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7 Proven Ways to kickstart Your Copywriting Career Quickly

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“I don’t know how to write.”

Above is one big reason why a lot of people are yet to start making money from writing.

If you can narrate a story…

If you can post on social media…

If you can send an email…

Then you can write. Nobody was born with the ability to write.

They all learnt and mastered it.

You don’t need a degree or anything.

People who hire writers need someone who writes quality articles.

All it takes is a constant practice, creativity, determination and a positive mindset.

You don’t have to overthink it. Just get started!

Advantage of Writing

If you decide to choose writing as a career, there are numerous advantages.

Imagine being able to work from the comfort of your home or anywhere you like.

Imagine what it would feel like to be your own boss and select clients you’d like to work with.

This is called FREELANCE WRITING.

Many people do this as a full-time career and make more money than they can spend.

As a freelance writer, you’d encounter different forms of writing such as

  • Article writing
  • Copywriting
  • Product descriptions
  • Email newsletters
  • Website copy
  • Ghostwriting
  • And lots more

You can specialize in any one of them.

But this article talks about COPYWRITING.

In the end, you’ll discover what copywriting is and 7 proven ways to kickstart your copywriting career fast.

Let’s dive right in.

 

What is Copywriting?

Copywriting is the art and science of strategically crafting and publishing targeted, reader-focused words (“copy”) online that get people to take some form of action

In layman terms, it’s using words to get people to take IMMEDIATELY take a specific action such as making a purchase, signing up for a free trial, attending an event etc.

It’s also about

  • Persuading people to buy your products or services.
  • Leaving them intrigued by your personal story.
  • Building long-lasting connections with your customers.
  • Getting your prospects to like you, trust you, and believe your product – and only your product – offers the perfect solution to their problem.

 

Why Copywriting?

You want to put your product in front of customers and get them to nod their heads, say yes and bring out their wallets to pay.

You want to convince them your product is the best solution to their problems e.g. weight loss, big tummy, low sexual performance, bad debt etc.

You want to make them believe your product is the perfect way to ensure they get to leave their dream live – buying cars, going on vacations, building houses etc.

But more importantly, you want them to bring out their money and say hey! Give me your solution and take my money.

The goal of any business – is to make money.

How will you make money if your prospects are not interested in what you have to offer?

Small, medium and large companies know the importance of copywriting.

This is why they pay guys like you and me thousands of dollars to write copy that converts strangers into customers.

Copy such as website content, sales copy, product descriptions, email newsletters, video sales letter, Facebook/Instagram ads caption and so on.

This is where you come in.

Many people don’t have time to learn it and that’s why there is a HUGE demand for people who have skills (and they are ready to pay big money as long as it’s profitable to them).

Do you now understand why copywriting is important? Great!

 

7 Proven Ways to kickstart your Copywriting Career Quickly

1. Start reading & learning

I actually started out by reading a lot.

From blog posts to books (never liked reading books), subscribed to copywriting newsletters, downloaded eBooks, watched YouTube videos, read anything that would add to my knowledge and make me better.

I even paid for a course (something I had never done before) just to get more knowledge.

And trust me, I still have a lot of learning to do.

You can never stop reading and learning no matter how good you are!

2. Networking

I call this an “Indirect-Mentorship’.

They say the best way to learn something is to study people who are damn good at it right?

This is where networking comes in.

If you follow people on social media who have nothing to offer, now is time to unfollow them and start following copywriters.

There are lots of them especially on Twitter and LinkedIn.

Don’t just follow them but engage with their posts and offer value.

This way, they’ll notice you.

Also, you can slide into their DM and send a message.

Tell them you are a newbie and you need advice.

Ask questions, schedule a time to call. Be proactive.

They will indirectly be your mentor.

Trust me, it works.

3. Go on forums

Forums like Quora, Medium, Reddit are essential places you can get copywriting knowledge.

Go there and spend a couple of hours each day reading anything and everything you can on copywriting.

You can never go wrong with this.

