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Of Advertised Roles, Recruitment by Referral, and the Perception Problem

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By Obinna Ejide

I know two young men, Peter and Paul (not real names). Peter spent many hours in many months preparing for the Graduate Record Examination (GRE). He attempted the exam thrice before getting a score competitive for consideration into a fully-funded PhD programme abroad. He also submitted applications to over 10 schools worldwide before he was finally awarded a scholarship to a university in the US.

But Paul? Paul was in the comfort of his office in a high-brow street in Nigeria’s commercial capital, Lagos, when his former lecturer on Postdoc in the US mailed him, referring him to a fully-funded Masters and PhD programme in one of US’ finest universities. He would later recommend Paul for the programme, too. Paul had not sat for the GRE; he would later take one month break to prepare for the exam and ace it with a high score at the first attempt. But one application and—jackpot! He was offered a provisional admission. Remember Peter and Paul.

Life is not fair, is it? No. But that is not the issue.

Perhaps the above story is what plays out in some recruitment systems. Openings for roles are advertised in the media, members of the team requesting staff reach out to their first degree connections, asking for referrals, and perhaps one or several referrals are interviewed and a candidate amongst the referrals is selected for the role, right? Your thoughts echo mine. Do recruiters like this recruitment technique? I think they do, because it saves them time and other resources. Do the hires from such recruitment method do well in their assigned roles? That does not bother me now, because I feel that is not the right question. The right question now, I think, should be, is such a recruitment method free and fair?

Just as in an election, where those who are entitled to vote have the right to vote and are free to make their choice candidate(s), likewise, employers do have the right to pick whichever candidate(s) they deem fit for vacant roles. On the other side of the table, it is interesting to know that, as with candidates in an election, too, it is only fair that all candidates have equal rights (opportunities) to be selected. So, a 2:1 candidate without “connection” should stand the same chance of securing a job for an advertised role as another [candidate] with similar qualification whose friend or relative is a staff in the organization open for applications. Yes? What does Nigerian labour law say?

Let me say first, that Nigerian labour laws need to be revised and given due consideration when dealing with stakeholders in a recruitment process, but a peek at Part 1 of the Nigerian Labour Act Chapter 198, Laws of the Federation of Nigeria 1990, throws a light on what is expected of a recruitment process:

“24. (1) If any person is desirous of recruiting-

(a) for himself or any other person; or

(b) for any association of employers; or

(c) for a public authority; or

(d) for the government of any country outside Nigeria, the services of any citizen as a worker in Nigeria or elsewhere, he may apply in writing to the Minister giving the particulars specified in subsection (2) of this section.

 

(2) The particulars referred to in subsection (1) of this section are-

(a) the number of workers required;

(b) the place where the work is to be performed;

(c) the nature of the work;

(d) the wages to be paid;

(e) the duration of the proposed contract; and

(f) whether or not it is desired to obtain the workers through a recruiter.

My question is: given its clandestine nature, is recruitment via referral a transparent one? I think recruitment via referral that satisfies the extant labour laws given above would be adjured transparent, because the law is silent on the communication of the open role(s) to the public. Only the Minister, I see here, is required to be advised about the recruitment.

Perhaps, there are other laws I am oblivious of: update me if necessary.

The law itself suggests that tax evasion may be one of the reasons many companies do make their recruitments secret in that manner. But beside this “cost-benefit”, what other advantage do they gain? I hope you have not forgotten about my friends, Peter and Paul, already. Paul, the “lucky guy”, had a strong academic performance and aptitude for learning. In fact, he graduated tops in his class during his undergraduate studies. He had, at that time, too, participated in inter-university competitions, and was also awarded a scholarship for undergraduates by a multinational company.

