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Recognising Taste & Smell as Trademark in Nigeria: Protecting Trade Secrets

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By Ifeanyi Emmanuel Okonkwo

Trademark in Nigeria means a mark used or proposed to be used in relation to goods. A mark itself, as recognised and defined by the Trade Marks Act (TMA) 1967 indicates ‘a device, brand, heading, label, ticket, name, signature, word, letter, numeral, or any combination thereof’.[1]

The above definition, unfortunately, does not cover brands of taste and smell. So why companies may protect their names, signatures, et al, from infringement, a germane aspect of their trade, a brand-taste/smell from which they are known for, is exposed to commercial exploitation.

Indeed, to protect itself, Companies embark on ‘Restraint of Trade’ contracts with employees, affiliates and agents. But we know the sad realities of such contracts – unless they fall in line with public policy and are found to be reasonably necessary, such contracts are usually judged void. When the blue pencil rule is applied in interpreting such restraint clause, what is often left may just not be enough to protect the trade secrets of the proprietors. Besides, why should the law hesitate to protect the rights of every free citizen to participate in trade? Indeed, and truly, sometimes, the restraint of trade clause is not the best of methods. How best then can we protect the trade secrets of a proprietor/employer?

The Trademarks Act essentially is there not to restrain trade/traders, but to protect and promote trade. It is an Act that protects the right to use one’s invented trade mark to the exclusion of others. The owner of such a mark could, of course, assign or licence another to use the mark. The point is that the consumers are not deceived into mistaking the origin of the goods of the proprietor. That way, the proprietor’s customers are protected, and so is the proprietor’s goods, goodwill, and accruable profits.

Suppose then, that the Nigerian TMA defined a mark to include smell and taste, the consequence would be positive. Thus, even when an employee leaves the employer’s company, that employee cannot produce the same product of the employer nor a confusingly similar or identical product. This is because the TMA protects against the use of such mark or confusingly similar marks.[2] Any such mark must be distinctive of a registered mark. 

The Problem

Now, apart from the fact that the Nigerian Act did not define a mark to include taste and smells, there is another problem. The problem here is that a mark sought to be registered, has to be presented or placed in a graphical manner. Such is the necessary interpretation of regulation 23, 24, 25 and 30 of the Trade Marks Regulation (TMR).

The problem is not unknown to developed countries. According to Cornish, Lleweelyn and Aplin:

smell marks face even greater difficulties. When the smell is the main object of the product (as with scent or an air freshener) it should not be capable of being a trademark at all. Even when it is secondary additive (detergent, shampoo, notepaper) it is registrable only on very strong evidence of recognition as a trade mark, assuming that in some way the applicant has complied with the ‘graphical representation’ requirements set out in Sieckmann (2003) R.P.C 38 ECJ’[3]

While it is easy to represent such marks as names, letters, numerals, even colour in the space provided in Form 5, Some have argued that it may be practically impossible (I have used may because I do not believe in impossibilities) to represent a smell or taste in the space provided and present same online. Submitting in person however, may be much easier than through online submission. This is because the product could be glued to the space and covered. Upon opening, the nostrils of the Registrar are visited by the smell. Same can be said when the product is tasted. Now the application makes it clear that what is sought to be registered is not the product but the smell or taste.

Truly, sounds, smells, taste and touch have been successfully recorded and registered in the foreign practice of trade marks. Accordingly, Lea and Cornford assures us:

‘Smell marks are recorded both as having been registered, such as ‘the smell of fresh cut grass’ for tennis balls, and as having been refused registration, such as the ‘smell, aroma, or essence of cinnamon’ in relation to furniture… However, the ECJ in Sieckmann, whilst confirming that smells may act as distinctive signs, appears to have rejected all current practical methods of representing them graphically.’[4]

It is to be noted that the requirement of a graphical representation is a condition established by the Trade Mark Laws of these Countries. Unfortunately, the Nigerian TMA did not expressly provide for such. The graphical representation is a consequence of the Trade Marks Regulations.