4. Brush up your copywriting skills

Another thing you can do that can fast track your learning process is by writing legendary copywriting ads hand by hand.

Here’s what you do:

  • Visit http://Swiped.co
  • Look for a piece that has “control” on it.
  • Re-write the copy by hand and assess the various elements that grabbed your attention.
  • It takes about 30 minutes per piece.

Do 1, 2, 3 each day for the next 30 days.

You’ll see the difference.

This will rewire your brain when writing copies.

5. Practice Practice Practice!!!

What shall it profit you to read and read if you don’t practice?

Imagine reading how to drive a car without practising it.

Now take that car to the express. You know how that will end.

After like a week of intense practising, write a sales letter, email newsletter, product description or anything for business.

If you don’t have a business, fine. You can write for your friends or family members or you can even use an imaginary business.

After reading for another week.

Come back to the sales letter and see what you can do to improve it.

After 4 weeks, you’ll see how better you’ve become.

Do this! Practice. It is as important as the air we breathe.

6. Join groups

Another surefire way is to join groups especially on Facebook and LinkedIn.

There are tons of copywriting groups you can join.

You only need to search for them.

Once you join, follow the group religiously.

You’ll definitely learn a thing or two from the gurus there.

7. Choose a niche

I deliberately saved this one for last because you need to first learn how to write copies before you choose a speciality.

You may not know where your interests lie but as you constantly practice, you’ll figure out what you like to write on the most.

Then focus solely on it.

It’s easier to identify as a travel copywriter, an IT/tech copywriter, a finance copywriter or a health copywriter than a general copywriter.

Remember, Specificity > Generality.

 

Wrapping it all up

There you have it! 7 proven ways to help you kickstart your copywriting career.

Contrary to what you may have heard, copywriting is easy to learn.

If you do a simple Google search, you’ll see a lot more resources on how to improve your copywriting skills.

But one thing is certain. The more you practice, the better you become.

Imagine what it would feel like if you could live the life you dream of.

Copywriting may just be the key to achieving it.

Novel Coronavirus: Is Nigeria at Risk?

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It started in the central city of Wahum, in Hebei province of China. It has so far infected over 530 people, leaving about 18 dead. It’s called coronavirus – a contagious kind of pneumonia that has kept Asia and the rest of the world on high alert.

By January 9, two people had died of severe respiratory failure in the city Wahum, prompting an investigation by the Chinese authorities. The symptoms were found to be related to Severe Acute Respiratory Syndrome (SARS) and Middle East Respiratory Syndrome (MERS). The symptoms are fever, coughing and sometimes kidney failure. It also includes a runny nose, cough, sore throat, headache or fever that may linger for days.

Chinese scientists have linked the origin of the virus to animals. Leo Poon, a virologist at the School of Public Health at The University of Hong Kong, who was the first to decode the virus said.

“What we know is it causes Pneumonia and then doesn’t respond to antibiotic treatment, which is not surprising, but then in terms of mortality, SARS kills 10% of the individuals.”

Coronaviruses are a large group of viruses that are common among animals. In rare cases, they are what scientists call zoonotic, which means they can be transmitted from animals to humans – US Center for Disease Control and Prevention.

The human to human transmission of the virus happens when someone comes in contact with a carrier’s secretions. So a cough, sneeze or handshake can cause exposure. One can also be infected when he touches something an infected person has touched, then putting the hand into his mouth, nose or eyes..

There is no specific treatment for disease caused by a novel coronavirus. However, many of the symptoms can be treated. But treatment is based on the patient’s clinical condition.

So far, over 17 people have been killed by Coronavirus in China and more than 500 are reported to be infected. There have also been confirmed cases in Hong Kong and the US respectively. The spreading speed of the virus has placed the US and UK authorities on their toes, and they are putting quarantine measures in place at airports to screen people coming into the country from affected areas.