I won’t fail to mention, too, that he also kept in touch with his seniors, including his former lecturer on Postdoc in the US, telling them about his interest in pursuing a postgraduate program away (perhaps, one would say we have found that missing “connection” link, yes?). But that is not the point; the point is this: there was already an evidence of success hoped for in the role of the postgraduate student desired by the university before a formal consideration was made. You see, referral, on the part of the referrer, comes with an additional risk: the risk that your candidate would not perform as well as expected, which would raise questions about your sense of judgement or motive as a staff or, perhaps, an aspiring leader, for referring the candidate—because it is expected that you should tell, from the onset, whether your candidate is a good fit for a role.

Call it Reputational Risk. Beyond knowing Paul as that young man who was interested in a postgraduate program away, Paul’s former lecturer knew his abilities to perform on the given role. The risk increases when you single-source the role; this method of recruitment is often characterized in roles that involve highly-technical job responsibilities to be delivered over a specified period of time.

So, recruitment via referral—the candidate just has to be perfect to make it right. That is what recruitment via referral is or, at least, should be. The other option is to take a chance on an unknown candidate out there and believe he/she is worth the risk.

But the advantage of recruitment advertised with no need for referral letters required from the onset is not [only] that every qualified person stands an equal chance of getting selected, [because the cognitive bias of the recruiter may still annul the equality effect that such open recruitment would have dressed the recruitment process]; for instance, I have heard a recruiter in the management consulting space say she does not like hiring bankers for new roles because, more often than not, the new (former banker) hires revert back to their former profession after a short while.

This should bother us, and I also think fact checks need to be made on such claim. But lest I digress—an advantage of an advertised recruitment without request for referrals, I believe, is that it creates more choices for people to take chances on. A young man/woman who is in a remote village somewhere in Nigeria can dream of settling down in Lagos, Port Harcourt, Abuja, Enugu or Kano simply because a firm advertised their recruitment online. Peter was able to dream of flying over many rivers and seas to pursue an international degree simply because openings for a postgraduate role in a far-away land were advertised. It took him 10 attempts, you may say, but that one jackpot in a thousand trials is an attestation that advertised openings are not surreal real, that everything is not by “connection”.

But if every job seeker is encouraged to adapt to what some see as the “changing nature of recruitment”, and organizations react and take their flirtation of recruitment via referral beyond romance, and make a stronger commitment to it by embedding it in the core of their recruitment strategy, in Nigeria, I foresee a future where there would be a rise in the number of qualified but unemployed graduates, and dearth of professionals in the various sectors of the economy due to the singular reason of perception management. I mean, a massive flux of talents to abroad would be witnessed because there would be a perception problem that “there are no opportunities within until you know someone”, even when the opportunities may be present. And it would become a huge cost to bring home Nigerian professionals abroad—and I refer to these expatriates as “the black neo-colonials”—when such is the situation.

For a sustainable development in recruiting, this is the time for organizations to do a forecast of the cost-benefit analysis of both recruitment methods to predict their future impact in societies.

Enhancing Team Performance Through Positive Team Culture

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By Kalu Ndukwe

Working in teams is an important approach that helps to achieve more result, than that which is obtainable when employees are left to work individually. This is one of the reasons that drive organizations to form various teams for the performance of various tasks. The formation of work teams involves bringing together, individuals from different backgrounds who have diverse behavioral traits and capabilities. This is the singular advantage of team that makes it possible for it to lead to better performance. Different individuals working in a team, come with different perspective to a given task. These various perspectives, taken together, form the view of a team.

This sort of arrangement, however, does have the inherent potential of bringing up lots of interpersonal challenges. The reason problems do come up in teams is not because working in teams is problematic per see, but because working in teams demand more than using the ideology and approaches that is applicable, in the case of an individual working alone.

An individual may impose a matching order on self while working alone, to do things in a certain manner in which the individual feels will assist in better outcome. This can be done with a good measure of successful implementation, even without consultation with others or adequate assessment of how others might be affected by that exclusive self decision. But when it comes to working in teams, it’s quite a different thing. And one of the reasons dysfunctional issues will occur in teams is the attempt to adopt, while working in teams, the approaches that work well while working in isolation from a team.

Teamwork wins markets

Enhancing Positive Team Culture

The most important work of a team should focus on driving team’s effort towards the team’s objective. Positive team culture entails thinking and actions which foster synergy among team members, and drive joint effort toward the accomplishment of the goal of the team.