Kerly brought out the full fact and implications of the Sieckmann case. He reported:[5]

‘In Sieckmann, the application was to register an olfactory mark comprising “the pure chemical substance methyl cinnamate ( = cinnamic acid methyl ester)” and the structural formula was provided: C6H5-CH=CHCOOCH3. In  addition, Mr Sieckmann gave details where one could obtain the chemical, he submitted with his application an odour sample of the sign in a container and stated that the scent was usually described as ‘balsamically fruity with a slight hint of cinnamon’. The ECJ answered the various questions referred to it in the following way. First, it stated that a trade mark may consist of a sign which is not in itself capable of being perceived visually, provided that it can be represented graphically. Second, so far as the graphic representation is concerned, it laid down the requirements that it must be clear, precise, self-contained, easily accessible, intelligible, durable and objective. Third, the ECJ stated that, in respect of an olfactory sign, the requirements of graphic representability are not satisfied by a chemical formula, description in written words, deposit of an odour sample or combination of those elements’.

Kerly went on to provide his view on the matter on pages 17-18:

‘In the light of those emphatic statements one may ask: how else can one attempt to provide a satisfactory graphic representation of an olfactory mark? There are some possibilities which Mr Sieckmann did not put forward, such as defining the odour by reference to accepted standards of classification for odorants such as Zwaardemaker, … but it is very difficult to find any alternative which would satisfy the requirements laid down by the ECJ. The practical effect of the Sieckmann judgement is probably that it is impossible to obtain a valid registration of an olfactory mark unless or until the requirements for recording the ‘sign’ in question are changed to allow representations other than purely graphic or descriptions in words’.   

Kerly concluded that the same fate befalls a taste mark. It is to be noted that the major reason behind the graphical presentation is certainty. There has to be certainty to even a lay man as to what is sought to be registered. 

The Way Forward

As far as signs/marks of smell and taste are concerned in foreign countries, the ECJ has made their registration almost practically impossible. That fate however, is not and should not be the same for Nigeria.

First, our deduction of the ‘graphical requirement’ is traced to the Regulation which can be amended easily by the Minister of Trade and Commerce.

Secondly, it is my hope that the IPCOM bill sought to be passed would redefine the meaning of a mark and trademark to include smells and taste. That way, many of the problems on restraint of trade will be alleviated if not totally solved; proprietors can be fully protected; and employees/traders can enjoy the fullness of their rights to work/trade.

 

[1] Section 67 TMA.

[2] Section 5, 11, 13 TMA

[3] Cornish, Llewelyn and Aplin, Intellectual Property: Patents, Copyright, Trade Marks and Allied Rights (7 edn:

Sweet & Maxwell) 2010, p. 738 paras. 18-34.

[4] Gary Lea & Peter Cornford, Trade Marks: law and practice (3rd edn: Jordans, 2012) Pp. 27-28.

[5] Kerly’s Law of Trade Marks and Trade Names (14th, edn: Thomson; Sweet & Maxwell) 2005, p. 7

Jumia Files IPO Papers in New York, Has 4 Million Customers

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Jumia has done it: it has filed paperwork at the NYSE to go public. Last week, I wrote that its IPO was “imminent” after it hired an NBA superstar:  “It is very evident that Jumia will like to list in U.S. as early as possible. How? It has brought Andre Iguodala into its Board. Andre plays for Golden State Warriors, an NBA team. I do think with Andre, Jumia will lift its brand in U.S. as it pushes for the journey to IPO, possibly in U.S.”

Pan-African e-commerce company Jumia filed for an IPO on the New York Stock Exchange today, per SEC documents and confirmation from CEO Sacha Poignonnec to TechCrunch. 

[…] Poignonnec would not pinpoint a date for the actual IPO, but noted the minimum SEC timeline for beginning sales activities (such as road shows) is 15 days after submitting first documents. Lead adviser on the listing is Morgan Stanley .

“You’ll see in the prospectus that last year Jumia had 4 million consumers in countries that cover the vast majority of Africa. We’re really focused on growing our existing business, leadership position, number of sellers and consumer adoption in those markets,” Poignonnec said.

Jumia was founded in 2012 and has gone through metamorphosis. It has operations in about 14 African countries with services across many digital sectors like food delivery, hotel booking, ecommerce marketplace, etc. Nigeria remains the heart of Jumia business. With only 4 million customers across Africa, the private sector unicorn ($1 billion valuation) it was baptized with few years ago, post-MTN investment, may be a tall call in the public market.

