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Why I Am Against Freemium Model, Without Double Play, in Africa

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Some emails on the Freemium & Free section in the lecture material for Tekedia mini-MBA Week 3. The fundamental premise why I had suggested that a Freemium-based business in Africa without a Double Play is faulty is as follows:

  • Building a website with enough traffic to boost those two coefficients in my break-even traffic equation is tough, for advertisement to make sense (that is a FREE model). With supply of contents unbounded, it is a hopeless strategy. Google last month cut earnings by 50%; you need 2x traffic or clicks to earn what you could have earned in Dec 2019.
  • Freemium model is based on a faulty acquisition plan, copied without strategic thinking from U.S. In U.S., the key thing is to acquire new users who already have resources to afford your product. Once you acquire them, there is a likelihood for conversion (i.e. they become paying customers) due to inertia (i.e switching cost is high, for e.g. to change a bank account). In Africa, most times, your customers do not even have the means to afford that product. So, if you give them free, they come, but once you turn the paywall, they leave,not because they do not like the product but rather they do not have the money to pay!
  • But if you have a double play, you can offer freemium in one product, and then monetize in the other product. For example, make an ecommerce marketplace free but all payments must go through your fintech subsidiary. From the fintech, you will make your money via transaction fee while the free marketplace accelerates growth faster. That is double play there.

Sure, if you run an NGO, nothing stops you running a freemium model; any day you run out of cash, you fold. But if you do not want that outcome, find a way to ensure customers pay, no matter how small.

 

You Can Still Register for the Ongoing Tekedia Mini-MBA

Palm Oil’s Bet on Revitalizing the Nigerian Economy

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Palm Oil as they say is a Silent Goldmine. It was a lifesaver in the 80’s and has the potential to help rebuild the oil driven economy that has lost its steering. But how can this happen? This article explores the road map.

Historians believe that the use of palm plants as a food source dates back 5,000 years ago to West Africa. Oil palm trees grow in warm climates that have an abundance of rain and sunshine such as Nigeria, Malaysia and Indonesia. Palm plants produce two exportable commodities.

The pulp of the tree is crushed to form palm oil while the seed is crushed to form palm kernel oil. Palm oil has several applications including cooking, lubricants, candle-making, cosmetics, and can even be eaten prior to being crushed. It is cheaper to produce biofuel using palm oil making it a cost-efficient substitute to using soybeans or other crops.

Palm Oil is in abundance in Nigeria, specifically in Enugu, Imo, Ondo, Edo,, Ekiti, Cross River, Delta, Akwa-Ibom, Bayelsa, Anambra, Oyo, Abia and Ogun States, and these are considered to be the largest producers of palm oil. Palm tree plantations are spread over an area estimated to range from 1.65 million to 2.4 million hectares.

Palm oil industry is considered the industry that will revitalize the Nigerian economy and reduce its excess dependence on oil. Here is a statement from the Governor of Nigeria’s central bank Mr. Godwin Emefiele about palm oil, “in the 60s, Nigeria controlled 40 per cent share in the global palm oil chain’’. We were exporting our palm oil to different parts of the world, but because we found crude oil, we receded and abandoned it. The price of a ton of palm oil is more than the price of a barrel of crude oil. So, what happened?

“For other countries, when they had the opportunity in agriculture and in the crude sector, they did not let their guards down; unfortunately, we did and that is what we are paying for today. We will grow that market again and after that, we will go into cocoa,” he said. From his statement, the value of Palm oil on the Global market is greater than that of Crude oil (which is Nigeria’s main export)

Here is a detailed price comparison:

  • As of January 27,2020, one barrel of crude oil today sold for about $53.14 which is N1,9263.25 (exchange rate N362.50 = $1).
  • A barrel contains 159 liters. Which means crude oil sold for $0.334 per liter.
  • As of January 24, 2020—Palm oil closed on January 24,2020 at $2,925.00 per ton which is N1,060,312.50 (exchange rate N362.50 = $1).
  • A ton is 1,000 liters. Which means palm oil sold for $2.93 per liter on the international market.

So Where Do We Go from Here?

A liter of crude oil sells for $0.334 while a liter of palm oil sells for $2.93 (almost ten times the value of crude oil). Palm oil is easily produced locally and with the governments drive for more hands in the agricultural sector, this would be the best area to invest money, time and human resource into as it will yield more returns.