One reason a team that is made up of highly skilled individuals, could perform poorly is the pursuit, by an individual, to show how she or he is better than others in the team. To prevent this, demands that the thinking and actions of team members should be team-oriented. This also requires that management’s effort should support synergy among team members. To this end,

  • Team members should understand that the reason they are in a team is to support the overall team effort to achieve the stated objectives.
  • Individual team members should know that they are not in a team to showcase how better they are over other members of the team: a team is often formed by engaging persons across different levels of operation and administration. In this case, the team already knows the profiles of the team members. This should not be a problem. But it does causes problems when those who feel they are better or higher in position chose to lord it over other team members. Teamwork is famous for its potential of leading to high performance through mutual learning and mutual support by team members. When individual team member focuses on making other members see how he/she is better than them or how bad others are, compared to him/her, it discourages team learning. Making others see how bad they are only make the other persons feel insecure. They will go any length to oppose being made to look small. And if they lack what it takes to retaliate engagingly, they will simply use avoidance. If this is not addressed, team performance suffers the setback.
  • When individuals in a team, are rewarded based on individual’s contribution, it encourages competition which will not be healthy for the team. One of the important purposes of teams is to encourage interpersonal support in capability enhancement. This will be neglected when team members compete with each other. Teams should be rewarded based on team’s performance to encourage members to support each other.
  • One of the major causes of conflicts in a team is how under-performance by a team member is handled. Among the rationales for merging highly skilled persons with lesser skilled individuals, in a team, is for the lesser skilled individuals to become better by working with the others that are highly skilled. That a team member’s performance falls short of expectation is exactly why such a person needs support from the more skilled members to become better. Under-performance in teams should not be met with unhealthy criticism.
  • Teams should routinely engage in self assessment that is aimed at identifying loopholes. This should be promptly addressed by constructive team deliberations aimed at identifying the causes of the anomaly and suggestions of the way(s) to improve performance. In this way, the team is learning collectively and individuals don’t feel too intimidated to approach others to share challenges for fear of being made to look small (i.e. unhealthy criticism).
  • A team needs good communication to thrive and become productive. The points above show that positive team culture encourages better communication among team members. In the absence of this, team members, find it uneasy to communicate with each other in a productive manner.

In summary, the success or failure of a team depends, not so much on the caliber of persons in the team, as in the manner in which it goes about the task it seeks to achieve. A team is apt to succeed when all persons involve see reasons to convince themselves that it’s important to see each other as stakeholders saddled with the task of showing other members regard due to them; mutual support for the members of the team in addressing challenges; and in promoting the interest of the team over individual interest.

Creating Prosperity through Investment in Non-Consumption Economy

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Alaba market (Lagos State, Nigeria)

By Nnamdi Odumody

Most of the focus by companies and organizations when making investment decisions are based on the consumption economy which targets existing consumers that have the capacity to purchase products available in the market. Innovations such as those which sustain existing product innovations and those which improve efficiency such as those of the Fourth Industrial Revolution like  Robotics, Internet of Things, etc, do not create new markets or enhance prosperity as they don’t create new jobs, rather they eliminate the need for some of them.

But immense opportunities for wealth creation exist in the non-consumption economy which focuses on why potential consumers cannot purchase and use products or services. Four barriers are responsible for consumers not consuming products which will enhance their progress. They include not having the skills necessary to consume existing products available in the market, lack of purchasing power to afford the existing solutions in the market, inaccessibility of existing products to reach potential consumers, and time constraints which prevents non-consumers from benefiting from using available solutions.

Nonconsumption is the inability of an entity (person or organization) to purchase and use (consume) a product or service required to fulfill an important Job to Be Done. This inability to purchase can arise from the product’s cost, inconvenience and complexity, along with a host of other factors—none of which tend to be limitations for the rich, skilled, and powerful in society. For its part, a Job to Be Done arises when an entity is struggling to make progress in a particular circumstance, such as when someone gets sick and tries to recover. If there are not adequate facilities that can aid their speedy recovery, then that person is a non-consumer of basic health services.