Jumia has not yet turned a profit, but a snapshot of the company’s performance from shareholder Rocket Internet’s latest annual report shows an improving revenue profile. The company generated €93.8 million in revenues in 2017, up 11 percent from 2016, though its losses widened (with a negative EBITDA of €120 million). Rocket Internet is set to release full 2018 results (with updated Jumia figures) April 4, 2019.

Google unveils Google Hotels for hotel search and last-minute booking on lodging

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Few months ago in Harvard Business Review, I wrote that doing anything that Google or Facebook can decide to do may be dangerous for African startups. With their unlimited resources, they could run you out of the roads. Yes, as ICT utilities, these entities are the entry and exit points in the digital communities. That makes me wonder what happens now that Google Hotels will help us search hotels, book hotels and even last-minute ones.

Flying under the radar in travel news, Google quietly released its own hotel search and booking site last week. Aiming to compete with other hotel booking sites, as well as services like Airbnb, Google Hotels also offers last-minute booking on lodging.

In a blog post written on March 7, Richard Holden, Google’s vice president of product management for travel, wrote that one key benefit of using Google’s hotel booking site is the company’s well-known search functionality. For example, machine learning powers a filter to search for hotel deals. Plus, Holden wrote, “You can also view a hotel’s highlights—like a fancy pool, if it’s a luxury hotel, or if it’s popular with families—with expanded pages for photos and reviews curated with machine learning.”

The convergence is here and indigenous players like Hotels.ng and Wakanow must elevate their games if they hope to win in these largely commoditized digital businesses where what really matters is who can help me book a room in a hotel at the cheapest rate possible!

We’re Looking for Software Developers in Digital Logistics Pioneer, Kobo360

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Kobo360

We are looking for software developers in Kobo360 to help as we build a G-LOS (global logistics operating system). Kobo360 raised millions of dollars from World Bank IFC in Dec 2018. Join Africa’s leading digital logistics company. Details on how to apply below; notice, no degree requirements but you must be great to make it without one.


We require young, smart and highly motivated software developers that help in our mission of developing a Global logistics operating system (G-LOS).

The candidate will be actively involved in developing new products and suggesting improvements to our existing solutions in line with business and functional needs.

Do you have at least three years experience of professional experience as a Software Engineer, writing code for web applications, data initiatives, core services, or mobile products?

Are you comfortable writing codes in Node, PHP, Angular, React, PHP, and Python? And also familiar with SQL and NoSQL stores and enjoy learning new languages, frameworks, and technologies?

Kindly send your CV to careers@kobo360.com


About Kobo360

Kobo360 is a tech-enabled digital logistics platform that aggregates end-to-end haulage operations to help cargo owners, truck owners and drivers, and cargo recipients to achieve an efficient supply chain framework. Through an all-in-one robust logistics ecosystem, Kobo uses big data and technology to reduce logistics frictions, empowering rural farmers to earn more by reducing farm wastages and helping manufacturers of all sizes to find new markets. Kobo enables unprecedented efficiency and cost reduction in the supply chain, providing 360-visibility while delivering products of all sizes safely, on time and in full. The Kobo mission is to build the Global Logistics Operating System that will power trade and commerce across Africa and Emerging Markets

Tax Liabilities of Educational Institutions in Nigeria – The “Public Character” Twist

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By A.S. ABDUL ESQ. 

In a recent decision, the Court of Appeal (COA) in the case between Best Children International Schools Limited (BCIS Ltd.) and Federal Inland Revenue Service (FIRS) affirmed the decision of the Federal High Court (FHC) that BCIS Ltd is liable to Companies Income Tax (CIT) notwithstanding its status as an educational institution. This decision was reached after the court considered the mode of registration of the school and found that its business objective was to make profit coupled with the fact that it was set up as a limited liability company rather than a company limited by guarantee.

Background

Although the position of the law seems clear on the taxability of educational institutions, the recent COA decision on the subject matter has cast a doubt on the true position of the law. A swift examination of the relevant sections of the Companies Income Tax Act (CITA) and the Companies and Allied Matters Act (CAMA) bordering on the taxability of educational institutions in Nigeria will not be out of place.

