The uptick in oil prices has fuelled the growth in the country’s Fx reserves.

Fx reserve has added over $1.5 billion since the beginning of May following months of zero growth, raising hopes of a more stable exchange rate on the naira as soon as the CBN starts to supply dollars to the fx windows it has muted supply since March.

• 14th May – $122.87 million
• 13th May – $127.29 million
• 12th May – $126.96 million
• 11th May – $358.08 million
• 8th May – $112.32 million
• 7th May – $101.66 million
• 6th May – $98.24 million
• 5th May – $94.49 million
• 4th May – $371.59 million

Headlines:

Nigeria Records 338 New COVID-19 Cases, Total Infections Near 6,000

Nigeria has recorded 338 new cases of the novel coronavirus, according to the Nigeria Centre for Disease Control. In a tweet on its official handle late Sunday, the NCDC said Lagos had recorded 177 new cases, while Kano posted 64 cases. Other regions with new cases include the FCT with 21, Rivers with 16, Plateau with 14, Oyo 11, Katsina nine, Jigawa and Kaduna with four each, and three cases from the trio of Abia, Bauchi, and Borno. Read more

COVID-19: President Buhari To Address the Nation On Monday

President Muhammadu Buhari will address Nigerians on Monday, even as the first phase of the gradual easing of the COVID-19 lockdown comes to an end. Mr. Aliyu made this disclosure when he appeared on Channels Television’s Sunday Politics. When asked if the PTF is thinking of taking a different direction seeing that many Nigerians have been flouting guidelines for the ease of lockdown, the task force coordinator noted that the President is the only one who can decide on whether or not the country should go ahead with the second phase of lockdown ease. Read more

Banks reject payment to foreign business partners

DEPOSIT Money Banks (DMBs) are turning down payment requests from customers seeking to pay business partners abroad with naira debit cards. Banks are asking customers paying clients abroad to do so in the currency of the beneficiary’s country, as against the previous practice where lenders debited the naira accounts of customers at the prevailing exchange rate and remitted dollar equivalent to the offshore beneficiary’s account. Read more

FG Impounds UK Aircraft for Conducting Commercial Flights

The Federal Government has impounded an aircraft owned by a British company for conducting commercial flights operation into Nigeria amid COVID-19 lockdown. This was announced on Sunday by Minister of Aviation, Hadi Sirika, via official Twitter handle @hadisirika. The Minister said the company, Flair Aviation, was given the approval to conduct humanitarian flights but was caught operating commercial flights. Read more

Report Predicts $17bn Decline in Nigerian Oil Revenue

Nigeria’s oil revenue is likely to decline by between 70 per cent and 80 per cent this year, representing between $15 billion and $17 billion, the Chief Executive Officer of Financial Derivatives Company Limited and a member of President Muhammadu Buhari’s Economic Advisory Council, Mr. Bismarck Rewane, has predicted. Rewane said this in a report he presented at the monthly Lagos Business School executive breakfast meeting for the month of May titled: “Making Hay While the Sun Has Set,” a copy of which was obtained by THISDAY at the weekend. Read more

Buhari okays suspension of deductions from states’ cash

THERE is reprieve for state governments following President Muhammadu Buhari’s approval of the suspension of deductions of loans and bailout funds from their monthly allocation. The Coronavirus pandemic has virtually destroyed the world’s economy – draining Nigeria’s oil revenue to the bottom. Read more

COVID-19: Private Sector, Labour Leaders Oppose Fresh Lockdown

As President Muhammadu Buhari addresses the nation today after 14 days of relaxation of the lockdown of the Federal Capital Territory (FCT), Lagos and Ogun states he had imposed March 30 to curb the spread of COVID-19, the organised private sector (OPS) and labour have indicated their opposition to a fresh shutdown of the economy. Read more

Asia shares follow S&P 500 higher, oil and gold jump

Asian shares were led higher by S&P 500 futures on Monday and oil prices hit a five-week peak as countries’ efforts to re-open their economies stirred hopes the world was nearer to emerging from recession. Summer weather is enticing much of the world to emerge from coronavirus lockdowns as centres of the outbreak from New York to Italy and Spain gradually lift restrictions that have kept millions cooped up for months. “The economies of Europe and the U.S. likely bottomed out in April and are slowly starting to come back to life,” wrote Barclays economist Christian Keller in a note. Read more

Alibaba’s Jack Ma resigns from SoftBank board

SoftBank Group Corp said on Monday that Alibaba co-founder Jack Ma will resign from its board, in the latest departure by a high-profile ally of CEO Masayoshi Son. The departure of Ma, who retired as Alibaba’s executive chairman in September, comes as he pulls back from formal business roles to focus on philanthropy. SoftBank will propose three new appointments to the board, including group Chief Financial Officer Yoshimoto Goto, at its annual general meeting on June 25. The number of board members will expand to 13. Read more

Oil prices hit one-month highs on output cuts, demand signs

Oil prices climbed by more than $1 a barrel on Monday, supported by output cuts and signs of gradual demand recovery amid easing coronavirus curbs, with U.S. oil showing no signs of last month’s contract expiry price rout. Brent crude LCOc1 was up $1.06, or 3.3%, at $33.56 a barrel by 0452 GMT, after touching its highest since April 13. U.S. West Texas Intermediate crude CLc1 was up $1.29, or 4.4%, at $30.72 a barrel, after rising to its highest since March 16. Read more

A month after negative oil prices, U.S. crude contract expiry looms

A month after sellers had to pay nearly $40 a barrel to get rid of U.S. oil futures, the next watershed moment looms with the expiry of the June contract on Tuesday – and so far there is little sign of a repeat of the historic plunge. The extent of the damage that the coronavirus pandemic had inflicted on the oil industry came into focus on April 20, when the U.S. benchmark WTI CLc1 contract plunged to minus $38 a barrel. Read more

Coronavirus widens climate rift between European and U.S. oil majors

Europe’s top oil and gas companies have diverted a larger share of their cash to green energy projects since the coronavirus outbreak in a bet the global health crisis will leave a long-term dent in fossil fuel demand, according to a Reuters review of company statements and interviews with executives. The plans of companies like BP (BP.L), Royal Dutch Shell (RDSa.L) and Total (TOTF.PA) are in step with the European Union’s efforts to transition to a lower-carbon economy and away from a century-old reliance on oil, and reflect the region’s widening rift with the United States where both the government and the top drillers are largely staying committed to oil and gas. Read more

Japan braces for worst postwar slump as pandemic tips economy into recession

Japan’s economy slipped into recession for the first time in 4-1/2 years in the last quarter, putting the nation on course for its deepest postwar slump as the coronavirus crisis ravages businesses and consumers. Monday’s first-quarter GDP data underlined the broadening impact of the outbreak, with exports plunging the most since the devastating March 2011 earthquake as global lockdowns and supply chain disruptions hit shipments of Japanese goods. Read more