Customer dissatisfaction from consumption of existing products or services is another key determinant in why people will prefer to remain as non-consumers. An understanding of what your product or service will do to the customers who are purchasing it is essential in determining whether your innovation will succeed in the marketplace.

More than 85 percent of Kenyans didn’t have access to financial services before the introduction of Safaricom’s MPESA mobile money platform which enables the storage, transfer and saving money without owning a bank account. MPESA has enabled more than 22 million Kenyans to perform financial transactions and access loans as well as insurance. It processes about $4.5 billion in monthly transactions and has created jobs for more than forty thousand agents.

Alibaba knew that the culture of its Chinese consumption market was different from the West where Amazon was dominant. It decided to create a niche that would allow merchants of Chinese products to sell directly to potential consumers which resulted in jobs for ten million small business owners and billions of dollars in revenues.

Emerging market economies such as Africa, Middle East and Asia have immense potentials for savvy entrepreneurs who target the next billion consumers at the base of the pyramid in these markets that desire products and services to help them achieve prosperity.

Unemployment in Nigeria – Desperate Times Call for Desperate Measures

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It is so pathetic each time I see different job seekers going helter-skelter for an invitation that only requires the service of just few hands. These job seekers spend thousands of Naira daily on transportation especially in a highly dense state like Lagos where transport fare hike is ever increasing. The state of the Nigerian economy is not helping matter either; this further buttresses the point why “Job Seekers” should put their destiny in their hands.

As the popular saying goes:  “Your wealth is in your hands”

Recently, I went to connect with an old colleague at a popular outsourcing firm in the Lagos metropolis, what I saw struck my nerve. The army of job seekers trooping in and going out was like a hit back to back.

These sets of graduate cuts across all major disciplines in the universities and as well major grades like First Class, Second Class Upper, and Second Class Lower. I couldn’t help but wept inside, and asked myself this, “Is this the true purpose of our tertiary education?”  Well, my answer is NO; it wasn’t, because I believe education is light.

Oh you Nigerian Graduates, this is the time to wake up from your dreamland as the tide of things has changed. Technology has taken over. Don’t be deceived by your certificate because it’s a means to an end, and not the end itself. Awaking the spirit of “I can do it” in you. Take your destiny into your hands. Face your worst fear and conquer it for good. You aren’t meant to attend universities, paid high tuition fees and afterwards be a slave to jobs whose income can barely feed you for the month.

We have surge of unemployed graduates littering every nooks and crannies of Nigeria right now. This is no joke. In fact, it’s surging daily with new sets of fresh graduates completing the NYSC coming into the already saturated job search market, and guess what? The universities keeps admitting more potential graduates yearly.

Proposed Solution

The major solution to the unemployment chaos bedeviling our country is to look inwards and be REALISTIC about life. We are in the era of Information Technology where you can learn so many high paying skills and be living comfortable with such SKILLS for life. Yes, I repeat for life. A kind of skill that can generate you at least 6 figures monthly.

What skills are they? They are digital skills itemized below:

  1. Social Media Marketing
  2. Copywriting
  3. Market Research Reports Writing
  4. Leads Generation for Companies
  5. Amazon Kindle Book Publishing
  6. Graphic and Book Cover designs
  7. Freelance ghostwriting
  8. Audio Transcription
  9. 3D Animation
  10. Software Design and Mobile App Development

How to Learn About These Hot Skills

Make a research with your internet; make your findings of the skill that you love doing. For instance, I’m great in Copywriting and Market Research report; hence I went for them and learn it through some paid platforms like Alison and Coursera.

If you do not have resources to pay for these sites, you can still learn; go to YouTube and learn as much digital skills as you can. Believe me YouTube has all your answers to digital learning skills. We’re in the internet age where soft digital skills rule the world. Don’t die in servitude all in the name of I’m a “graduate” cliché. The truth is jobs are scarce now! Take your charge of your destiny and build it to your own world. The ball is in your court today.