Generally, under the CITA, all Nigerian companies are subject to tax on their profits. This general rule is engraved in the provisions of Section 9 of CITA which provides that profits of a Nigerian company accruing in, derived from or brought into Nigeria from any trade or business shall be liable to tax. However, Section 23 of CITA which is a more specific section exempts companies, institutions and societies engaging in specific activities from paying tax. Section 23(1)(c) categorically states that profits of companies engaged in ecclesiastical, charitable or educational activities of a public character are exempt from tax provided such profits are not derived from a trade or business carried on by such company.

Furthermore, Section 26 of CAMA provides that where a company is to be formed for the purpose of promoting education or other similar objects, and the company has no intention to distribute its profits to its members, such a company should be registered as a company limited by guarantee.

In addition, under the Tertiary Education Trust Fund (Establishment, etc) Act 2011 (which repealed the erstwhile Education Tax Act Cap. E4 LFN 2004) all Nigerian companies are liable to education tax at 2% of their assessable profits (tax adjusted profit before capital allowances). Non-resident companies and unincorporated entities are exempt from Tertiary Education Tax.

Having examined the above provisions of the law, it is apposite to briefly discuss the facts of BCIS Ltd v. FIRS in order to review the decision of the Court of Appeal in that case. 

Facts of the Case

BCIS Ltd is an educational institution registered as a private company limited by shares under CAMA.  On 1st September, 2014, the FIRS issued an assessment of over N30 million to BCIS Limited consisting of CIT, Tertiary Education Tax (TET), Withholding Tax, and PAYE Personal income tax (PIT).

BCIS Ltd challenged the said assessments at the FHC on the ground that it is exempted from paying corporate tax under the CITA because of its status an educational institution.  The FHC however held that BCIS Ltd, being a company limited by shares, was liable to the tax as assessed by the FIRS because only companies limited by guarantee qualify for tax exemption under Section 23(1)(c) of the CITA. Aggrieved by the decision of the FHC, BCIS Limited appealed to the COA.

The fundamental issue before the COA was whether or not BCIS Limited qualified for exemption as an educational institution with public character under Section 23(1)(c) of the CITA.The COA upheld the decision of the FHC. The COA categorically stated that BCIS Ltd being a profit-making company limited by shares cannot be held to be an institution of public character and is therefore liable to tax.

The COA further stated that BCIS Ltd has to prove that it is a company engaged in ecclesiastical or charitable or educational activities of a public character to qualify for tax exemption under section 23(1)(c) of the CITA.  Additionally, the COA held that BCIS Ltd has to prove that its profits are not derived from any trade or business it carries on.

The COA thus affirmed the decision of the FHC. According to the COA, the Company failed to adduce evidence to demonstrate that it is a company limited by guarantee and failed to prove that it is an academic institution, or an institution of public character qualified for tax exemption under the CITA. 

Analysis

From the foregoing, certain criteria have been established by the COA in determining whether a company qualifies to be exempt from tax as an educational institution. Some of the criteria put forward by the court include:

  1. Mode of Registration: The court in affirming the position of the FHC clearly stated that a company limited by shares cannot be regarded as an institution of public character due to its nature as a profit-making company. The court relied on the provisions of section 26 of the CAMA that provides that a company created with the purpose of promoting education or other similar objects must be registered as a company limited by guarantee. Hence, if BCIS Ltd had been registered as a company limited by guarantee, the COA would have held that it was not liable to tax due the general nature of companies limited by guarantee as non-profit making institutions.
  2. Nature of activities of the company: It is trite that the company must have an outlook of purely educational intents. The company must have as its primary objective, the promotion of education and other similar objects, not profit making even where the profit arises from such objects.
  3. Such Educational Institution must be of a “Public Character”: Perhaps this criterion is the most controversial of all the criteria to be satisfied for a company to be qualified to be exempt from tax under section 23(1)(c). The reason for this is not far-fetched. Neither CAMA nor CITA proffers a working definition for the phrase “public character”. Due to this, the phrase is capable of attracting diverse interpretations which are capable of smothering the true intents of the provisions of the law on tax liabilities of educational institutions in Nigeria. The issue of the definition of “public character” came up in the case between American International School (AIS) and FIRS which was decided before the Tax Appeal Tribunal (TAT) at Lagos in 2015. In that case, the Appellant, the American International School of Lagos (AIS), a school incorporated as a company limited by guarantee under CAMA was assessed by the FIRS to Companies Income Tax (CIT) and Education Tax for the years 2008 to 2013. AIS objected to the assessment on the ground that it engaged in providing educational activities of a public character and is therefore exempt from paying the taxes assessed by the FIRS. The FIRS refused to amend the assessment hence the appeal to the TAT. AIS argued that its activities are of a “public character” using an analogy of “institution of a public character” as defined in Paragraph 9 of the Requirements for Funds, Bodies or Institutions Regulations, 2011, pursuant to FIRS’ Establishment Act, which defines such body as “a body or institution whose activities are meant to benefit Nigerians in general and particularly the public and its profits are not available for distribution to its promoters.” The FIRS contended that AIS did not qualify as an educational institution of a public character because its services are not free and therefore not available for the benefit or use of all Nigerians. It further argued that the fees are so high as to limit its services to a select few and therefore strips it of public character. The TAT found that the AIS, being a not-for- profit entity established as a company limited by guarantee to provide educational services, is tax exempt. The TAT also found that it was not uncommon for schools to charge tuition fees to enable them carry out their object (provision of educational services). This is regardless of the fee levels. Based on the foregoing and the failure of the FIRS to provide evidence that any segment of the Nigerian public is excluded from benefiting from the AIS’ educational services, the TAT held that AIS was not liable to pay CIT and consequently, there was no basis to charge it education tax.