“I do believe that the concern you see both inside China and internationally is a reflection of what we’ve seen in the past. 2003 was SARS, and a number of issues, where the government has been slow to respond out of fear of embarrassment or making things look worse than they are. And that reluctance to respond in a rapid manner doesn’t give the global community a secure feeling for this being managed inside China,” a senior State Department official said.

The UK Foreign Office has issued a warning to people to avoid traveling to Wahum and all affected places. A Foreign Office spokesperson said.

“In light of the latest medical information, including reports of some person-to-person transmission, and the Chinese authorities’ own advice, we are now advising against all but essential travel to Wahun.”

China has a reputation of concealing environmental crises from the public, in an attempt to avoid stirring tension and throwing the people into panic. The rest of the world is worried that it’s going to use the same method in managing this case of coronavirus, even though Beijing has shown willingness to share information with the World Health Organization (WHO) and the US government. There is also report that public transport has been shut in Wahum to curtail the spread of the virus.

The WHO has issued public safety advisory in light of the development, especially at a point when over 400 million Chinese people are expected to travel from around the world for the Chinese New Year celebrations.

Should Nigeria be worried?

In Nigeria, the Nigeria Center for Disease Control (NCDC) has sounded the warning, and the Port Health Services unit of the Federal Ministry of Health in Nigeria has been placed on alert and has heightened screening measures at the points of entry. The screening measures include checking temperature of arriving passengers. The statement from NCDC reads:

“The Port Health Services unit of the Federal Ministry of Nigeria has been placed on alert and has heightened screening measures at the points of entry. In China, exit screening measures have been enhanced for travelers from Wuhan city at the Points of Entry (PoE) since the 14th of January 2020.

“This includes temperature checks combined with provision of information and masks to passengers with fever, as well as directing symptomatic passengers to health facilities for follow up.”

Although coronavirus appears to be spreading currently through temperate borderlines, the origin is linked to the camel, an animal common in Sub-Saharan. Moreover, the number of Chinese nationals who have traveled from Nigeria to China for the Lunar Year holiday presents the tendency of human-to-human infection.

What’s Wrong with Manchester United?

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Wednesday night was just like many other nights in the recent history of Manchester United FC. Once again, #OleOut was trending on Twitter. It’s become a weekly trend enabled by consistent loss of matches that are evidently wearing the fans out. Burnley United had added salt to the injury, it was 0-2 at the end of 90 minutes, and three points went with the visitors. That’s 57 points lost by Man United since March 2019, while at the same time Liverpool FC has lost only two points.

It has been disappointing performances, stretched across seasons to the downheartedness of hopeful Red Devil faithfuls.

The problem started back in 2013 when Sir Alex Ferguson retired as Manchester United manager, after 27 years leading the club to domestic and European glory. Ferguson added 38 trophies to the cabin of Old Trafford, which includes 13 League titles, two Champions League titles, five FA Cups and four League Cups. The Scot set the bar so high that the club’s supporters leaned on pride to taunt other clubs.

Upon his departure, Search commenced for who will not only take his place, but keep the legacy that has brought pride and fortune to the club. Ferguson was asked to help the club choose someone who would fit into his shoes at Old Trafford. A task outside coaching that he did without much rambling – Ferguson anointed David Moyes to succeed him, and the board concurred.

“We unanimously agreed on David Moyes. David is a man of great integrity with a strong work ethic. I’ve admired his work for a long time and approached him as far back 1998 to discuss the position of assistant manager here. There is no question he has all the qualities we expect of a manager at this club,” Ferguson said.

Moyes accepted the appointed with gratitude, called it “a great honor” and promised not to disappoint the club.

“I am delighted that Sir Alex saw fit to recommend me for the job,” he said, “I have great respect for everything he has done and for the football club. I know how hard it will be to follow the best manager ever, but the opportunity to manage Manchester United isn’t something that comes around very often and I’m really looking forward to taking up the post next season,” he added.

The season came and tested Moyes’ managerial ability beyond his imagination. He put up a hard fight though, taking Man U to the quarter finals of the Champions League, and winning 19 League games which saw the team finished outside the top four. Moyes performance in the club could only be entertained for one season; he was sacked before he could apply other tactics that he knows.