Looking for Nigeria’s GREATER Leader

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Nigeria will not rise until decency, soundness of mind and spirit of hardwork, over name, class, lineage or tribe, will give a little boy or girl opportunity in our nation. Until a girl born in Awka, until a girl born in Uyo, until a boy born in Kano, until a boy born in Lagos, until the little girl from Jos, and until the boy from Yobe, can aspire for anything, based on hardwork and the power of their imaginations can propel them, Nigeria has no future. The recent story of nepotism and special job placements for children of politicians and the connected diminishes this nation. There are few things which can be life-changing than a good job. Nigeria needs to make the few jobs we have to be competitively open to ALL; economic mobility goes through that path.

We yearn for a leader who can engineer Nigeria into rebirth and restoration to offer a prosperous nation that is colorful, fluidic, vibrant and open, unbounded by tribe and class, and united by a shared purpose.

He or she must demonstrate immense intelligence, competence, pragmatism, and unimpeachable before his fellow citizens. A person of integrity, broad knowledge, enormous vision and solid experience; one that can stimulate more vibrancy in the private sector and move the public sector out of its stasis, tackling corruption and stabilizing our democracy. And yes, giving us electoral reform to remove stagnation, circuitous legal component and time-waste to get leaders to work as soon as possible after elections.

Restoring our dignity and recovering our place in the world. Building confidence and re-imaging our nation through affecting fundamental reforms in capital markets, education, healthcare, etc all packaged in the zobo-amala-nkwobi of good governance. Yes, a hopeful nation, admired by all!

Our young people when giving fair and open opportunities to rise and fail will be the path to that hopeful nation. Backdoor opportunities must END.

Nigeria needs a GREATER Leader to change the fundamental constructs of this nation, and give everyone opportunities. That your father is a politician should not guarantee you a job over your classmate who is evidently more qualified. I hope we understand that at our individual levels, we can be that GREATER.

How to Transact Businesses with Friends without Hassles

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There’s this common saying among Nigerians that indicates that the easiest way to lose a friend is by lending him or her some money. This philosophy may sound logical but it is not true in all cases because there are friends that pay back whatever they borrowed without being reminded. However, there are people that take kind gestures from their friends and relatives for granted.

Anyway, the most difficult business transaction to carry out with friends isn’t lending them money, but getting them to pay you for works you did for them. Friends, most times, fail to realise that you are in business and that the work they wanted you to do for them is price-tagged. They take offence when you directly ask them to pay you and may feel you’re extorting them when you give them your discounted prices. Because of this, a lot of people are discouraged from carrying out any business transactions with their friends.

Kindly note that when I say “friends” here, I don’t mean business associates or acquaintances with whom you have no qualms handing out your charges. When I say “friends”, I mean those people that are very close to you and that you have developed a very good relationship with even though they are not family members. These are the people that we can call on when we need support, though they may not be able to help all the time.

The first thing a corporate employee tells an entrepreneur when it comes to transacting businesses with friends is to do it freely. But we know that is not always the best. I mean, you have to consider the inputs, such as time, energy and materials, that would have been used for other works to earn you some needed income. You also need to remember that you have bills to pay. So when you are told that you should do a free job for a friend, think of these factors before making a decision. Besides, your friends will keep coming back for more jobs, so will you do it free for them all the time?

Some entrepreneurs may advise you not to accept works from friends so that it doesn’t create problems for you. But this is also not advisable because it may create wider rifts between you and them. The thing there is that no matter how smart you try to play, your friends will definitely know you don’t want to work for them. Anyway, you know your friends more, so I guess you know how best to relate with them.

Disadvantages of Transacting Businesses with Friends

Though I advise against avoiding business dealings with friends, there’s still need to look into some of the disadvantages of working for them.

  • They will want you to do the work at cheaper rates or for free but they will want better quality works within a short time frame. This will mount unnecessary pressure on you.
  • They may be unsatisfied with the work you did for them. People usually expect much from their friends. In fact, they will expect perfect work from you.
  • A little disagreement can cost you friendship. This is unlike your usual customers who may come back after minor disagreements.
  • If you didn’t do the work up to their expectations, they will complain to everyone that knows you because they will see your mistakes as deliberate betrayal. This can cost you more prospective customers.

Advantages

In a situation where you did the work well and they are satisfied, you stand to gain the following:

  • They will be your promoters for life. In fact they will passionately recommend you to people who might need your services.
  • You can call in their favours later. Of course this is only possible if they believe that you did them a favour.
  • You stand to obtain critical, unbiased and constructive feedback. To be honest, what other customers might not see, your friends will see them and point them out immediately. They will also sit on you until you readjust.
  • You have friends for life. Some people may see this as nothing but it is important that we have people that look out for us at all times.

