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More than 2 million VR headsets to ship in 2016

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VR headsets got off to a strong start in their first year of consumer shipments. Canalys predicts shipments will exceed 2 million units worldwide in 2016. This number is forecast to grow to 20 million by 2020. The lion’s share of 2016 shipments are basic VR headsets that rely on other devices, generally being tethered by cable to a desktop PC. Shipments of smart VR headsets, which can function independently, will reach over 100,000 units. These estimates only include VR headsets with integrated displays, so exclude simple viewers, such as Samsung’s Gear VR and Google’s Daydream View, which are also shipping in the millions.

As expected, Sony has quickly become the VR market leader, with its affordable PlayStation VR catering to the vast PlayStation 4 installed base. Canalys expects over 800,000 shipments in less than three months on the market. Shipments would have been greater if it were not for one key problem: PlayStation VR was delayed until October and is still seriously supply constrained due to problems making its OLED displays.

What auto industry must do for survival and lessons for you

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It’s common knowledge that a business must acclimate in order to stay afloat—to ever-changing market conditions, customer trends and perceptions, technology platforms, entrenched and emerging competitors, supply chain variables and a glut of other micro and macro-economic concerns. But, at the end of the day, revenue generation is the metric that truly matters. “Unfortunately, the automotive industry in particular is suffering egregious opportunity loss, and is the proverbial ‘poster child’ for other sectors who are similarly leaving behind untold millions in lost revenue,” says predictive analytics expert Lang Smith, CEO of Cloud Signalytics. “Like so many others, the auto industry on the whole just doesn’t conceptually understand, or aptly appreciate, the value of repeat business and methods to proactively facilitate future earnings.”

“The auto industry’s ‘single transaction’ model just does not effectively cultivate long-term customers,” says Lang. “Today’s cost-conscious consumer will move from one automaker to another for even the slightest of reasons, like a favorable customer service interaction. The auto industry’s overarching mandate of selling as many vehicles as possible at any cost has indeed been costly—usually at the expense of a dealership’s reputation, damaging the image of the auto industry at large.  Because the industry has realized billions of dollars in the process, far too many are apt to ‘leave well enough alone,’ turning a blind eye to untold levels of revenue that are going by the wayside. While that way of thinking may have been sufficient in the past, today’s leading-edge tech-driven sales operations can no longer forsake the fiduciary responsibility to promote maximum profitability right now and into the future.”

Lang goes on to explain that, because the auto industry largely utilizes the flawed marketing logic, “the more people we can reach; the more money we will eventually make,” they simply cannot maintain momentum—particularly amid persistently diminishing margins. However, add a predictive analytics engine into the mix—defined as the ability to more precisely predict a customer’s future spending based on their past behaviors—and the ability to make triple or even quadruple their sales revenue becomes a reality.

“Predictive analytics platforms are the Holy Grail for the auto industry—the make or break marketing methodology—the bleeding-edge, next-gen, game-changing technology—that will literally mean the difference of life or death for today’s breed of vehicle dealerships for whom status quo will no longer suffice. And for those who do survive, those using predictive analysis will be the ones who unequivocally thrive,” Lang urges.

Why? With the right analytics platform at a dealership’s fingertips, they can literally send offers to only those customers who actually want what they are selling at the time.  For example, a dealerships executes a direct mail campaign to 5,000 people. They are trying to sell the last 5 minivans on their lot and, according to their limited customer database or CRM system, they have identified 5,000 people interested in minivans and haven’t purchased a vehicle in over 2 years. However, with a predictive analytics platform in play, rather than merely identifying 5,000 people in this circumstance, imagine sending a highly tailored marketing offer to only those folks in the 5,000 segment who desire a silver minivan with beige leather interior, navigation system, a sunroof, and a price point under $40,000.

In the first scenario, the dealership likely does not know that 50% of the 5,000 in their initial target group can’t even afford to spend $25,000 for a vehicle, and 1,000 of those people may not even like the color silver. So, if the campaign execution costs roughly $1.00 per person, that’s $5,000 wasted marketing dollars even before a single vehicle has been sold. Even if a dealership did such a campaign once a month, that’s $48,000 in entirely wasted funds for not having the proper systems in place.

“With profit margins at an all-time low and getting even tighter, dealerships must spend their marketing dollars very prudently and precisely to make any money at all on sales efforts,” notes Lang. “Then there are the financing concerns, which can be an extraordinary, and avoidable, drain as well relative to time, money and resources. Good predictive analytics software will allow dealers to only spend their valuable time working with customers who have already be financially pre-qualified even before even walking in the door. In this way, there will be fewer if any sales that ‘fall through’ after so much time, effort and expense has been put forth to get to that point in the transaction.”