The club went to the market once again in search of a manager, someone who would give the fans a reason to boast again if not a perfect replacement for Sir Alex. The searchlight pointed at Louis Van Gaal who was at that time, managing the Dutch national team. Upon his appointment, he too promised to perform the needed miracle that would bring back the fading glory.

“I too have big ambitions. I’m sure we will make history,” he said.

“Making history” came with a lot of hurdles that LVG was aware of, and it depended more on Man U’s board than he himself.

“They had seven players over 30; we spoke about that at the job interview. In my first year, we qualified for the Champions League. In my second we won the FA Cup,” LVG said after losing his position as the team’s head coach.

The Dutch did not stay long to add to the FA Cup. On November 21, in his second season, Man U was second on the League table, just a point behind the leaders and eventual winners – Leicester City. There was hope the League would return to Old Trafford until their next five games killed it, United lost 13 points and in the same period were eliminated from the Champions League.

That was it, the Glazers had had enough. Following the disenchantment and grumbling from fans, the board made contact with Mourinho, and Van Gaal became part of history of managers who were sacked at Old Trafford.

In May 2016, Mourinho signed a three-year deal as manager of Manchester United. In his first season, he won the Community Shield, the League Cup and the UEFA Europa League. The hope came back in a thrilling way; finally the Red Devils have a reason to boast again. So they thought until the 2017/18 season, when the events in the fields became disheartening once again.

At the end of 2018, Manchester United was 19 points behind League leaders, Liverpool, and was sixth in the table. The performance of the team was described as the worst in the history of the club. Mourinho spent £400 million on 11 players; he had no excuse not to succeed. In December, Mourinho joined the list of managers who failed to fit into Sir Alex Ferguson’s shoes and were shown the way out by the Club’s vice president, Ed Woodward.

In January 2019, the club was in the market once more looking for a replacement. A United statement said: “A caretaker manager will be appointed until the end of the season while the club conducts a thorough recruitment process for a new, full-time manager.” Ole Gunnar Solskjaer became the caretaker manager and eventually, was made the full-time manager.

In his early days as Man United coach, the tides turned to memorable victories. The former Man U player recorded six Premier League wins in a row, prompting the song, “Ole’s at the wheel” by Red Devils’ supporters. The enchantment prompted the appointment of the Norwegian as the full-time manager. The restoration of faith in the team was dramatically based on outstanding performances, one of such, the remarkable 2-1 away victory against Juventus in the 2018/19 Champions League group stage.

But when they thought the glory is coming back, the wind of disappointment came with a full force and blows even the past record into shreds. It has been loss upon loss since the impressive start of Ole, and the fans are not having it anymore. The chronicle of managerial performances at the Manchester club is begging a question: What is wrong with Manchester United?

Managerial chairs have been reshuffled, players bought and sold, yet it appears that the post-Ferguson era has been spent so far on failed experiments. Some say it goes beyond what happens in the field. The Glazers and Ed Woodward have been fingered, and their method of operation has been criticized.

Managing director of the Americas at 21st Club, AJ Swoboda blamed it on the front office being led by Woodward, a former investment banker who had no previous experience in football business. He got into the game by helping the Glazers’ family purchase Man United. It is believed by many that with Woodward at the helm of affairs, United still lack the needed office structure that other clubs in the Premier League like Liverpool and Manchester City used to rise to the top.

Manchester United still doesn’t have a sports director like many other big clubs in Europe do. Liverpool, for instance is noted for investing in analytical decision making, enabled by Ian Graham, the team’s director of research. This kind of think-tank office has critically analyzed decision-making issues and come to the right conclusions.

Swoboda said: “In United’s case, there is a pretty big question of what is really driving inefficiency – i.e. the coach or front office operations? I’d be inclined to argue the latter given all the coaches that have come through since.”