How to Transact Business with your Friends without Hassles

These suggestions are open-ended and therefore non-exhaustive. For that, I’ll suggest that you use your discretions to judge situations and make the right decisions. Well, below is how you can successfully get your friends to pay for whatever services you rendered to them and still make them grateful for your “help” and efforts.

Ask for More Time: Whenever friends ask me for help, especially in academic assignments, I always ask them to extend the time frame they gave me. To get them to do this, I’ll claim I have my own works to finish up, or that I have some backlogs to clear off. I can equally tell them I have an academic contract that will pay heavily and that I needed to finish that up on time. The thing here is that I have to sound busy even if I’m not. There’s a reason for this.

If I’d readily accepted the work, when I know the person isn’t going to pay or appreciate the time and effort I invested in it as well as the stress I passed through, I won’t be doing the person a favour, now would I? But when I sound reluctant, shift the deadline farther away and ask them to be patient, they will then plead that I leave other works and do theirs promising to “give me something” to cover up for whatever I lost within that period. If I do the work within the time frame they gave me, it will then be a favour, whether I’m paid or not.

But to be honest, this strategy works more in the case of those that won’t pay me. By moving the deadline farther, I can easily do the work without feeling any pressure because I will do them bit by bit and during my spare time.

Ask for their Contributions: This is not asking them to give you money to buy or get materials for the job. Here, you should ask them to provide the needed materials in kind. For instance, if you’re a tailor and your friend wants you to sew a particular style that will require fringes and special materials added here and there, you should ask him or her to buy those special materials and bring them along with the main cloth. This way, the cost of production and the stress involved in the job will reduce for you. If they offer to send you cash so that you do the purchases, accept that too. Now, when the job is done and they decide to pay you lower than normal, you won’t feel bad because the cost of production has been catered for beforehand.

Ask them about their Budget: Sometimes it is not logical to out rightly tell your friends your price, even if you discounted it, or to pretend you don’t want them to pay. You can jokingly tell them the services they asked for is expensive and wait for their reactions so you can take it from there. But the way I’ve seen it work better is by first asking them how much they budgeted for the purchases or services. If this is done before order is placed, it will be easier for you because you have indirectly told your friend that he/she will pay for the services/goods. This strategy will also help you to sell to your friend the type of goods he can afford. If you decide to offer them discounted prices, make sure they know that too.

Deal Indirectly with Them: This works best if you have employees that manage your business. In this case, you direct your friend to your office and allow him to transact directly with your employees, who will insist that he makes all the payments needed before the job is done. However, it will be your responsibility to supervise the job and ensure that it is well done.

Another thing that causes problems is getting your friends that bought on credit to pay up. Well, the only thing I can say here is that you should find a way to get them to pay upfront first; whatever that comes after that is your profit.

Zik, Mammywater and Nigeria Cock-and-bull Stories

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As kids we heard how Zik (Nnamdi Azikiwe) trapped and corked away ‘mammywater’ in a bottle, and how he could have released her on any slight provocation from any Nigerian and have the whole country overrun by River Niger. We also heard how Abubakar Tafawa Belewa would have enslaved Nigeria through tea-drinking because he didn’t know how to turn off some kind of automated tea-serving machine. We also heard that somebody nearly sold the whole country to some foreigners.

But as we grew older, we began to laugh at our infantile gullibility. But, given the things we hear and see in Nigeria, maybe we shouldn’t have laughed at all. Maybe, those stories were true, or could become true.

And so, you think Zik didn’t actually lock away ‘mammywater’ in a bottle? But, you live in a country where snakes and monkeys swallow millions of Naira!

And you still think it wasn’t possible that Abubakar Tafawa Belewa could have drunk away Nigeria’s future on tea when today we know that the budget for wine and other meals of some government quarters run into millions and billions of Naira.

And you think one or more persons couldn’t have sold off Nigeria, both land and people, when we could see how Nigeria, Nigerians and their future have been sold to some families, friends, cronies, western financial institutions, and possibly the Chinese .

For me, I have stopped doubting those incredible Zik-and-co stories. The only thing I do when I remember any of those stories is to thank Zik for his kind and self-restraining character at not releasing that mammywater and had us all wiped out of the face of the earth. I also thank God for sending Zik to the rescue of Abubakar, else every family in Nigeria would have long started washing plates in the 50’s and 60’s to repay our national debt. Not that the story is different today, but at least he helped to reduce our years of poverty, servitude and misery.

My brother, I have seen and heard so much in this country that some things have long stopped being jokes to me. Na my fault?