The Untapped Sector of the Nollywood

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By Ozioma J. Okey-Kalu

People usually feel dismayed each time I tell them I don’t watch Nigerian movies. Nollywood fans are always quick to judge and attack me before they hear my reasons. Some people say I don’t appreciate what is ours. Others believe I want to copy the western culture. And then there are those that can’t really say why they judge me. But the truth is, I don’t watch Nigerian movies because my children don’t watch them. I watch movies with my children so I watch what they watch (now ‘watch’ is everywhere).

Someone once told me that Nigerian movies portray our customs and traditions, which we have to hand down to our children and our children’s children. I don’t debate this at all. But are those aspects of our culture and tradition portrayed by these movies what our children need to learn about before they turn 18? I hope someone has a good answer to this.

Someone else told me that Nigerian movies are good because they will teach our children that people are bad. Or should I say, “The world is bad”? This one got me. I protect my young ones without telling them that there are bad people around. They will learn this when the time is right. Besides, I don’t want my children to say “No, thank you” because they believe that the old woman that offered them treats is a witch, or that the gift has been poisoned or bewitched. Worst of all, I don’t want my children to believe that another human being holds and manipulates their destiny. Let them grow up in their innocence, make their mistakes as they work towards their independence and then learn from life experiences, without looking for who to blame.

Another person told me that Nigerian movies teach people about our societies and how they operate – especially on the virtues of hard work, critical thinking, honesty and other ones that Nigerian culture is known for. This is so true and that is why I’m writing this article.

Now, the main reason I don’t watch Nigerian movies is because my children watch movies made for people of their age, which Nollywood is yet to go into. Yes, Nollywood produces only adult movies. This is one of the reasons some parents keep televisions in their bedrooms so they can watch African Magic and another television in the sitting room for the children to watch Cartoon Network and other channels that have kiddies’ programmes. These children’s movies are non-African, or rather non-Nigerian, which could have an adverse effect in the long run.

One major disadvantage of our children watching only the movies made by other countries is that they are learning the cultures and traditions of others. Not that I am against this, but we also need them to learn about us. Today, instead of our children learning about the cunning tortoise and the price he pays for his lies, they are learning about ogres that fall in love with princesses; instead of our children learning about the different ethnic groups in Nigeria and their past and present heroes, they are learning about Metro City and Gotham City and their superheroes; and instead of learning about Ojadiri that was a good wrestler, they are learning about Spiderman that can crawl on the walls (mothers will always remember the apprehension that comes whenever their children start playing ‘Spiderman’). Ok, my children love Spiderman and the members of the Justice League (told you I watch movies with them) so I am not against Hollywood kiddies’ movies. But, I want more.

This call is for graphic artists, script writers, hi-tech experts and any other person interested in this – WE NEED NIGERIAN CARTOON NETWORK. We need our children to be considered by the Nigerian movie industry. We are getting tired of the 18+ movies everywhere. We need Naija cartoons with Naija flavours. Our children also need to learn about their societies through our local kiddies’ movies. I personally want to see Nigerian cartoon movies in the market.

This is quite achievable if only the right people will come together to pull it off. Nigeria has a lot of graduates in Fine and Applied Arts, Theatre Arts, English, Computer Science, Computer Engineering and so many other fields that can work together to make this dream a reality. There are also a lot of non-graduates that are talented in 2D graphics – I see a lot of them in art shops on the streets. These people should be encouraged to make this dream a reality. They can go for further trainings to fully equip themselves before venturing into this new area. There are so many online courses – some of them free – on cartoon animation. I stumbled upon one in Udemy, and another one in Cousera. Those interested should look up these courses and other trainings and go into this virgin and ripe area in Nigerian movie industry. Let’s, for now, stop thinking about the unemployment rate in Nigeria and start finding those untapped areas. Let our talents, trainings and aspirations be put to work.

I believe that when African Magic Junior and Naija Cartoon Network come on air, I will start watching Nigerian movies.