With all of this in mind, Lang is pioneering a proprietary software platform that singularly addresses the auto industry’s glaring need to more precisely target their future customer and propel that prospect to take action. He envisions a customer walking through a dealership’s door and being presented with the exact type of vehicle they want, with all of the desired options and in a viable price range based on past purchases. The staffer could readily discern if that person is qualified for financing at the early stage of discussions, even being able to analyze that customer’s past interest rates. This predictive analytics can do and more—for the auto industry and throngs of other sales-driven businesses.

Lang is quick to conclude that, “Gone are the days of spending hours on deals that may not manifest, replaced by the opportunity to sell more in less time, also enhancing the customer experience in kind—all boosting a dealership’s current bottom line while cultivating repeat business up ahead.”

Of course, the above scenarios are just a few of the many ways predictive analytics should become top priority for those in the auto industry who intend to stay in business for the long haul and generate maximum returns throughout—the kind that’ll make the endeavor worthwhile for all involved.

Written by Merilee Kern, is an influential media voice who serves as Chief PR & Communications Strategist for multiple agencies. 

Have you received your N-Power payment? Nigerian Government has started paying

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President Buhari wants to make sure the N-Power scheme kickoffs in 2016.

The Federal Government has commenced the payment of N30, 000 monthly stipends for beneficiaries of the N-Power scheme, the job creation programme of the Buhari presidency, the government said.

The N-Power programme is designed to engage the massive numbers of unemployed Nigerian graduates from tertiary institutions across the country.

The unemployed graduates selected for the N-POWER programme are given assignments that will help to address issues in schools, hospitals and other areas in communities across the country.

A total of 150,000 out of the 200,000 selected in the first phase of the scheme would be deployed as support teachers to help address shortage of teachers in schools at the basic and secondary levels.

Another 30, 000 graduates would work as extension workers in various communities which will expectedly aid the government’s diversification agenda.

In strengthening community health services in line with the agenda of the Buhari administration, 20,000 graduates would be deployed as community health aides, under the first phase of the programme.

The Federal Government is overseeing the programme by way of providing the funding but the project is going to be implemented in the states by the state governments.

Full text of Buhari 2017 New Year message to Nigerians

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My dear Compatriots,

I am happy to welcome you to the beginning of a New Year in our beloved country Nigeria.

I felicitate with you today at a time when our nation is witnessing a new and impressive turnaround in our security and socio-economic situation.

I know you will join me to, once again, congratulate the heroic and gallant efforts of our military and other security agencies on their remarkable successes to rid the nation of terrorism.

Following the successful capture of Sambisa Forest, spearheaded by troops of Operation Lafiya Dole, we have entered a new phase in our battle against our common enemy, Boko Haram.

When we see our beloved 21 Chibok girls reuniting with their families and community for Christmas, it gives us the hope that those who are still in captivity will one day return to the loving arms of family, friends and well-wishers.

I urge all Nigerians to be on the alert and watch out for strange figures settling in their communities, and report to the nearest security agencies, as our armed forces intensify the pursuit of fleeing terrorists from the captured Sambisa Forest.

Misguided elements who decided to take up arms against constituted authorities must be brought to face the full weight of the law.

The support of all Nigerians to security agencies to enable them successfully execute their mandate is crucial in our bid to effectively secure our country.

Seeing the joyful return of thousands of Internally Displaced Persons (IDPs) to Damasak town in Borno State, following the reopening of Maiduguri/Gubio/Damasak road in Northern Borno on December 25, 2016, reassured us that the voluntary return of IDPs in other parts of the country is imminent.

The Federal Government will spare no effort in seeing to the resettlement and rehabilitation of the unfortunate victims of terrorism and insurgency. I urge state governments, privileged Nigerians, donor agencies and countries to redouble their contributions towards this goal.

Government is aware of some mistakes and wrongdoings in handling the affairs of IDPs. We are taking measures to correct those mistakes and punish the culprits.

In this New Year, I want to reassure all Nigerians that our defence and security forces are more than ever before ready to perform their constitutional role of protecting lives and property in the country; and we will surely overcome all other forms of security challenges.

The lingering security issues in several states will be frontally addressed. These ugly crises cannot be allowed to fester as they strain the unifying bonds of brotherhood and neighbourliness. Some sections of the press and some politicians should avoid provocative and inflammatory statements, while the government is painstakingly trying to find solutions to our challenges.

I want to remind you on the first day of this New Year of an African proverb that says “it is easy to break a broomstick but not a bunch”. Nigeria is a bunch and is more than equal to troublemakers.

I have interacted with a broad spectrum of Nigerians, the old and the young, and they have told me unequivocally that they believe in the unity and stability of Nigeria.