From the decision of the TAT in the foregoing case, it can be logically deduced that an educational institution that has not been shown to exclude any segment of the populace from attending the institution can be said to be of public character.

  1. Non-derivation of profits from the trade or business such educational institution carries on- Another criterion that must be satisfied by an educational institution in order to qualify for exemption under section 23(1) is that the institution must not derive any profits from the business or trade it carries on. 

Submission

The decision of the COA in BCIS v. FIRS comes along with certain formidable implications. Although section 23(1)(c) of CITA clearly uses the word “any company” without qualifications, the court has clearly stated that “any company” within the context of that section translates to mean “any company limited by guarantee.” The implication of this is that educational institutions, charitable organisations and ecclesiastical bodies that are registered as companies limited by shares or other forms of companies other than companies limited by guarantee are not shielded from payment of tax under Section 23(1)(c) of the CITA notwithstanding the fact that CITA did not categorically state specific types of companies that are to be exempted. This position appears not to be in tandem with the provisions of CITA. However, a joint reading of section 23(1)(c) of CITA and section 26 of CAMA goes a long way to show that the decision of the court is in order.

Also, the definition of “public character” within the context of section 23(1)(c) remains uncertain. The decision of the TAT in the case of AIS v. FIRS implies that an educational institution that has not been shown to exclude any segment of the populace from reaping benefits from its educational activities can be said to be of public character. This interpretation lacks merit and can be said to betray the true intents of the provisions of that section. The interpretation has failed to signify the extent of exclusion that will deny an educational institution from being of public character. The fees charged by most of the educational institutions alleging to be of public character are so prohibitive and non-affordable for an average Nigerian. Only the rich can afford such schools. The poor are therefore excluded from benefiting from their educational services.  How then are such institutions qualified to be of public character? Until there is a proper definition of “public character” by the CITA or any other relevant legislation, owners of private educational institutions will keep on hiding under the umbrella of companies limited by guarantee and shielding themselves with the provisions of section 23(1)(c) of the CITA while they continue making exorbitant returns from such institutions without paying the necessary taxes required of them.

 

Endnotes

  1. https://andersentax.ng/court-of-appeal-rules-on-the-taxability-of-an-educational-institution/ Last accessed on 18/02/2019 by 4.00 am
  2. https://www.proshareng.com/news/Taxes%20%20Tariffs/Court-of-Appeal-Affirms-Educational-Institutions-Companies-Income-Tax-Obligation/44026 Last accessed on 18/02/2019 at 12.21 p.m
  3. http://www.orandcconsultants.com/Downloads/Companies%20Income%20Tax.pdf
  4. https://pwcnigeria.typepad.com/files/tax-alert_exemption-of-educational-institutions-from-income-taxes.pdf
  5. Companies and Allied Matters Act Cap C20 LFN, 2004.
  6. Companies Income Tax Act Cap C21 LFN, 2004.
  7. Trust Fund (Establishment, etc) Act 2011
  8. Education Tax Act Cap. E4 LFN 2004