Some Nigerian Banks Could Buy Lending Startups To Meet LDR Target

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Most Nigerian banks cannot meet the 65% LDR (loan to deposit ratio) which the central bank has set. They have less than 10 weeks to close the gap. As I look at the data, I am beginning to think that some lending startups could be on play: Acquisition. Why? Bank stocks are rallying and if that stays, banks would have momentum to shop! The alternative of rejecting deposits makes no sense.

The Central Bank of Nigeria (CBN) increased the minimum loan-to-deposit ratio (LDR) of commercial banks from 60 percent to 65 per cent in the latter part of 2019.  According to a Bloomberg report, the measure was among a raft of regulations aimed at forcing banks to boost credit, mainly to farmers, small-and-medium-size businesses and consumers.

The loan-to-deposit ratio (LDR) is used to assess a bank’s liquidity by comparing a bank’s total loans to its total deposits for the same period. The LDR is expressed as a percentage. If the ratio is too high, it means that the bank may not have enough liquidity to cover any unforeseen fund requirements. Conversely, if the ratio is too low, the bank may not be earning as much as it could be earning.

According to the report, Nigeria’s banks are some of the most reluctant lenders in major emerging markets, with an average loan-to-deposit ratio below 60%. That compares with 78% across Africa, according to data compiled by Bloomberg, with 90% in South Africa and about 76% in Kenya. Compare this with developed markets such as the UK, which according to Statista.com, states that Shawbrook Bank’s loan to deposits ratio on the British market between 2012 and 2016 increased from 74 percent in 2012 to 102.7 percent as of 2016.

Sure, the big lending startups may be expensive to absorb. The smaller ones may not have enough user base to justify acquisition. Yet, the banks could be attracted to their technologies as some of the low-tier banks have really nothing for retail lending. Using the technologies and the brands, they could ramp up to meet CBN target. I do think acquisitions and acqui-hire in the neighborhood of $7 million would trigger great Easter and Sallah for some of the mid-tier startups. Yet, CBN can postpone the date when the banks lobby for more time! This is Nigeria, after all.

Lending Rates in Nigeria (source: TechCabal). 

Tekedia Mini-MBA – An Industry Expert To Lead The HR Management Session

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When we released the Tekedia Mini-MBA program structure, Human Resources Management was not there. If you can weave a triple helix of people, process and tools management systems, you will notice that People is catalytic. Why? Going back to the classical factors of production, labour is a critical factor for location and localization of firms (chapter 3 in AO Lawal’s Economics textbook in secondary school). To attract, retain, motivate and promote human capital is one of the most important elements that drive competitiveness and organization productivity.

In my undergraduate business course in FUTO, the professor had a topic, Engineer Turns Manager; he posited on treating workers well, in order to maximize derivable output. The professor, Prof Onwuka, a professor of mechanical Engineering, who just finished his MBA then, put everything in an optimization equation; it was magical how central humans can be in commerce.

Ladies and gentlemen, our Mini-MBA would not be complete without a session on Human Capital Management. We have found a leader who will anchor it. Uchenna Anyanwu was GM Human Resources in one of Africa’s largest companies – the Halogen Group – which employs about 17,000 people. He later became Group Talent Director in Redslate, one of Africa’s finest experience companies. Today, he is the Managing Consultant in talent-focused advisory firm, Talgen Business Solution. A member of the HRD, the guild of directors in the human resources industry, he will take us into that HR management excursion.

If you have not registered, do so right away.

How To Register: 

  • PayPal: follow this link and pay $140 US dollars.
  • Bank transfer (Nigerian naira): Pay N50,000 into any of GTBank 0114016493, UBA 1019195493. Account owner: First Atlantic Semiconductors & Microelectronics.
  • Flutterwave: follow this link (naira) or this one (USD) to use your Verve, Visa, Mastercard, Amex, etc cards across Africa and beyond (you can use same links for other currencies, please ask for exchange rate before payment if not on Naira or USD)..

After payment, email tekedia@fasmicro.com with participant’s name and email to complete the registration.