The year 2017 provides an opportunity for us to build on those aspects of our national life that unite us. We are courageous, hardworking, hospitable, steadfast and resilient people, even in the face of difficulties.

These are the attributes that define us and have for years confounded the pessimists who do not believe in our continued existence as a united and indivisible nation. We are a remarkable nation that has succeeded in harnessing our multiple diversities for national development. We must continue to support and tolerate one another and live together as one.

We will continue to pursue peace initiatives in the Niger Delta as I again, call on our brothers in that region who have taken to violent disruptions of economic infrastructure to come to the negotiating table.

As for our brothers and sisters of the Shia Community, we urge them, too, to embrace peace. They must accept the laws of the country they live in. They cannot be islands by themselves. At the same time, the law enforcement agencies must treat them humanely and according to the rule of law.

On our part, in the past 20 months since our inauguration on May 29, 2015, we have focused our energies to turn around the economy, create jobs, fight corruption, and transform agriculture to replace oil and gas as a major revenue earner for the nation. I am encouraged that we are getting things right.

The agricultural revolution has begun.  Farmers in different parts of the country are experiencing bumper harvests; states are getting into strategic partnership towards attaining self-sufficiency in rice, and the era of over-dependence on oil for foreign exchange revenues is gradually waning. I am optimistic that the CHANGE we all yearned for in voting this administration to power in 2015 will manifest more and be sustained in different sectors, particularly agriculture, in 2017.

As you may be aware, our economic recovery and growth plan in 2017 is anchored on optimizing the use of local content and empowering local businesses.

In pursuit of this administration’s philosophy, we will continue to appeal that we buy “Made In Nigeria” goods. Like I said during the 2017 Budget presentation to the National Assembly, farmers, small and medium-sized manufacturers, agro-allied businesses, dressmakers, entertainers and technology start-ups, will remain the true drivers of our economic future. They are the engine of our economic recovery and their needs underpin our Economic Recovery and Growth Plan.

On job creation, this administration will sustain existing programmes aimed at lifting a vast number of our youth out of poverty, while at the same time creating the opportunities for people to fend for themselves.

Our determination to wrestle corruption to the ground remains unshaken. This fight, which will be guided by respect for the rule of law and due process, will not spare anybody or organ of government. It is a collective undertaking and resolve that must be seen to its logical conclusion in spite of certain distractions. The fate of our country lies partly in the success of this campaign. It will be unthinkable on my part to allow the boat of this crucial campaign promise capsize mid-stream.

I thank you for the public support for our administration’s efforts to transform Nigeria. I assure you again that the current pains are temporary and will ease when the economic seeds in gestation begin to bloom to fruition. I urge you to continue to support this administration in its effort to transform Nigeria for the good of all.

I wish you a Happy New Year, 2017.

MUHAMMADU BUHARI

2017 deals for Nigerian students, we want to hire you

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Move over MMM, welcome innovation and training. We are looking for Students Ambassadors  to cover all universities, colleges of education, and polytechnics across Nigeria. This is to assist the enrollment of students in our online cybersecurity business, First Atlantic Cybersecurity Institute (Facyber), which is U.S.based, but coordinated in Nigeria by Fasmicro.

About the Job
First Atlantic Cybersecurity Institute (Facyber) is a cybersecurity training, consulting and research company specializing in all areas of cybersecurity including Cybersecurity Policy, Management, Technology, Intelligence and Digital Forensics.  The clientele base covers universities, polytechnics, colleges of education, governments, government labs and agencies, businesses, civil organizations, and individuals. Specifically, the online courses are designed for the needs of students of any discipline or field (CS, Engineering, Law, Policy, Business, etc) with the components covering policy, management, and technology. Please see complete Facyber curricula here.

The programs are structured thus:

  • Certificate Program (Online 12 weeks)
  • Diploma Program (Online 12 weeks)
  • Nanodegree Program (Live 1 week)

The purpose of a Students Ambassador is to promote Facyber training programs in the respective campus. The incumbent will coordinate the enrollment of students in his/her campus. When necessary, the incumbent will help coordinate cybersecurity and digital forensics seminars/workshops in the campus in partnership with Fcyber local partner, Fasmicro.

Qualifications for Students Ambassador include:
•         Be an active student of the school to be represented
•         No sales experience needed
•         Tech-savvy with strong presence in social media
•         Relationship development skills a must. You must be self-driven . We want students with good networks in  their schools.

All the students will report remotely to our Director of Campus Initiatives who is based in Owerri, Nigeria.

Qualified applicants are encouraged to send an intent email (add a short CV please) to info@facyber.com. We plan to have 2-3 students per school and once we meet our targets, the opportunities will close.

This is an opportunity to earn extra naira while in school, so do not delay.